Customer Loyalty stories
Ecommpay integrates Visa Instalments, letting merchants offer customers fixed payment options on high-value purchases via familiar Visa credit cards.
Poor data intake and communication methods cause significant customer disengagement in Australia and New Zealand, says Smart Communications' 2025 research.
Recent mergers in MarTech signal the end of standalone CDPs, as companies focus on unified customer data platforms for seamless experiences.
New research shows 92% of firms plan to expand customer education in 2025, despite facing challenges scaling programmes and measuring their impact.
In 2025, AI will revolutionise customer experience, with 86% of US consumers recognising its value and a shift towards faster, digital-first service.
AI agents will transform retail loyalty by acting as personal concierges, optimising offers, and demanding trust and transparency in shopping experiences.
Generative AI is transforming CRM, breaking down silos across teams to deliver seamless, personalised customer experiences and boost business agility.
Australian and New Zealand grocers are set to boost profits and engagement by adopting AI-driven personalisation and loyalty strategies in 2025/2026.
EY has launched Studio+, a global service combining 37 agencies and AI tech to help businesses boost growth through digital transformation and customer focus.
EY launches Studio+, combining design, sales, marketing, and AI expertise to help businesses transform customer experiences and drive growth amid digital shifts.
Research shows 53% of ANZ consumers value first-contact resolution in service, yet only 33% of CX leaders believe they deliver highly personalised experiences.
AI personalisation boosts customer spend by 75%, yet only 15% of consumers fully trust brands with their personal data, says Twilio report.
HCLSoftware launches HCL Unica+, an AI-first MarTech platform designed to build trust and loyalty amid rising digital marketing challenges.
Technical debt and legacy systems stall tech modernisation at global firms, with 68% citing them as barriers to adopting AI and newer technologies.
Un-marketing offers a fresh take on personalized marketing, prioritising ethical data use, innovation, and genuine connections to rebuild consumer trust and loyalty.
Airlines, fuel, and quick-service restaurants in APAC lag in loyalty programme innovation, hindered by legacy tech and limited reward systems, says expert.
Global happiness fell nearly 10 points to 58% in 2025, but AI-driven customer service satisfaction rose 5 points to 41%, says NiCE's report.
Despite personalisation's proven ability to boost loyalty and revenue, 41% of Australian restaurants struggle to track its success and scale its impact effectively.
Only 7% of Australian executives aim to lead in AI adoption for customer experience, risking falling behind in a $2 trillion AUD market, says Qualtrics.
Qualtrics is aiding Asia Pacific firms like CBA and MSB to enhance customer loyalty and engagement through advanced feedback and AI-driven insights.