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Customer Journey stories

IAG cuts 15 websites to one platform in digital overhaul
Data Analytics

IAG cuts 15 websites to one platform in digital overhaul

Faster site updates and fewer errors should help IAG reach more customers, after it cut 15 websites to one platform and 4,500 pages.

By Mark Tarre • 5 min read • Last month
Darwinium updates mobile SDKs to spot scam activity
Gaming

Darwinium updates mobile SDKs to spot scam activity

Banks and payment firms could spot scams mid-session, as Darwinium's updated mobile SDKs track live calls, screen sharing and device evasion.

By Sean Mitchell • 4 min read • Last month
Google adds Meridian to Analytics 360 for better ads
Data Privacy

Google adds Meridian to Analytics 360 for better ads

Advertisers may get clearer budget guidance as Google folds open-source Meridian and AI-powered signals into Analytics 360 and Ads.

By Sofiah Nichole Salivio • 3 min read • Last month
Google expands commerce tools across Gemini & YouTube
Data Analytics

Google expands commerce tools across Gemini & YouTube

Shoppers could soon buy in Gemini and YouTube without leaving Google's ecosystem as the group widens checkout and ad tools across more markets.

By Sean Mitchell • 4 min read • Last month
Google adds Gemini-powered ads to AI search results
Personalisation

Google adds Gemini-powered ads to AI search results

Advertisers stand to gain new placements as Google pushes sponsored content into conversational search and AI-generated shopping advice.

By Sofiah Nichole Salivio • 4 min read • Last month
Attentive launches AI tools for RCS message rollout
Customer Experience

Attentive launches AI tools for RCS message rollout

Brands risk losing mobile messages in cluttered inboxes as Attentive adds tools to steer RCS or SMS delivery and preserve thread visibility.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Google unveils AI ad & commerce tools across Search
Personalisation

Google unveils AI ad & commerce tools across Search

Marketers will get more AI help as Google adds new Search ad formats, checkout links and a Gemini adviser across its ad tools.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Formula 1 app adds race experience for Grand Prix fans
Customer Relationship Management

Formula 1 app adds race experience for Grand Prix fans

Fans at Grand Prix events will get live timetables and navigation in the official app, as Formula 1 deepens its grip on spectator data.

By Sofiah Nichole Salivio • 4 min read • Last month
Infobip named Gartner CPaaS leader in 2026 ranking
Software-as-a-Service

Infobip named Gartner CPaaS leader in 2026 ranking

The ranking strengthens Infobip's position with enterprise buyers as CPaaS vendors compete to bundle messaging, voice and AI tools.

By Sean Mitchell • 3 min read • Last month
Expedia moves ad business under chief marketing officer
Expedia

Expedia moves ad business under chief marketing officer

Expedia is aiming to boost revenue from ad sales as travel platforms race to turn booking data and loyalty schemes into media businesses.

By Sofiah Nichole Salivio • 3 min read • Last month

Stories from Other Regions

Customer Journey stories

Young adults hit hardest by mobile app barriers in UK
Digital Transformation

Young adults hit hardest by mobile app barriers in UK

Mobile barriers are costing UK businesses customers, with 81% of 18- to 24-year-olds reporting problems on smartphones.

By Sofiah Nichole Salivio • 3 min read • Last month
Osprey London boosts checkout with Ingrid delivery platform
Customer Relationship Management

Osprey London boosts checkout with Ingrid delivery platform

The retailer shifted 90% of UK deliveries to cheaper services after adding carrier choice and more flexible checkout options for shoppers.

By Joseph Gabriel Lagonsin • 3 min read • Last month
Provenance appoints AI advisory board for retail shift
Digital Transformation

Provenance appoints AI advisory board for retail shift

Retailers risk being overlooked by AI shoppers unless product data is verified and structured for machine-led search and recommendations.

By Sofiah Nichole Salivio • 4 min read • Last month
Irish SMEs gain from overseas sales & social commerce
Fintech

Irish SMEs gain from overseas sales & social commerce

Overseas buyers now account for 44% of online sales for surveyed Irish SMEs, as social commerce and AI reshape growth plans.

By Karen Joy Bacudo • 4 min read • Last month
LeMieux expands Scurri partnership to boost deliveries
Digital Transformation

LeMieux expands Scurri partnership to boost deliveries

Better delivery visibility is helping the equestrian brand lift conversions and reduce checkout drop-off across 69 countries.

By Joseph Gabriel Lagonsin • 4 min read • Last month
RAMMP launches free AI connector for Claude, ChatGPT
Software-as-a-Service

RAMMP launches free AI connector for Claude, ChatGPT

Small businesses can now diagnose trust gaps in marketing campaigns through Claude or ChatGPT without paying for RAMMP's score itself.

By Sean Mitchell • 4 min read • Last month
BT Business & Accenture to deploy AI across services
Digital Transformation

BT Business & Accenture to deploy AI across services

UK business and public-sector customers could see faster fault resolution as BT Business begins an AI overhaul of managed services with Accenture.

By Sofiah Nichole Salivio • 4 min read • Last month