CMOtech US - Technology news for CMOs & marketing decision-makers

Latest news - Page 5

Karim rayes  chief product officer  nexxen

Nexxen launches AI-native DSP interface for traders

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Nexxen expands AI tools for media buyers with pre-launch checks, live optimisation and diagnostics, while keeping campaign decisions in traders' hands.
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ActivTrak launches AI insights to track workplace use

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ActivTrak rolls out AI Insights to help employers measure adoption, productivity and return on investment across workplace tools.
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Appspace named Gartner leader in workplace experience

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Appspace lands in Gartner's first workplace experience Magic Quadrant as suppliers race to bundle booking, visitor tools and communications.
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Malta tops AI automation risk list in service jobs

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digital transformation
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Malta leads a new ranking of countries most exposed to AI automation as Planera says clerical, retail and hospitality roles face the greatest risk.
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CitizeX launches verified civic platform for politicians

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CitizeX launches verified civic platform for politicians and voters, with identity checks, virtual town halls and direct online exchanges.
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AI bots hit publishers as referral traffic plummets

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Akamai warns AI bots are slashing publisher referrals by 96% as automated scraping surges 300% and ad, subscription revenue comes under strain.
Becky rawlings(2)

The rush to GEO is understandable. But here's what gets missed in the scramble

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GEO spending is surging, but marketers risk wasting money if they do not first fix inconsistent brand messaging and content foundations.
Why email automation fails without clean and verified data  melissa australia

Why email automation fails without clean and verified data

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Clean, verified customer data is the key to effective email automation, as poor records can damage deliverability, targeting and ROI.
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Paysafe launches crypto deposits for US iGaming brands

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fintech
Paysafe and MoonPay bring crypto deposits to US iGaming, letting operators accept stablecoins and digital assets through a single gateway integration.
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CompTIA launches AI Agent Essentials course for workers

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CompTIA unveils AI Agent Essentials to help non-technical staff understand autonomous workplace tools and the risks of agentic systems.
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Paytronix loyalty report spotlights early retention gap

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Paytronix report finds restaurant loyalty schemes must win repeat visits within 90 days, as active rates split sharply across nine concepts.
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Anthropic signs biggest compute deal with Google, Broadcom

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Anthropic deepens Google and Broadcom ties with record compute pact to power Claude growth and add US TPU capacity from 2027.
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US SMBs use AI mainly for data analysis, schedules

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US small businesses turn to AI for data analysis, scheduling and stock control as most keep tech budgets steady or higher, survey finds.
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Cursor 3 retools coding workspace around AI agents

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Cursor 3 rebuilds the coding workspace around AI agents, adding cross-repository collaboration, cloud handoffs and review tools for developers.
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Alation appoints Rick Baker as Chief Operating Officer

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Alation hands Rick Baker expanded COO role to unite sales and customer teams as it steps up global growth and AI-focused governance push.
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Optimizely named Gartner leader for ninth year running

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Optimizely says its AI-driven content marketing platform has helped secure a ninth straight Gartner Leader spot as vendors race to automate workflows.
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Brands are losing the Buy Box and up to 80% of marketplace sales with it

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Brands urged to treat marketplace Buy Box loss as a distribution issue, after grey market sellers were found to be siphoning sales and trust.
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Spotify tests Taste Profile for Premium users in NZ

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digital entertainment
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Spotify lets Premium users in New Zealand reshape recommendations as Taste Profile beta aims to make homepage picks more transparent and responsive.
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Google launches Gemma 4 open AI models for devices

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Google widens its open AI push with Gemma 4, adding models for phones to high-end GPUs and native audio, video and long-context support.
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Microsoft launches three new MAI AI models for Foundry

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ai ethics & governance
Microsoft expands its in-house AI push with three Foundry models for speech, voice and images, as WPP signs on to test the new tools.