Advertising Technologies (Adtech) stories - Page 10

Vudoo appoints Raj Chauhan as President for the Americas, leveraging his 20+ years in digital advertising to drive expansion in the American market.

Sydney ad-tech startup Tap launches AI-driven platform in the US, aiming to streamline the fragmented media buying process and reshape the ad industry.

Yahoo has teamed up with LiveRamp to introduce cookieless ad solutions globally, giving major publishers like News Corp and Seven West Media access to enhanced identity tools.

Nexxen appoints former Siprocal executive Gretchen Johnson as Chief People Officer, emphasising talent development and company culture.

Filament's B2B-focused agency offering includes content marketing, search engine optimisation, digital advertising and website services.

TechDay introduces new Ultimate Guides, providing comprehensive coverage on various topics across its sites. Brand features available.

The latest financial report from Google New Zealand Limited has revealed an increase in total comprehensive profit of over $NZD 7 million.

TechDay is phasing out advertising due to 48% of readers using ad blockers & low click-through rates. Native advertising is the answer.

TechDay's digital platform and niche audience targeting make it an unmatched media partner for events across Asia Pacific, says Publisher Sean Mitchell.

Online advertising is full of complicated jargon that sometimes need a bit of an explanation. Here's our guide to help those in need.

Twitter tests new ad format, inserting ads under tweet replies, offering more opportunities for businesses and more ad saturation for users.

Facebook is targeting small and medium businesses with its latest video offering which enables businesses to showcase their work.

Google reports a strong start to 2013 with revenues rising 31% to USD $13.97 billion, despite slightly missing Wall Street forecasts.