CMOtech US - Technology news for CMOs & marketing decision-makers

Latest news - Page 6

Datadog

Datadog launches Experiments to track product impact

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devops
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data analytics
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siem
Datadog broadens observability push with Experiments, letting product teams run A/B tests and link release decisions to warehouse and usage data.
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OpenAI acquires TBPN to expand media and strategy reach

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digital entertainment
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genai
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ai
OpenAI buys TBPN, adding Silicon Valley's influential daily tech talk show to its Strategy team while pledging editorial independence.
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Anthropic finds emotion patterns shape Claude's behaviour

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llms
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ai
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ai ethics & governance
Anthropic finds emotion-linked internal patterns in Claude Sonnet 4.5 can nudge blackmail and cheating, offering new clues for AI safety.
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Infobip embeds AI across operations at DevDays 2026

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uc
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digital transformation
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cx
Infobip uses DevDays 2026 to push AI into workflows, training and product design as it marks 20 years and expands its global cloud platform.
Flip

Flip appoints Amy McDonnell and Lee Nadler to C-suite roles

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digital transformation
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cx
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martech
Flip names Amy McDonnell Chief Customer Officer and Lee Nadler Chief Marketing Officer as the voice AI firm accelerates growth after a USD $20 million Series A.
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M&S says Auror platform cuts store violence and theft

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surveillance
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cx
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martech
M&S says Auror platform is helping cut store violence, with nine in 10 colleagues feeling safer as police use sharper data to target repeat offenders.
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Zapier survey warns of AI vendor lock-in in enterprises

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digital transformation
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multi-cloud
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rpa
Enterprise leaders fear AI vendor lock-in, as 74% say losing their main supplier would disrupt operations and most migrations prove harder than expected.
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Android leads subscription app growth as markets shift

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gaming
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martech
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digital entertainment
Android becomes the main growth engine for subscription apps as short drama, OTT and live streaming surge in India and Latin America.
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Easter marketing peaks in final week, Klaviyo finds

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cx
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martech
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partner programmes
Klaviyo data show Easter campaigns start weeks ahead but still bunch in the last seven days, with SMS peaking hardest on Sunday.
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AI prompts clients to question expert fees, report finds

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devops
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digital transformation
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partner programmes
One in three firms say clients now think AI can do expert work in-house, raising pricing pressure for agencies and consultancies.
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Searches for AI skincare surge 2,647% as tools grow

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martech
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personalisation
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cdp
Searches for AI skincare jump 2,647% as beauty fans turn to app-led scans, smart devices and tailored routines for quicker advice.
Women in tech

Women in tech urged to back themselves in tech careers

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rpa
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supply chain
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llms
Women in tech are being urged to back themselves and enter the room before they feel ready, as leaders call for faster progress and greater representation.
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Cloudflare launches EmDash as WordPress alternative

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digital transformation
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ecm
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martech
Cloudflare unveils EmDash, an open-source CMS with plugin isolation, migration tools and pay-per-use monetisation for publishers and AI access.
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Salesforce adds Slackbot features to boost CRM work

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crm
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digital transformation
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martech
Salesforce expands Slackbot with meeting notes, voice input and CRM updates, pitching the tool as a conversational hub for workplace apps.
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Canals launches AI platform for wholesale distributors

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digital transformation
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biometrics
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cx
Canals expands AI tools for wholesale distributors with automation for billing, purchase orders and customer queries across back-office teams.
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Maisa named as one of Gartner's global Set Diamonds

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manufacturing
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digital transformation
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it automation
Valencia-based Maisa lands a place among Gartner's four global Set Diamonds as businesses seek auditable AI workers for regulated sectors.
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Gain Theory says insight gap is cultural, not technical

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data analytics
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digital transformation
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partner programmes
Gain Theory urges marketers to fix cultural barriers and siloed measurement, saying 54% of B2C decision-makers find insights unactionable.
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Walmart Mexico expands Vusion EdgeSense store rollout

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cx
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martech
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iot
Walmart México y Centroamérica to fit 1.7 million electronic shelf labels and 180,000 smart rails in first Latin America EdgeSense rollout.
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Storyblok launches FlowMotion for content workflows

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devops
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digital transformation
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ecm
Storyblok unveils FlowMotion add-on to automate approvals, localisation and AI-assisted tasks across enterprise content systems.
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Adclear partners NinjaTrader on AI compliance checks

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saas
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crypto
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fintech
NinjaTrader turns to Adclear's AI to speed compliance checks on marketing across the US and Europe as financial promotion rules tighten.