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The creative arms race: How AI and UA funding is changing the landscape of gaming
Gaming

The creative arms race: How AI and UA funding is changing the landscape of gaming

AI and user acquisition funding are accelerating ad testing in gaming, making creative velocity key to success in today's competitive mobile market.

By Ridzki Syahputera • 6 min read • Fri, 5th Dec 2025
Brands boost BFCM revenue by 38% with creative ad expansion
Marketing Technologies

Brands boost BFCM revenue by 38% with creative ad expansion

Brands boosted Black Friday and Cyber Monday revenue by 38% year-on-year through varied creative ads, despite only a 13% rise in ad spend, analysis shows.

By Catherine Knowles • 2 min read • Fri, 5th Dec 2025
2026 Predictions: Marketing and ad trends across APAC
Marketing Technologies

2026 Predictions: Marketing and ad trends across APAC

In 2026, APAC's ad scene will focus on smarter multi-screen measurement, AI-driven campaign optimisation, and growing importance of Connected TV's home screen.

By Nexxen • 7 min read • Thu, 4th Dec 2025
Ocado Ads partners with Epsilon to boost retail media targeting
Marketing Technologies

Ocado Ads partners with Epsilon to boost retail media targeting

Ocado Ads partners with Epsilon to launch a retail media solution linking verified shopper data across TV, audio and online for better ad targeting.

By Sean Mitchell • 3 min read • Wed, 3rd Dec 2025
Topsort wins W23 funding to boost AI retail media for grocers
Marketing Technologies

Topsort wins W23 funding to boost AI retail media for grocers

Topsort secures investment from W23, backed by major grocers including Tesco, to expand its AI-driven retail media platform for global grocery retailers.

By Melvin Hipolito • 3 min read • Tue, 2nd Dec 2025
TripleLift expands Pause Ads to more streaming platforms
Marketing Technologies

TripleLift expands Pause Ads to more streaming platforms

TripleLift has expanded its Programmatic Pause Ads to Xumo and Plex widening CTV ad reach with interactive, non-interruptive formats.

By Jake MacAndrew • 3 min read • Sat, 22nd Nov 2025
AdUnion tops Australian growth lists for streaming media success
Data Analytics

AdUnion tops Australian growth lists for streaming media success

AdUnion, a Melbourne-based agency specialising in streaming media, has secured top spots on three major Australian growth lists in 2025.

By Sean Mitchell • 3 min read • Fri, 21st Nov 2025
JobStats by JobElephant brings real-time analytics to recruiters
Data Analytics

JobStats by JobElephant brings real-time analytics to recruiters

JobElephant launches JobStats, a dashboard offering real-time recruitment analytics to improve hiring efficiency and optimise advertising spend.

By Catherine Knowles • 2 min read • Fri, 21st Nov 2025
AI & mixed reality fuel GPU sales surge for ETB Technologies
Hyperscale

AI & mixed reality fuel GPU sales surge for ETB Technologies

ETB Technologies sees 33% rise in GPU sales revenue, driven by AI and mixed reality markets boosting demand across multiple industries.

By Melania Watson • 3 min read • Fri, 21st Nov 2025
The silent driver of China's mobile gaming growth
Gaming

The silent driver of China's mobile gaming growth

China's mobile gaming market earned US $32.7bn in 2024, with domestic ad agencies vital in funding developers' global expansion and scaling efforts.

By Damian Foo • 5 min read • Thu, 20th Nov 2025
Vistar Academy launches creative certification for DOOH sector
Marketing Technologies

Vistar Academy launches creative certification for DOOH sector

Vistar Media has launched a free certification, Accelerate, to boost creative skills for digital out-of-home advertising across the US, Canada, EMEA and APAC.

By Melania Watson • 2 min read • Thu, 20th Nov 2025

Stories from Other Regions

2026 trends: AI's impact on advertising strategy and execution
Data Analytics

2026 trends: AI's impact on advertising strategy and execution

Nexxen's AI suite nexAI will revolutionise 2026 advertising by enhancing planning, optimisation and real-time insights across TV and streaming platforms.

By Staff Writer • 4 min read • Thu, 4th Dec 2025
Retail media breakthrough in Australia: How Amperity, MixIn and Criteo cracked attribution
Marketing Technologies

Retail media breakthrough in Australia: How Amperity, MixIn and Criteo cracked attribution

MixIn, Amperity and Criteo have launched Australia's first closed-loop retail media attribution, linking in-store sales to digital ads in just five weeks.

By Amperity • 5 min read • Tue, 2nd Dec 2025
Instagram safety campaign blocked over Meta influence concerns
Marketing Technologies

Instagram safety campaign blocked over Meta influence concerns

An Instagram safety campaign has been blocked by advertisers over fears it might upset Meta, highlighting Big Tech's influence in advertising decisions.

By Sean Mitchell • 3 min read • Sat, 22nd Nov 2025
Cloudflare outage puts GBP £15 million UK ad spend at risk
Customer Experience

Cloudflare outage puts GBP £15 million UK ad spend at risk

A Cloudflare outage jeopardised GBP £15 million of UK ad spend as marketing campaigns ran unaware websites and checkouts were down for hours.

By Sean Mitchell • 3 min read • Fri, 21st Nov 2025
Meta ad testing mistakes costing eCommerce brands profit, expert warns
Marketing Technologies

Meta ad testing mistakes costing eCommerce brands profit, expert warns

Ecommerce brands lose profit on Meta ads due to outdated testing, warns expert, urging smarter focus beyond ROAS to improve campaign efficiency and scale.

By Melania Watson • 3 min read • Fri, 21st Nov 2025
How the UK is adapting to the government's AI plans on online learning platforms
EduTech

How the UK is adapting to the government's AI plans on online learning platforms

UK's e-learning platforms are embracing AI, with students keen to learn AI fundamentals and applications amid growing government focus on AI education.

By Adam Uzonyi • 4 min read • Thu, 20th Nov 2025