Advertising Technologies (Adtech) stories - Page 9

Vudoo has appointed Paul Blackburn as Chief Strategy Officer, bringing over 25 years of digital media expertise to enhance engagement and revenue growth.

Yahoo has named Josh Line as its new Chief Marketing Officer, set to enhance the brand's global strategy after his success at Paramount Global.

Blend AI, an Australian adtech firm, has launched its first US office in Austin, seeking to enhance its presence in the burgeoning ecommerce market.

LinkedIn has upgraded its Campaign Manager with new features like Media Planner and Ads Duplication, aimed at enhancing marketing efficiency and insights.

Taboola celebrates a decade-long advertising partnership with Microsoft, now expanding to include Outlook and Microsoft 365, enhancing advertisers' reach.

At the Adobe Summit, Coca-Cola's CEO James Quincey outlined a bold strategy of personalisation to adapt the brand for a changing market, citing innovation and AI as key.

Publicis Groupe and Adobe have expanded their partnership to integrate Adobe Firefly generative AI into Publicis' CoreAI platform, enhancing content production.

Redbrick has acquired Paved, a US newsletter advertising platform, enhancing its tech portfolio and marking its fourth major acquisition in recent years.

Former JWT APAC CEO John Gutteridge has unveiled Soffiah.ai, an AI-powered platform designed to aid small businesses in crafting effective marketing content.

Zitcha has appointed Jim Kane as Vice President of Sales - Global, aiming to enhance its retail media platform's global presence and revenue growth.

Taboola has unveiled Realize, a groundbreaking platform designed to elevate performance advertising beyond traditional native ad placements, leveraging its extensive data and AI.

Black Pearl Group has unveiled the beta launch of Bebop, an AI-driven sales intelligence platform, aimed at revolutionising SME sales strategies.

Research shows Facebook's grip on young Brits is waning, with 70% of those aged 18-24 reducing their use, favouring platforms like TikTok and Instagram.

Hologram Media Network has launched the first continuous holographic advertising network across 30 malls, featuring interactive experiences like Sonic the Hedgehog 3.

A recent report from Nest Commerce reveals a 38% boost in year-on-year conversion rates for ecommerce brands using full-funnel strategies, amidst a £100 million media spend.

Power Digital has unveiled fusepoint, a new consultancy aimed at providing mid-market brands with advanced marketing solutions and actionable insights.

Shirofune has integrated LinkedIn Ads into its platform, enabling efficient campaign management alongside major ad platforms like Google and Facebook.

Equativ has unveiled its revamped curation platform, Maestro, enhancing campaign management with new features for superior ad placement and brand safety.

A new report forecasts the global retail media market will soar to USD $179.5 billion by 2025, driven by AI and innovative advertising strategies.

T-Mobile has acquired Vistar Media for USD $600 million, aiming to innovate the digital-out-of-home advertising sector by merging technologies and insights.