Latest news - Page 9

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AliExpress raises UK Brand+ price guarantee to £40

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AliExpress boosts its UK Brand+ price promise, lifting per-item refunds to GBP £40 and monthly claim caps to GBP £160 on select goods.

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Square report says regulars drive local business revenue

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Regulars generate six times more revenue and link neighbouring firms in 'network effect' that keeps local spending circulating, says Square.

Adapting to change: How SEO specialists can leverage Google's generative AI update

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Google's generative AI update pushes SEO into a new era, forcing specialists to prioritise intent, E-E-A-T and NLP over rankings alone.

Adobe adds custom models to Firefly in public beta

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Adobe has opened Firefly Custom Models to public beta, letting creators train image generation on their own styles while unifying AI tools.

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HeadBox urges tighter control of corporate events spend

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HeadBox warns that fragmented control of meetings and events spend is exposing corporates to rising cost, compliance and governance risks.

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Study finds AI models develop distinct citation habits

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New research suggests leading AI models each develop distinct 'information personalities', favouring different sources in their cited answers.

Qualtrics boosts CX suite with new AI & automation tools

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Qualtrics unveils AI-driven CX upgrades to unify feedback, automate text analysis and deploy agents that resolve customer issues in real time.

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Generational divides shape how shoppers use green data

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Millennials, Gen Z and Baby Boomers want very different green data, forcing brands to tailor sustainability messaging by age group.

The zero-click future: How to optimize your email strategy for AI

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As AI becomes email's gatekeeper, marketers must shift from chasing clicks to earning VIP status through clean data and machine-friendly content.

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US pDOOH ad spend set to surge 49% as AI use rises

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US pDOOH ad spend is forecast to jump 49% in 18 months as AI-powered creative, forecasting and planning reshape digital out-of-home.

The pros and cons of AI in content generation: all you need to know

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AI is reshaping content creation, boosting speed and scale while raising urgent concerns over quality, authenticity and reader trust.

AI agents vs AI automations: how to get the mix right in your future marketing strategy

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B2B marketers are racing to balance AI agents and rule-based automations to personalise at scale without losing the human touch.

Boomi tops 2026 Gartner iPaaS rankings for execution

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Boomi tops Gartner's 2026 iPaaS Magic Quadrant for Ability to Execute, extending its run in the Leaders segment to a 12th year.

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Qualtrics unveils AI tools to fix customer issues fast

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Qualtrics launches AI-powered customer experience tools to unify feedback, automate analysis and fix service issues before they escalate.

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Qualtrics launches synthetic panels & hub to speed research

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Qualtrics unveils AI-driven synthetic panels and Research Hub, promising research-grade insights in hours and cheaper than human panels.

Tackling healthcare data quality challenges with smart patient verification

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US healthcare turns to smart verification tools to tackle dangerous patient data errors, duplicate records and rising fraud risks.

SeenThis & Vudoo team up to power shoppable video ads

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SeenThis and Vudoo join forces to deliver shoppable video ads on the open web, linking viewer attention directly to on-screen purchases.

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AI speeds up content production, but sameness a problem

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PhotoShelter report finds content is produced faster with AI, but brands are still battling generic content, stalled approvals and flat audience engagement.

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Pacvue adds Reddit Ads to unify retail media planning

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Pacvue to plug Reddit Ads into its commerce system, uniting community insights with retail media planning in one performance workflow.

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Barrows & QSIC sync in‑store audio with digital video

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Barrows Connected Store and QSIC partner to sync in‑store video and audio, promising data‑driven, unified retail media and measurement.