CMOtech US - Technology news for CMOs & marketing decision-makers

Business strategy stories - Page 7

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Rising tariffs drive North American firms to boost FX hedging

Fri, 18th Jul 2025
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supply chain
Rising US tariffs have sparked a surge in FX hedging among 91% of North American firms, despite costs climbing 76%, as businesses fight currency-driven profit hits.
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AI shifts from adviser to architect in enterprise decision-making

Thu, 17th Jul 2025
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digital transformation
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supply chain
A new study reveals AI is evolving from an adviser to a core architect in enterprise decision-making, enhancing transparency and accountability across sectors.
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Emergn appoints Jaime Ruhl as Chief Revenue Officer for growth

Wed, 9th Jul 2025
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digital transformation
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partner programmes
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sales
Emergn has named Jaime Ruhl as Chief Revenue Officer to drive global expansion and enhance customer-focused solutions in emerging markets.
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Cellular IoT shipments up 23% amid vendor challenges

Tue, 8th Jul 2025
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semiconductors
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iot
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partner programmes
Global cellular IoT module shipments rose 23% in Q1 2025 amid vendor shifts and geopolitical tensions affecting supply chains and market dynamics.
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AI maturity in product data management boosts revenue & trust

Thu, 3rd Jul 2025
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martech
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commerce systems
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partner programmes
A study shows 97% of firms have moved beyond AI pilots in product data management, boosting revenue and increasing customer trust in digital commerce.
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Tariffs, recession fears & agentic AI dominate US CEO calls

Tue, 1st Jul 2025
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data analytics
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dc
In Q2 2025, US CEOs focused on tariffs, recession fears and rising interest in agentic AI during earnings calls, while attention to sustainability waned.
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Wolters Kluwer launches new ESG tools for CBAM & planning

Fri, 27th Jun 2025
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partner programmes
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risk & compliance
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clean technologies
Wolters Kluwer unveils new ESG tools to aid firms with EU's Carbon Border Adjustment Mechanism compliance and integrate sustainability into financial planning.
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C-suite divisions slow GenAI adoption due to security worries

Wed, 18th Jun 2025
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uc
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digital transformation
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edge computing
NTT DATA report reveals C-suite divisions hinder generative AI adoption, as security worries and unclear policies alarm many CISOs globally.
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Organisations boost customer education but face scaling hurdles

Wed, 18th Jun 2025
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edutech
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cx
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martech
New research shows 92% of firms plan to expand customer education in 2025, despite facing challenges scaling programmes and measuring their impact.
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Top Move rebrands as Wise Move to boost global expansion

Tue, 17th Jun 2025
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cx
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martech
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partner programmes
Canadian moving service marketplace Top Move rebrands as Wise Move to unify its brand and expand globally with a transparent, digital-first platform.
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Ataccama launches Partner Advisory Board to boost data strategy

Thu, 12th Jun 2025
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data analytics
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hyperscale
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martech
Ataccama forms its first Partner Advisory Board with leaders from Deloitte, AWS, and Capgemini to drive data strategy and platform development.
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Ecommpay guide helps merchants navigate global eCommerce

Tue, 10th Jun 2025
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cx
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martech
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partner programmes
Ecommpay has launched a guide offering merchants practical strategies to navigate global eCommerce growth and tackle challenges in international payments.
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How retailers can stay profitable amidst economic uncertainty

Thu, 5th Jun 2025
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digital transformation
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cx
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martech
Retailers must harness data-driven agility and real-time inventory visibility to navigate U.S. tariffs and economic uncertainty while staying profitable.
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SYSPRO appoints Mathias Høyer as Chief Financial Officer

Wed, 4th Jun 2025
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partner programmes
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supply chain
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ipo
SYSPRO appoints Mathias Høyer as CFO to lead global finance during growth, leveraging his extensive experience in tech-focused financial strategy and transformation.
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Westcon-Comstor hits record USD $5.24 billion sales in FY25

Thu, 29th May 2025
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saas
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digital transformation
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partner programmes
Westcon-Comstor achieved record FY25 sales of USD $5.24 billion, driven by 19.3% growth in cybersecurity and a focus on software and recurring revenues.
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Pigment , Google Cloud partner to boost AI business planning

Wed, 28th May 2025
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data analytics
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martech
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partner programmes
Pigment has partnered with Google Cloud to enhance AI-driven business planning, aiding global firms in making faster, more informed strategic decisions.
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Keep them coming back: How to reduce SaaS churn rates

Wed, 28th May 2025
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saas
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crm
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digital transformation
The global SaaS market is set to reach USD $299 billion this year, driving fierce competition and making customer retention key to reducing churn rates.
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Boston Consulting & Pencil partner to boost AI in marketing

Thu, 22nd May 2025
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martech
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partner programmes
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cdp
Boston Consulting Group and Pencil launch global partnership to scale AI in marketing, enhancing efficiency, reducing costs, and boosting campaign performance.
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CEOs show rising optimism on tariffs as sector responses shift

Thu, 22nd May 2025
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partner programmes
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supply chain
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risk & compliance
Study reveals a surge in positive CEO sentiment on tariffs among US-listed firms, with 32% optimistic in May 2025, up from 9% in April.
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Market expansion & global reach drive billion-dollar software growth

Tue, 20th May 2025
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saas
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partner programmes
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globalisation
Bain & Co. reveals software firms hitting USD $1bn AR revenue grow by expanding markets, diversifying products, and boosting international sales.