CMOtech US - Technology news for CMOs & marketing decision-makers
United States

Consumer Trust Stories - Page 4

Global Stories

Consumer Trust stories

Shoppers embrace AI assistants but ditch poor advice
Data Protection

Shoppers embrace AI assistants but ditch poor advice

AI shopping assistants win over UK and US consumers, but most abandon tools instantly when product suggestions feel irrelevant or pushy.

By Mark Tarre • 5 min read • Tue, 10th Feb 2026
Criteo unveils data-driven AI commerce recommendation
Marketing Technologies

Criteo unveils data-driven AI commerce recommendation

Criteo launches an AI-powered commerce service that plugs into shopping assistants, promising more relevant product picks from real purchase data.

By Mark Tarre • 3 min read • Fri, 6th Feb 2026
AI, cyber threats & the rise of strategic data privacy
Data Protection

AI, cyber threats & the rise of strategic data privacy

AI-fuelled cyber threats and stricter rules are forcing APAC organisations to treat data privacy as a strategic advantage, not mere compliance.

By Sofiah Nichole Salivio • 5 min read • Mon, 2nd Feb 2026
TELUS study finds Canadians and Americans demand safer AI
Data Protection

TELUS study finds Canadians and Americans demand safer AI

TELUS survey finds most Canadians and Americans use AI but overwhelmingly want stricter regulation, safety checks and clearer explanations.

By Sofiah Nichole Salivio • 4 min read • Fri, 30th Jan 2026
AI reshapes data privacy as trust & attacks escalate
Data Protection

AI reshapes data privacy as trust & attacks escalate

AI is transforming data privacy as mistrust soars and cyber attacks accelerate, pushing firms to verify every identity and machine action.

By Shannon Williams • 3 min read • Thu, 29th Jan 2026
Study finds AI ads rival humans when visuals build trust
DevOps

Study finds AI ads rival humans when visuals build trust

AI-made ads can now rival human creative, with trust-building visuals such as clear faces lifting click-through rates in large-scale study.

By Mark Tarre • 4 min read • Thu, 29th Jan 2026
AI heightens data privacy risks & reshapes digital trust
Data Protection

AI heightens data privacy risks & reshapes digital trust

AI's rapid spread, weak data governance and rising scepticism are reshaping digital trust and sharply escalating privacy risks.

By Joseph Gabriel Lagonsin • 5 min read • Thu, 29th Jan 2026
Privacy shifts from compliance checkbox to market edge
Data Protection

Privacy shifts from compliance checkbox to market edge

Privacy is shifting from a legal checkbox to a strategic differentiator as watchdogs and customers demand proof of real-world data protection.

By Shannon Williams • 4 min read • Fri, 23rd Jan 2026
Explainer: Why service and repair shops are disappearing
Supply Chain

Explainer: Why service and repair shops are disappearing

Repair shops once formed the backbone of local high streets. Rising costs, sealed devices and shifting consumer habits are now pushing many to close.

By Sofiah Nichole Salivio • 4 min read • Thu, 22nd Jan 2026
Governments tighten social media age checks for children
Data Protection

Governments tighten social media age checks for children

Governments worldwide tighten social media age checks for children, fuelling demand for privacy-friendly facial age estimation tools.

By Mark Tarre • 4 min read • Mon, 19th Jan 2026

Stories from Other Regions

Consumer Trust stories

UK consumers step up cross-checking as AI use grows
Customer Experience

UK consumers step up cross-checking as AI use grows

UK consumers are embracing AI tools but trust is splintering, with most cross-checking search, social and brand sites before deciding.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 11th Feb 2026
Aussie small firms blend AI speed with human branding
Marketing Technologies

Aussie small firms blend AI speed with human branding

Australian small firms race to use AI in design, but research shows most still insist on human hands to shape trusted, distinctive brands.

By Mark Tarre • 4 min read • Wed, 4th Feb 2026
Canadian executives back AI despite global jitters
Data Protection

Canadian executives back AI despite global jitters

Canadian bosses bet big on AI for 2026 as global economic optimism lags, embracing autonomous agents while employees resist AI managers.

By Joseph Gabriel Lagonsin • 3 min read • Wed, 4th Feb 2026
New book reframes compliance as growth tool for start-ups
DevOps

New book reframes compliance as growth tool for start-ups

Arcus Compliance founder Lee Bryan's new book urges start-ups to treat regulation as a strategic growth engine, not a drag on innovation.

By Kaleah Salmon • 3 min read • Fri, 30th Jan 2026
AI-edited product images erode trust in marketplaces
DevOps

AI-edited product images erode trust in marketplaces

AI-edited images are eroding trust in online marketplaces, with most UK shoppers blaming platforms for misleading or inconsistent visuals.

By Mark Tarre • 4 min read • Thu, 29th Jan 2026
Canadian shoppers demand value, personalisation & trust
Data Protection

Canadian shoppers demand value, personalisation & trust

Cost-conscious Canadians now demand sharper prices, personalised tech and rock-solid data security before choosing where to shop.

By Shannon Williams • 4 min read • Thu, 29th Jan 2026
Canon wins Putra Brand Award for 15th straight year
Customer Experience

Canon wins Putra Brand Award for 15th straight year

Canon secures Silver at the 2025 Putra Brand Awards in Malaysia's office gear category, marking an unbroken 15-year streak of wins.

By Mark Tarre • 2 min read • Mon, 26th Jan 2026
UK health & beauty marketers to ramp up AI in 2026
Data Analytics

UK health & beauty marketers to ramp up AI in 2026

UK health and beauty marketers plan to deepen AI use in 2026 while boosting hiring, creative budgets and influencer partnerships.

By Mark Tarre • 4 min read • Thu, 22nd Jan 2026