Customer Journey stories
Alkami launches digital sales platform for US banks
Last week
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data analytics
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digital transformation
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fintech
Alkami ties account opening, digital banking and marketing into one platform as regional banks and credit unions seek simpler vendor stacks.
Ulta Beauty adds Google AI shopping tools for customers
Last week
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digital transformation
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cx
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martech
Ulta Beauty rolls out Google-powered AI shopping across Search and Gemini, while building its own assistant for personalised browsing and checkout.
LendingClub to rebrand as Happen Bank in summer 2026
Last week
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fintech
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cx
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martech
LendingClub will rebrand its bank as Happen Bank in summer 2026, as Chief Executive Officer Scott Sanborn says the new name better fits its wider banking push.
WPP integrates Google Earth AI into marketing platform
Last week
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data protection
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data analytics
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cx
WPP expands Google partnership with Earth AI to sharpen local ad planning using weather, traffic and neighbourhood data across its marketing platform.
Celonis & ProcessLab launch banking apps for mortgages
Last week
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saas
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crm
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digital transformation
Celonis and ProcessLab debut banking tools for mortgage approvals and service teams as lenders seek faster decisions, lower costs and better customer journeys.
Adobe says AI retail traffic surges as readability lags
Last week
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data analytics
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digital transformation
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cx
Adobe data shows AI-sourced visits to U.S. retail sites soared 393% in Q1 2026, while product pages lag on machine readability.
Explainer: How Adobe is building agentic marketing
Last week
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hyperscale
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cx
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martech
Adobe is remaking its marketing and design suite around AI agents, tying content, data and commerce into a single workflow system.
SAP & Google Cloud launch multi-agent marketing AI
Last week
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data analytics
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cx
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martech
SAP and Google Cloud extend partnership with multi-agent AI to let marketers run campaigns across connected platforms using shared customer data.
Cognizant & Google Cloud launch AI retail contact centre
Last week
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uc
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digital transformation
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cx
Cognizant and Google Cloud have unveiled an AI-powered retail contact centre, with early trials claiming up to 85% query containment and faster service.
Amplitude launches AI assistant for in-product support
Last week
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digital transformation
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cx
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martech
Amplitude adds an AI assistant inside apps to guide users through tasks, cut support tickets and tie help requests to product behaviour.
Manhattan adds AI agents & fulfilment tools for retailers
Last week
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uc
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cx
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martech
Manhattan unveils embedded AI agents and fulfilment simulation tools to help retailers speed service, sharpen checkout and compare order strategies.
MiQ says marketing funnel no longer matches consumers
Last week
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cx
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martech
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social media
MiQ research finds consumers jump between screens and buying moments in minutes, prompting calls for a more flexible marketing model.
SAP & Google Cloud expand AI partnership for marketers
Last week
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cx
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martech
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partner programmes
SAP and Google Cloud widen AI partnership to give marketers agent-driven campaign tools linking customer data, activation and optimisation.
Adobe launches CX Enterprise for AI marketing workflows
Last week
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digital transformation
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hyperscale
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cx
Adobe unveils CX Enterprise to knit together AI agents, cloud partners and governed marketing workflows across large enterprise tech stacks.
Forrester warns AI marketing spend lacks business impact
Last week
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cx
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martech
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partner programmes
Forrester says most firms cannot show AI marketing spend is lifting revenue or profit, as buyers rely on generative search and AI agents.
Adobe names winners of 2026 Experience Maker Awards
Last week
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digital transformation
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cx
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martech
Adobe names 2026 award winners as Costa Crociere, TSB Bank, the NFL and Lenovo are honoured for data-led customer engagement.
Exclusive: How Adobe showcases its innovation engine
Last week
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devops
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digital transformation
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cx
Adobe's Sneaks programme puts early-stage ideas on stage, with Principal Evangelist Eric Matisoff saying the live format can help concepts evolve into products.
Adobe launches CX Enterprise to unify AI customer workflows
Last week
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digital transformation
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cx
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martech
Adobe unveils CX Enterprise to let brands run AI-powered customer journeys across partner platforms, with new agents, governance and orchestration tools.
Adobe unveils CX Enterprise Coworker for AI workflows
Last week
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hyperscale
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cx
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martech
Adobe launches CX Enterprise Coworker to connect fragmented marketing systems and let AI agents carry out customer experience tasks with human oversight.
Adobe expands AI partner network for customer experience
Last week
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uc
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hybrid cloud
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data analytics
Adobe widens AI alliances with Amazon, Google, Microsoft, OpenAI and agencies to embed agent workflows across customer experience tools.