CMOtech US - Technology news for CMOs & marketing decision-makers

Latest news - Page 2

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LinkedIn upgrades Campaign Manager with new marketing tools
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cx
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martech
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advertising
LinkedIn has upgraded its Campaign Manager with new features like Media Planner and Ads Duplication, aimed at enhancing marketing efficiency and insights.
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Media sector leads AI adoption in observability practices
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virtualisation
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iot
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ai
New Relic's latest report reveals that 35% of media and entertainment firms leverage observability to boost AI adoption, aiming for improved content streaming and user engagement.
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Facebook data shows ageing user base & engagement trends
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partner programmes
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facebook
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social media
A new analysis by SOAX reveals Facebook's ageing user demographic, with over 10% of its American and UK users now aged 65 and above, highlighting significant shifts.
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KnowBe4 recognised as top workplace by USA TODAY
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data analytics
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cybersecurity
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bi
KnowBe4 has clinched the 2025 USA TODAY Top Workplaces award, recognising its dedication to fostering a people-first culture amidst 42,000 contenders.
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Stack Overflow unveils connector for Microsoft 365 Copilot
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software development
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ai agents
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microsoft
Stack Overflow has launched a new connector for Microsoft Graph, enabling seamless integration of content from Stack Overflow for Teams into Microsoft 365 applications.
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Consumers willing to pay more for sustainable products
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cleantech
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sustainability
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millennials
A new survey reveals consumers in Australia and New Zealand are keen to pay more for sustainable household products, despite doubts over corporate claims.
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Charter Global appoints Rajesh Indurthi as CTO
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digital transformation
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ai
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healthtech
Charter Global has appointed Rajesh Indurthi as Chief Technology Officer, leveraging his 20 years of experience in enterprise architecture to drive innovation.
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Apple announces free online WWDC 2025 for developers
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software development
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personal computing devices
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apple
Apple has revealed that its Worldwide Developers Conference will take place online from 9 to 13 June 2025, offering free access to all developers.
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Victor Szczerba assumes CCO role at Pathway post funding
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data analytics
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partner programmes
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sap
Victor Szczerba has been appointed Chief Commercial Officer at Pathway, following its USD $10 million funding, to enhance its Live AI technology and strategies.
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UiPath unveils AI-enhanced Test Cloud to boost productivity
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devops
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data analytics
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apm
UiPath has launched Test Cloud, an AI-powered software testing service, promising to significantly enhance tester productivity and cut costs.
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The way we search has changed - Why haven’t websites?
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digital transformation
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biometrics
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martech
The way we search online has transformed significantly, yet websites remain largely unchanged, leading to frustrations for modern users seeking intuitive experiences.
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Pureprofile launches AI tools for decoding consumer trends
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data analytics
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digital marketing
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market research
Global data company Pureprofile has launched three AI-driven tools to help brands decode online consumer sentiment and track emerging trends effectively.
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Carrie Parker named Chief Marketing Officer at Medallia
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saas
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cx
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martech
Medallia has appointed Carrie Parker as its new Chief Marketing Officer, bringing over 25 years of experience from major firms including Cision and American Express.
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Sinch & Verizon to enhance business messaging in the US
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cx
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martech
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api
Sinch has strengthened its alliance with Verizon to boost Rich Communication Services adoption for business messaging across the US, enhancing customer engagement.
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Confluent launches tools in cloud for simpler AI apps
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data analytics
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data science
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rpa
Confluent unveils new features in Confluent Cloud aimed at simplifying the development of real-time AI apps, enhancing workflows and boosting cost efficiencies.
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Code & Theory launches Enterprise Experience practice
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cx
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martech
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partner programmes
Code & Theory has launched its Enterprise Experience Transformation practice to enhance business content supply chains through AI integration, led by Cory Haldeman.
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Seattle AI startup Gradial secures USD $13m funding boost
Last month
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hyperscale
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ai agents
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digital marketing
Seattle-based AI startup Gradial has raised USD $13 million in Series A funding, aiming to enhance its marketing automation platform amid rapid revenue growth.
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Mapp secures $13m to enhance AI marketing strategy
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cx
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martech
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hcm
Mapp has raised $13 million in funding to enhance its AI-driven marketing automation and expand its market presence, fuelled by O'Connor Capital Solutions.
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HighPoint unveils industry-exclusive GPU expansion chassis
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gaming
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digital entertainment
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ai
HighPoint Technologies has launched its exclusive RocketStor PCIe GPU Expansion chassis, offering unprecedented support for Gen5 and Gen4 solutions.
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NICE named leader in IDC's 2024 conversational AI report
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uc
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cx
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martech
NICE has been recognised as a Leader in the IDC MarketScape for Worldwide Conversational Intelligence and Analytics 2024, showcasing significant market innovation.