Latest news - Page 2

CaptivateIQ survey finds 91% of firms changed incentive strategy in the past year as AI, budget pressure and wider plan use speed up redesigns.

Anthropic replaces flat enterprise seats with token-based charges and monthly spending commitments, pushing more cost risk onto customers at renewal.

Vection Technologies showcases AI and VR tools for defence, healthcare and property as CEO Gianmarco Biagi targets wider international growth.

HubSpot bets on answer engines and AI-driven sales, marketing and support tools as it says organic traffic has fallen 27% year on year.

Exclaimer plugs Workday HR records into email signatures and video meeting branding, cutting manual updates and reducing out-of-date staff details.

Moloco has extended its adtech push into television with a new performance product for app marketers, promising real-time optimisation and attribution.

Apple rolls out unified business hub in 200 markets as signs mount that local ads in Maps will debut across North America this summer.

Blackmagic Design updates Blackmagic Camera for iOS with Apple Watch controls and ATEM integration, turning mounted iPhones into remote studio cameras.

Twilio unveils embeddable Flex contact centre tools for web apps, adding Salesforce voice support, enhanced reporting and new pricing.

Canva and Constant Contact add a one-click route from design to campaign, letting small firms and nonprofits publish across email and social media.

OpenSearch 3.6 lands as first LTS release with new observability stack, APM and agent tools for search, tracing and relevance tuning.

Maestra says brands are ditching fragmented marketing stacks as quarterly new ARR more than doubled plan, with inbound sales topping half of new business.

Neato secures USD $25 million in growth funding to open new operations centres and push its second-party marketplace model into more sales channels.

MegPrime launches rewards app with homebuyer incentives as chief executive officer Zach Ipour says buyers can earn up to USD $15,000 in token rewards.

Universities turn to real-time AI translation and captions as student use surges, highlighting a widening policy gap in classrooms and campus events.

Emergent unveils Wingman, an always-on AI agent for email, scheduling and sales support as Australian firms seek to ease admin pressure.

World Cup audience in US led by casual viewers, Adlook study finds, with families, older women and big-screen watchers boosting reach.

AEA launches NUVO Flight ribbon microphone kit with near-, mid- and far-field models, priced at USD $3,399 for studio and live use.

Syndigo rolls out SynapseGo to let marketers and eCommerce teams trigger approved product data workflows by chat, aiming to cut manual effort.

Elixirr and Pilot Lite join forces to help consumer goods groups turn AI-driven market data into faster in-store decisions amid industry upheaval.