CMOtech US - Technology news for CMOs & marketing decision-makers

Latest news - Page 4

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Blackmagic expands Resolve with new Photo page & cameras

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Blackmagic adds stills editing to DaVinci Resolve 21 as it unveils new cameras, live audio software and 100G IP production gear.
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Anthropic launches Claude for Word with tracked edits

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Anthropic brings Claude into Microsoft Word as a beta add-in, letting users edit tracked changes, check documents and draft in templates.
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Hyland appoints Lubor Ptacek as Product Marketing Chief

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Hyland names Lubor Ptacek Senior Vice President of Product Marketing as the software group sharpens its global AI product strategy.
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LoyaltyLion returns with Loyalty Connect retention event

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LoyaltyLion brings back its Loyalty Connect virtual series, with more than 20 speakers set to unpack retention tactics as acquisition costs climb.
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Customer Science names first Chief Operating Officer

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Customer Science appoints James Johnstone to its new Chief Operating Officer role as it accelerates UK and US expansion after rapid Australian growth.
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HI USA taps Cloudbeds to streamline hostel network

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Hostelling International USA turns to Cloudbeds to modernise operations across its largest US hostel network, aiming to cut admin and improve staff control.
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World Cup ad spend at risk from campaign data flaws

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World Cup ad data flaws could put USD $3.9 billion in spending at risk, as Grasp warns inconsistent campaign naming may distort reporting.
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Atlassian adds AI visuals & partner agents to Confluence

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Atlassian adds AI visuals and partner agents to Confluence as Remix turns pages into charts, prototypes and presentations.
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AI skincare searches surge as consumers seek guidance

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AI skincare searches jump 2,647% as Fresha says beauty buyers are turning to image analysis, smart devices and app-led routines for guidance.
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System1 adds AI-led tools to Test Your Ad platform

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System1 adds AI-led reporting and predictive tools to Test Your Ad, aiming to speed up creative analysis while keeping consumer testing central.
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Minor Hotels unveils global AI platform with Google

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Minor Hotels teams up with Google, Salesforce, OneTrust and Deloitte on an AI-led data platform to sharpen guest service across 640 properties.
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Atlassian adds AI Remix & partner agents to Confluence

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Atlassian rolls out Confluence Remix and partner agents for Lovable, Replit and Gamma to turn pages into visuals, prototypes and presentations.
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Shoppers turn against AI social content, survey finds

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Shoppers increasingly prefer human-led social posts over AI-generated material, with Gen Z driving brands towards micro-influencers and niche creators.
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LoopMe launches Chartboost Direct for app publishers

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LoopMe unveils Chartboost Direct to help app publishers tap brand ad spend as AI usage reshapes search, web traffic and mobile gaming habits.
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Opia expands promotion cover as brands seek budget certainty

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Opia widens promotion protection for brands as volatility, inflation and fraud fears push marketing teams to seek tighter budget control.
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Pivoting marketing strategy in the face of a recession

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Fractional Chief Marketing Officers say brands must ditch blanket discounting, sharpen value messages and tailor offers as households split into two wallets.
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PayPal brings payment links to Canva's 265 million

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PayPal brings payment links into Canva for 265 million users, letting creators, entrepreneurs and small firms sell from designs with QR codes and checkouts.
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Trustpilot launches AI search tools for brand visibility

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Trustpilot rolls out AI search metrics and review tools as brands race to stay visible in generative shopping results.
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Retail websites worst for accessibility, report finds

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Shopping sites top accessibility failure list as WebAIM finds 71 errors per page and disabled users struggle to complete purchases.
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Superdry appoints Verde Digital to boost organic search

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Superdry & Co turns to Verde Digital for SEO and AI search support as the rebranded retailer targets broader fashion discovery worldwide.