Klaviyo expands Anthropic link for marketing workflows
about 2 hours agoMarketing teams could save hours on reporting as Klaviyo feeds customer data into Claude for briefs, audits and campaign planning.
American stories
Workers embarrassed to ask help with workplace AI use
A cultural gap is slowing workplace AI adoption, with 42% of U.S. workers too embarrassed to ask colleagues for help, a survey finds.
OpenAI expands ChatGPT ads with self-serve manager
US advertisers can now buy ChatGPT placements directly, as OpenAI adds self-serve tools, click-based bidding and better measurement.
Koddi adds TV advertising via Comcast Universal Ads
Mid-sized brands will gain easier access to premium streaming inventory as Koddi ties TV buying and commerce media into one system.
KERV.ai launches Moment Match Engine for video ads
Advertisers could gain better timing and higher engagement as KERV.ai links scene-level cues in video to shopping prompts.
Counterfeiters targeted Eli Lilly pill before launch
Counterfeit pharmacies were already selling the obesity treatment online before approval, exposing Eli Lilly to brand theft and patient safety risks.
Constructor wins retail company of year for second time
Judges cited measurable gains in shopper activity and sales as Constructor won a second straight Retail Company of the Year award.
Expert Opinions
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Upgrading legacy systems: How to confidently implement modernised applications
Modernisation is becoming faster and less risky, helping organisations cut maintenance costs, improve security and sustain service delivery.
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World IP Day: Why IP is the backbone of sporting brands' success
Lapsed marks, imprecise registrations and unresolved NFT disputes are exposing sports brands to costly legal fights and lost exclusivity.
17 days ago
Pivoting marketing strategy in the face of a recession
Inflation is forcing brands to ditch blanket discounts as shoppers scrutinise every purchase and demand clearer value.
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The rush to GEO is understandable. But here's what gets missed in ...
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Why email automation fails without clean and verified data
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Latest News
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Atlassian widens AI push with Teamwork Graph & Rovo
Broader access to work data could make AI agents more useful inside large firms, as Atlassian opens up its Teamwork Graph and Rovo tools.
DataIQ names top 10 North America data & AI leaders
DataIQ says six women feature in its North America top 10 for 2026 as data and AI chiefs shift from analytics to business decisions.
WARC report flags shift to outcomes & AI measurement
Marketers face a two-speed shift as platforms and legacy media owners race to prove advertising's business impact with AI and outcome-based tools.
Consumer use of generative AI rises to 73%, survey finds
Worries over accuracy and human skills are tempering the rapid rise in personal use of generative AI, despite wider adoption across five markets.
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Analyst Insights
Industry research and analysis from leading firms.
Carwow names Chief Technology Officer & adds Sheth
The move strengthens Carwow's push to scale its platform and legal oversight as competition intensifies in digital automotive retail.
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Amplitude launches AI Assistant for in-product support
Users can now get help without leaving the app, as Amplitude's new assistant uses in-product data to guide and complete tasks.
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Appspace named Gartner leader in workplace experience
The new Gartner category highlights demand for unified office software as employers seek to cut friction across hybrid work, visitor and desk management.
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The rush to GEO is understandable. But here's what gets missed in the scramble
Only a third of firms have trained teams in GEO, yet most marketers plan to spend more next year, risking wasted budget without consistent brand signals.
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