CMOtech US - Technology news for CMOs & marketing decision-makers

Latest news - Page 10

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Ed Keisling appointed Progress' Chief AI officer
Fri, 28th Feb 2025
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ai
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progress
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dx
Progress has appointed Ed Keisling as its Chief AI Officer, focusing on driving AI strategy and enhancing digital offerings to meet customer needs.
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Photoshelter unveils new tool to streamline UGC collection
Fri, 28th Feb 2025
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cx
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martech
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digital marketing
PhotoShelter has launched its UGC Management tool, enabling brands and teams to easily collect and utilise user-generated content to enhance engagement.
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How a boutique Auckland firm mastered the art of small-market PR
Fri, 28th Feb 2025
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martech
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public relations
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storytelling
A boutique agency in Auckland has excelled in navigating New Zealand's challenging media landscape, providing invaluable PR services for small and multinational firms alike.
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Brightcove unveils updated OTT solution with price cuts
Thu, 27th Feb 2025
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saas
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digital entertainment
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software development
Brightcove has unveiled an enhanced OTT solution in partnership with Applicaster, cutting entry costs by 40% to aid media firms in monetising content.
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Disrupt.com announces USD $100m boost for AI startups
Thu, 27th Feb 2025
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cybersecurity
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investment
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entrepreneurship
Dubai's Disrupt.com has unveiled plans to invest USD $100 million in AI startups globally, aiming to boost technological growth amid a challenging funding landscape.
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XR adoption remains slow despite Apple & Meta's efforts
Thu, 27th Feb 2025
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digital transformation
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genai
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ai
Despite hefty investments from Apple and Meta, a Forrester report reveals slow XR adoption, with only 35% of informed leaders deploying the technology.
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HP reveals innovative printing tech at 2025 event
Thu, 27th Feb 2025
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digital transformation
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cleantech
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hp
HP has unveiled groundbreaking digital printing technologies at Hunkeler Innovationdays 2025, showcasing innovations in the HP Indigo and PageWide portfolios to boost efficiency.
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Teradata executives predict AI transformation by 2025
Thu, 27th Feb 2025
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data analytics
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ai
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agentic ai
Senior executives from Teradata share their vision on AI's pivotal role in business, highlighting three key horizons for 2025's growth and optimisation.
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Alibaba Cloud open sources AI models for video creation
Thu, 27th Feb 2025
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open source
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ai
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ai models
Alibaba Cloud has unveiled four open-sourced AI models from its Wan2.1 series for video generation, enhancing accessibility for researchers and developers.
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Taboola launches Realize platform to boost ad performance
Thu, 27th Feb 2025
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ai
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samsung
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digital marketing
Taboola has unveiled Realize, a groundbreaking platform designed to elevate performance advertising beyond traditional native ad placements, leveraging its extensive data and AI.
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The inquiry is no longer “Are you using AI?” but “How are you using it?”
Thu, 27th Feb 2025
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partner programmes
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risk & compliance
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genai
As AI becomes essential in legal practices, clients now demand to know not if law firms use it, but how effectively they do so.
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Microsoft & Snowflake expand partnership with OpenAI
Thu, 27th Feb 2025
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uc
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martech
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cdp
Snowflake has expanded its collaboration with Microsoft, integrating OpenAI's models into its Cortex AI platform, enhancing AI capabilities for businesses.
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Amazon launches Alexa+ with enhanced AI capabilities
Thu, 27th Feb 2025
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cx
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martech
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smart home
Amazon has launched Alexa+, an advanced AI assistant promising enhanced conversational abilities and seamless integration with various services and devices.
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Adobe launches Photoshop app for iPhone, Android soon
Wed, 26th Feb 2025
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smartphones
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martech
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adobe
Adobe has launched its Photoshop app for iPhone, enhancing mobile editing with AI tools; an Android version is set to follow later this year.
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How GenAI is breaking down silos to reshape businesses
Wed, 26th Feb 2025
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crm
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it training
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digital transformation
GenAI is revolutionising businesses by dismantling data silos, enabling seamless integration and boosting efficiency across diverse operational systems.
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Pega unveils AI tool for enhanced customer engagement
Wed, 26th Feb 2025
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cx
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martech
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personalisation
Gartner's research reveals that almost a third of organisations struggle with customer journey mapping, prompting Pega to unveil its GenAI-powered blueprint.
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Salesforce & Google enhance AI with expanded partnership
Tue, 25th Feb 2025
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data analytics
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digital transformation
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cx
Salesforce and Google have expanded their partnership to enhance AI capabilities, integrating Gemini models with Agentforce for improved customer interactions.
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Zendesk to acquire Local Measure, boosting AI voice services
Tue, 25th Feb 2025
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uc
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hyperscale
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cx
Zendesk has unveiled plans to acquire Local Measure, an Australian provider of voice solutions, enhancing its AI-powered services by 2025.
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From Unicorns to Underdogs: How cognitive diversity could be the catalyst for making change that matters
Tue, 25th Feb 2025
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cx
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martech
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partner programmes
Cognitive diversity has emerged as a pivotal factor in transforming businesses from Underdogs to Unicorns, enabling teams to solve complex problems effectively.
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How synthetic data is unlocking new opportunities for intelligent video
Mon, 24th Feb 2025
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ai
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ai models
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cameras
As AI predicts a staggering USD $1.3 trillion market by 2030, synthetic data emerges as a crucial solution for training models and enhancing video analytics.