CMOtech US - Technology news for CMOs & marketing decision-makers

Customer Journey stories - Page 2

Online shopper ai suggestions and user review photos warm home scene

AI drives product discovery but reviews still seal buys

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customer journey
Shoppers turn to AI to find products, but 92% still demand reviews and real customer photos before finally clicking to buy.
Auto service office ai dashboard mechanic calls realtime metrics

GoTo boosts automotive platform with AI & Tekion link

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customer journey
GoTo adds AI Receptionist, deeper Tekion links and real-time reporting to its automotive platform to cut missed calls and speed service.
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BIXOLON, Printec power thermal receipt kiosks push

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customer journey
BIXOLON partners with Printec to standardise compact thermal printers in self-service and retail kiosks across Slovenia and wider Europe.
Los angeles packed hockey arena night fans phones scoreboard lighting

Twilio, AEG sign fan engagement & data partnership

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customer journey
Twilio signs multi-year deal with AEG to power data-led fan engagement across AXS, Crypto.com Arena and the LA Kings from 2025-26.
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Kitestring opens neutral lab for retail POS testing

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customer journey
Kitestring has launched a neutral retail innovation lab in Arkansas, letting enterprise chains trial rival POS and omnichannel systems side by side.
Global fintech network multiple payment methods unified illustration

Gr4vy & Ecommpay link to streamline global payments

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customer journey
Gr4vy partners with Ecommpay to give merchants single-API access to cards, wallets and 100+ local payment methods across global markets.
European supermarket checkout pos with biometric scanner eu flag

EU rules push POS compliance to the frontline checkout

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customer journey
EU rules are turning the checkout into a compliance hub, pushing retailers to rethink POS tech, processes and in-store customer journeys.
Uk online shopping returns warehouse conveyor chat support illustration

Infobip backs RCS, WhatsApp to cut UK returns costs

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customer journey
Infobip urges UK retailers to use RCS and WhatsApp to cut returns disruption as annual costs are forecast to top GBP £27 billion.
Ai ecommerce realtime chat recommendations pastel vector art

SALESmanago boosts WhatsApp & AI-led eCommerce tools

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customer journey
SALESmanago upgrades its eCommerce platform with richer WhatsApp journeys and AI-led recommendations, targeting smarter real-time engagement.
Cozy british christmas living room online gift shopping scene

Mobile & AI power record UK online Christmas sales

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customer journey
UK shoppers spent a record GBP £26.9bn online over Christmas 2025, as mobile purchases surged and AI-driven referrals leapt from 2024.
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OpenAI to test ads as ChatGPT Go expands across US

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customer journey
OpenAI rolls out USD $8-a-month ChatGPT Go across the US and prepares to trial clearly labelled ads for free and Go users.
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StarHub unveils fast-service compact store at Suntec City

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customer journey
StarHub has launched a compact fast-service store at Suntec City, targeting office workers and city shoppers seeking quicker, human-led support.
Australian contact centre unified messaging automated workflows

Babeltext unveils MC-ML-AI to turn chats into actions

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customer journey
Babeltext debuts MC-ML-AI, a standard to turn multilingual, multichannel customer chats into completed bookings, transactions and cases.
Mortgage broker client handshake modern pastel digital office

Binder hires Tall to humanise its mortgage CRM brand

Last month
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customer journey
Mortgage CRM specialist Binder hires design agency Tall to soften its image, promising a more human, less process-heavy broker experience.
Secure digital identity shield fingerprint circuits uk map blue

Select ID gains UK DIATF & ISO 27001 security nods

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customer journey
Select ID becomes UK’s only dedicated identity orchestration network with DIATF status and ISO 27001, boosting reusable digital IDs for finance.
France uk puzzle merging into unified ecommerce data interface

SaleCycle buys BEYABLE to build unified eCommerce stack

Last month
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customer journey
SaleCycle snaps up French personalisation specialist BEYABLE to create a unified European eCommerce marketing and conversion platform.
Marketing team london office customer journey dashboard flow

Amperity unveils AI agent to build live customer journeys

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customer journey
Amperity has debuted an AI Customer Data Agent that turns natural-language prompts into live segments and customer journeys for marketers.
Modern living room voice shopping smart devices product returns

Klaviyo predicts AI voice shopping & smart returns

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customer journey
Klaviyo forecasts 2026 surge in AI voice shopping, automated returns and connected-device purchases reshaping how consumers buy.
Asia pacific call center ai control room transparency dashboards

Zendesk flags APAC demand for transparent, smarter AI CX

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customer journey
Zendesk warns APAC brands that rising CX expectations demand transparent, context-rich AI that resolves issues instantly or risks churn.
Modern laptop showing colorful online store grid holiday ambience

Adobe sees surge in AI-driven traffic & conversions

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customer journey
Adobe says generative AI referrals to retailers jumped nearly 700% over the 2025 holidays, driving longer visits and stronger conversions.