Latest news - Page 10
Multiply raises USD $9.5m for self-learning B2B ads
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San Francisco startup Multiply raises USD $9.5m to power self-learning B2B ad campaigns across Google Search, LinkedIn and emerging AI formats.
Indigo Telecom hires Ilex to drive global growth push
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Indigo Telecom appoints Ilex as global marketing and PR partner to sharpen messaging and support its international expansion strategy.
Trust as a measurable asset for CMOs in the age of AI
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partner programmes
As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.
Why brand visibility is the most critical metric in today's AI-driven world
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As AI transforms search, traditional marketing metrics lose clout, making always-on brand visibility the new make-or-break advantage.
Workday unveils Sana, an AI hub for HR, finance & apps
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Workday launches Sana, a conversational AI hub to search, act and automate workflows across its HR, finance tools and third-party apps.
Pattern appoints David Jennison to lead European growth
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cx
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Pattern appoints ex-Amazon eCommerce Specialist David Jennison as Europe MD to spearhead marketplace-driven growth and AI-powered expansion.
The new world of GEO - are you ready?
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Search is shifting from clicks to citations, and brands that still rely on old SEO alone risk losing visibility where B2B buyers now decide.
Adobe & Nvidia deepen AI pact for creative workflows
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digital transformation
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cx
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Adobe and Nvidia are expanding their AI alliance to power Firefly, agent-based workflows and 3D digital twins for creative teams.
Adobe chief Shantanu Narayen to step down amid AI shift
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digital transformation
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Adobe boss Shantanu Narayen to step down as chief executive after 18 years, staying on as chair while the group navigates the AI era.
The Golden Triangle of marketing in the AI era
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digital transformation
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partner programmes
As AI reshapes search, B2B brands must fuse thought leadership, media clout and GEO to stay visible, trusted and cited in summaries.
Google Maps adds AI chat & 3D immersive navigation
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smart cities
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martech
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personalisation
Google Maps taps Gemini AI for chat-style place searches and 3D Immersive Navigation, promising smarter planning and more lifelike drives.
GTIA honours 2026 North America IT channel leaders
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partner programmes
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ai
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cybersecurity
GTIA names 2026 North America Spotlight Award winners, honouring IT channel leaders driving community, cybersecurity and diversity.
Empower FCU taps MANTL to speed omnichannel onboarding
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digital transformation
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fintech
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Empower FCU picks MANTL to streamline omnichannel account opening, targeting sub-10-minute sign-ups across digital and branch channels.
Komerz buys Glassbox in deal valuing firm at USD $330m
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commerce systems
Komerz snaps up Glassbox in move valuing the group at USD $330m, bolstering its Creative Commerce offer across global markets.
Why technical foundation is critical for Generative Engine Optimisation (GEO) success
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Strong GEO technical foundations now decide if AI engines even see your brand, turning structured data into future B2B revenue.
Qualtrics named Leader in Gartner Voice of Customer
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data analytics
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digital transformation
Qualtrics named Leader in Gartner Voice of the Customer report, topping rivals for execution and vision as AI reshapes CX platforms.
LivTech adds CMO & CRO to drive healthcare tech growth
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LivTech names new marketing and revenue chiefs to spearhead its next growth phase in healthcare tech for long-term and in-home care.
Constructor posts surge on AI retail search momentum
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Constructor rides AI retail search boom with 82% customer growth, 116% EMEA revenue jump and 322bn annual product discovery interactions.
Spreetail unveils BEx real-time brand performance hub
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data analytics
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Spreetail launches BEx, a real-time performance hub giving brand partners live insight across marketplaces, ads, fulfilment and finance.
East West adds Thai motor plant to bypass US tariffs
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supply chain
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East West opens Thai motor plant with CBM to expand Asian capacity and give OEMs a tariff-friendly route for US-bound shipments.