Latest news - Page 7
Nexxen unveils nexAI suite to transform advertising with AI
Mon, 28th Apr 2025
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martech
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digital entertainment
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genai
Nexxen unveils nexAI, an AI-powered suite transforming its advertising platform to enhance campaign planning, activation, optimisation, and monetisation.
Sennheiser begins global shipping of Spectera wireless system
Mon, 28th Apr 2025
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digital entertainment
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cloud services
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sennheiser
Sennheiser has begun shipping its Spectera wideband wireless system globally, offering streamlined setups and enhanced control for live audio professionals.
AI enhances SOCs but human expertise vital against threats
Fri, 25th Apr 2025
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ransomware
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cloud security
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advanced persistent threat protection
N-able’s 2025 report reveals that AI-driven automation now manages 70% of cyber incident responses, yet human expertise remains vital against rising sophisticated threats.
Cost of living & supply chain woes top retail concerns
Fri, 25th Apr 2025
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cx
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martech
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commerce systems
Retailers name the cost of living crisis their biggest challenge in 2025, with 56% citing it as the main concern amid economic uncertainty, says Fluent Commerce.
CTV ad spend lags viewership growth despite rising engagement
Fri, 25th Apr 2025
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digital marketing
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digital media
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digital advertising
Innovid's 2025 CTV report reveals rising viewership outpacing ad spend, with interactive ads boosting engagement and huge growth opportunities ahead.
Adobe Express adds AI video tools for easy content creation
Fri, 25th Apr 2025
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martech
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ai
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agentic ai
Adobe unveils AI-powered video tools in Adobe Express, enhancing content creation with features like Clip Maker and Generate Video for professionals and businesses.
Adobe unveils new Firefly app with expanded AI content tools
Fri, 25th Apr 2025
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martech
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genai
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ai
Adobe unveils updated Firefly app, integrating AI tools and models from Google Cloud and OpenAI to enhance creative content generation across media.
Further unveils AI-powered platform to centralise GMP data
Thu, 24th Apr 2025
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martech
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cdp
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ai
Further has launched Compass Marketing Intelligence to centralise Google Marketing data within Google Cloud, boosting campaign performance with AI-driven insights.
Softonic sees surge in wellness app downloads during April
Thu, 24th Apr 2025
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gaming
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digital entertainment
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apps
Softonic reports a surge in downloads of stress-relief apps during Stress Awareness Month, with wellness tools now doubling on its platform in a year.
IDeaS unveils Spotlight to boost hotel marketing with AI insights
Wed, 23rd Apr 2025
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data analytics
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martech
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ai
IDeaS has launched Spotlight, a new AI-driven hotel demand tool to help marketers target campaigns and optimise budgets amid rising costs.
LG wins 35 Red Dot awards for design, led by OLED T television
Wed, 23rd Apr 2025
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smart home
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digital entertainment
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displays & projectors
LG Electronics secured 35 awards at the 2025 Red Dot Design Award, including Best of the Best for its wireless transparent OLED T TV.
NetRise adds key executives as it eyes global market growth
Wed, 23rd Apr 2025
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cloud security
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application security
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supply chain
NetRise appoints Rick Beattie, Gary Schwartz, and Robbie Robbins to boost global sales and marketing in software supply chain security amid USD $10m funding.
Yoav Stahl joins Legit Security as Vice President of Product
Wed, 23rd Apr 2025
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cloud security
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application security
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supply chain
Legit Security has named Yoav Stahl as VP of Product, aiming to boost its application security platform with his 25 years’ tech leadership experience.
OneShot.ai unveils Execution OS to unite AI & human sales teams
Wed, 23rd Apr 2025
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saas
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crm
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martech
OneShot.ai has launched Execution OS, a platform combining AI with human expertise to improve sales and marketing go-to-market strategies.
B2B firms raise 2025 marketing budgets but KPIs stay flat
Tue, 22nd Apr 2025
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martech
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cdp
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ai
More than half of US B2B firms will boost 2025 marketing budgets, yet most plan steady KPIs, signalling a shift towards AI-driven, focused investment.
PPDS & E Ink unveil next generation Philips ePaper displays
Tue, 22nd Apr 2025
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digital signage
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martech
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commerce systems
PPDS and E Ink celebrate 20 years of collaboration, unveiling plans for larger full colour Philips Tableaux ePaper displays at Touch Taiwan.
Sitecore & Microsoft launch AI lab to boost marketers' strategy
Tue, 22nd Apr 2025
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digital transformation
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martech
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partner programmes
Sitecore, in partnership with Microsoft, has launched an AI Innovation Lab to help marketers rapidly develop AI solutions using Azure and OpenAI Services.
Thesys launches C1 API for AI-powered dynamic interfaces
Sat, 19th Apr 2025
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martech
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cdp
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genai
Thesys unveils C1, the first Generative UI API, enabling real-time, AI-powered dynamic interfaces to fast-track AI software deployment and cut costs.
AI marketing stacks reshape creativity across global markets
Sat, 19th Apr 2025
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digital transformation
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martech
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partner programmes
Global marketing teams are reshaping strategies with AI tools; the US leads with 31.1M ChatGPT searches, while Australia and India embrace creative, design-led stacks.
Ikonz debuts AI avatar of Sourav Ganguly on HXR device
Fri, 18th Apr 2025
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global expansion
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cricket
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motion capture
Ikonz has unveiled an AI digital avatar of ex-cricket captain Sourav Ganguly on its Holographic Extended Reality device in Kolkata.