CMOtech US - Technology news for CMOs & marketing decision-makers

Latest news - Page 2

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Adobe unveils AI agents to streamline marketing & support
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saas
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digital transformation
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cx
Adobe launches AI agents to help marketers and support teams streamline workflows and improve customer experience across its Experience Platform.
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Glance launches AI shopping hub on Samsung phones in US
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smartphones
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genai
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ai
Glance has launched a USD $200 million AI shopping hub on Samsung phones, letting 50 million US users visualise and buy outfits from their lock screen.
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Moloco & Xiaomi join forces to boost global ad targeting
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smartphones
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martech
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iot
Moloco partners with Xiaomi to enhance ad targeting across its 702 million global users, boosting monetisation and campaign effectiveness internationally.
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AI boosts personalisation but consumer trust remains elusive
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cx
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martech
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personalisation
AI personalisation boosts customer spend by 75%, yet only 15% of consumers fully trust brands with their personal data, says Twilio report.
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Supply chain leaders invest in AI & tech for resilience, growth
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data analytics
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digital transformation
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supply chain
Nearly 700 global supply chain leaders prioritise AI and new tech investments to boost resilience, efficiency, and sustainability over the next three years.
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Adobe debuts free Photoshop Android beta with AI tools & layers
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smartphones
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martech
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genai
Adobe launches free Photoshop beta for Android, featuring AI tools like Firefly Generative Fill, layers, and masks, available now on Google Play.
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ROI·DNA expands globally with integrated AI marketing platforms
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hyperscale
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martech
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cdp
ROI·DNA expands across EMEA and APAC, integrating AI-driven platforms to offer unified global marketing for enterprise tech brands.
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Chronicle launches AI agent to revolutionise presentations
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ai
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chronicle
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storytelling
Chronicle unveils its AI-powered presentation tool, enabling users to create polished decks in minutes, revolutionising visual storytelling and collaboration.
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Udemy unveils AI Role Play for workplace skills training
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e-learning
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interactive learning
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skills gap
Udemy launches AI-powered Role Play, enabling professionals to practise business skills through custom simulations and real-time feedback, boosting workplace training.
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Contractor & consulting roles surge as global hiring shifts
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hcm
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workforce management
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professional services
Contractor and consulting roles surge globally, with Oyster reporting a 46% rise in contractor engagements and a tenfold increase in consulting hires in 2024.
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Straker partners with n8n to automate quality AI translations
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saas
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devops
Straker has teamed up with n8n to launch Straker Verify, automating AI translation workflows while ensuring quality and compliance for businesses globally.
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Movavi study finds global users embrace AI & creative filters
Last month
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e-learning
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digital entertainment
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ai
Movavi’s study of 70 million users reveals a global embrace of AI and creative filters in video editing, with extensive experimentation beyond basic cuts.
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Amazon Prime tops list as most-cancelled subscription app
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cx
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martech
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digital entertainment
Amazon Prime tops the list of most-cancelled subscription apps, with 578,000 monthly cancellation searches, surpassing Disney+ by nearly 45%.
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Nexxen unveils AI assistant to speed up campaign planning
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martech
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cdp
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genai
Nexxen launches nexAI assistant, using generative AI to transform campaign planning by swiftly converting consumer data into actionable strategies.
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Pure Global appoints AI expert to cut MedTech costs
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risk & compliance
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ai
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agentic ai
Pure Global appoints Ran Chen as CTO to advance AI-driven regulatory automation, aiming to cut costly delays for medical device manufacturers worldwide.
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Unpredictable cash flow stifles US agency growth & profits
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martech
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digital marketing
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branding
Unpredictable cash flow is hindering growth for 63% of US marketing agencies, delaying hires and investment, says an Ignition survey.
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Glance unveils AI-powered shopping app for personalised style
Last month
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smartphones
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genai
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data privacy
Glance has launched Glance AI, a global platform offering personalised, photorealistic, AI-curated fashion shopping via selfies and images on mobile apps.
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Boston Consulting & Pencil partner to boost AI in marketing
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martech
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partner programmes
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cdp
Boston Consulting Group and Pencil launch global partnership to scale AI in marketing, enhancing efficiency, reducing costs, and boosting campaign performance.
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Creatopy appoints Ovidiu Gavril to lead AI transformation
Last month
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uc
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martech
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llms
Creatopy appoints Ovidiu Gavril as CTO to enhance its AI-powered ad platform, following recent key executive hires to boost global growth and innovation.
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RØDE launches NTH-50 on-ear headphones for audio creators at USD $99
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digital entertainment
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streaming
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event
RØDE launches NTH-50 on-ear headphones at USD $99, designed for pros with balanced sound, comfort, noise isolation, and modular durability.