Advertising Technologies (Adtech) stories

Moloco brings performance advertising to connected TV for app marketers, using its mobile AI to measure installs and engagement on the television screen.

Australian teams stand out as AARON awards crown global AI advertising winners, with Thinkerbell and other local collaborators taking top honours.

Wayvia rolls out Shoppable Next Generation to link ad campaigns with confirmed retail sales and Meta purchase signals for brands.

Moloco has extended its adtech push into television with a new performance product for app marketers, promising real-time optimisation and attribution.

Apple rolls out unified business hub in 200 markets as signs mount that local ads in Maps will debut across North America this summer.

Neato secures USD $25 million in growth funding to open new operations centres and push its second-party marketplace model into more sales channels.

World Cup audience in US led by casual viewers, Adlook study finds, with families, older women and big-screen watchers boosting reach.

Pacvue unveils AI agent to speed up commerce media workflows, with Amazon Ads support at launch and approval-based campaign changes in one system.

InMarket highlights six brands as sales-focused campaigns deliver up to USD $1.5 million in incremental sales and stronger return on ad spend.

OpenX unveils The Intelligent SSP rebrand as it simplifies products, highlights AI-ready infrastructure and promises clearer ad buying.

World Cup ad data flaws could put USD $3.9 billion in spending at risk, as Grasp warns inconsistent campaign naming may distort reporting.

System1 adds AI-led reporting and predictive tools to Test Your Ad, aiming to speed up creative analysis while keeping consumer testing central.

Shoppers increasingly prefer human-led social posts over AI-generated material, with Gen Z driving brands towards micro-influencers and niche creators.

LoopMe unveils Chartboost Direct to help app publishers tap brand ad spend as AI usage reshapes search, web traffic and mobile gaming habits.

Nexxen expands AI tools for media buyers with pre-launch checks, live optimisation and diagnostics, while keeping campaign decisions in traders' hands.

Akamai warns AI bots are slashing publisher referrals by 96% as automated scraping surges 300% and ad, subscription revenue comes under strain.

Levanta buys Perch+ as it broadens creator and affiliate tools for Amazon sellers, adding hundreds of merchants and publishers to its platform.

OpenAI secures USD $122 billion in funding as Amazon, Nvidia and SoftBank back a rapid expansion in compute, enterprise tools and product plans.

Anaxi Labs and Carnegie Mellon probe how AI agents and datasets should be priced as generative tools reshape search, advertising and subscriptions.

Android becomes the main growth engine for subscription apps as short drama, OTT and live streaming surge in India and Latin America.