CMOtech US - Technology news for CMOs & marketing decision-makers
United States

Consumer Trust Stories - Page 2

Global Stories

Consumer Trust stories

Pivoting marketing strategy in the face of a recession
Customer Experience

Pivoting marketing strategy in the face of a recession

Inflation is forcing brands to ditch blanket discounts as shoppers scrutinise every purchase and demand clearer value.

By Azadeh Williams • 6 min read • Last month
Bazaarvoice launches API to boost AI review discovery
Marketing Technologies

Bazaarvoice launches API to boost AI review discovery

Brands may need to adapt review content for AI search, as Bazaarvoice’s new API makes user-generated ratings crawlable for recommendation engines.

By Sofiah Nichole Salivio • 4 min read • Last month
Brands are losing the Buy Box and up to 80% of marketplace sales with it
Customer Experience

Brands are losing the Buy Box and up to 80% of marketplace sales with it

Unauthorized sellers can capture most marketplace sales when they seize the Buy Box, leaving brands with lost revenue and weaker control.

By Paolo Emilio Ascoli • 4 min read • Last month
Login problems drive consumers away from digital services
Data Protection

Login problems drive consumers away from digital services

Poor logins are pushing 68% of consumers to abandon or switch providers, as trust in AI and data handling lags sharply.

By Catherine Knowles • 4 min read • Last month
Australia backs AI licensing under copyright rules
Physical Security

Australia backs AI licensing under copyright rules

Australians could see stronger pay protections for creators as ministers and industry leaders reject a broad AI copyright carve-out.

By Shannon Williams • 4 min read • Fri, 27th Mar 2026
TikTok Shop adds Bazaarvoice reviews to product pages
Customer Experience

TikTok Shop adds Bazaarvoice reviews to product pages

Shoppers on TikTok Shop will soon see verified customer feedback from brands’ own websites, helping new listings build trust and sales faster.

By Sofiah Nichole Salivio • 3 min read • Thu, 26th Mar 2026
GSMA says Mobile Money hits USD $2 trillion in 2025
Data Protection

GSMA says Mobile Money hits USD $2 trillion in 2025

Mobile money transactions topped USD $2 trillion in 2025 as global use surged, led by Sub-Saharan Africa but with growth across all regions.

By Karen Joy Bacudo • 4 min read • Wed, 25th Mar 2026
Bazaarvoice finds AI review use fuels shopper mistrust
Customer Experience

Bazaarvoice finds AI review use fuels shopper mistrust

Bazaarvoice finds nearly a quarter of shoppers use AI to write reviews, yet almost two thirds distrust AI-assisted feedback as inauthentic.

By Shannon Williams • 5 min read • Wed, 25th Mar 2026
UK consumers trust banks over AI for financial advice
Digital Transformation

UK consumers trust banks over AI for financial advice

UK consumers still favour banks over AI for financial advice, with over a third saying they do not trust artificial intelligence in banking.

By Sofiah Nichole Salivio • 4 min read • Wed, 25th Mar 2026
EZZ joins JD Health to grow China supplement sales
Customer Experience

EZZ joins JD Health to grow China supplement sales

EZZ partners with JD Health to boost China supplement sales, tapping JD.com's vast digital healthcare platform for broader consumer reach.

By Sean Mitchell • 4 min read • Mon, 23rd Mar 2026
AI aids product discovery, but shoppers shun checkout
Data Protection

AI aids product discovery, but shoppers shun checkout

AI is reshaping how shoppers discover products online, but Criteo data shows few trust it to handle checkout or share sensitive details.

By Shannon Williams • 4 min read • Fri, 20th Mar 2026
Generational divides shape how shoppers use green data
Marketing Technologies

Generational divides shape how shoppers use green data

Millennials, Gen Z and Baby Boomers want very different green data, forcing brands to tailor sustainability messaging by age group.

By Shannon Williams • 4 min read • Thu, 19th Mar 2026

Stories from Other Regions

Consumer Trust stories

UK firms back bank-led recurring payments over cards
Fintech

UK firms back bank-led recurring payments over cards

Recurring billing firms could cut costs and failed collections as 73% say card payments still cause persistent operational headaches.

By Karen Joy Bacudo • 4 min read • Last month
Australian firms warned over AI & cloud cyber risks
Storage

Australian firms warned over AI & cloud cyber risks

Growing use of cloud services and AI is widening cyber exposure for Australian businesses and households as security controls lag behind.

By Kaleah Salmon • 5 min read • Last month
Marketing adds CAD $130.9bn to Canada's GDP, study finds
Data Protection

Marketing adds CAD $130.9bn to Canada's GDP, study finds

The sector supported nearly 861,500 jobs and generated CAD $47.8 billion in government revenues last year, the study said.

By Karen Joy Bacudo • 4 min read • Thu, 26th Mar 2026
Gen Z most exposed to UK scam attempts, study finds
Data Protection

Gen Z most exposed to UK scam attempts, study finds

Gen Z in the UK face the steepest surge in online scam attempts as AI-powered fraud grows more convincing and younger shoppers stay less wary.

By Karen Joy Bacudo • 3 min read • Wed, 25th Mar 2026
1001 Optometry launches AI myopia checks for families
Data Protection

1001 Optometry launches AI myopia checks for families

Australian chain 1001 Optometry unveils free AI tool that scans parents' photos to flag early myopia risk in children at home.

By Sean Mitchell • 4 min read • Tue, 24th Mar 2026
Virgin Media O2 pays GBP £6.6m to recycle 85,500 devices
Unified Communications

Virgin Media O2 pays GBP £6.6m to recycle 85,500 devices

Virgin Media O2 paid GBP £6.6m to customers for 85,500 unwanted devices in 2025, highlighting e-waste risks and data security fears.

By Sean Mitchell • 4 min read • Thu, 19th Mar 2026