CMOtech US - Technology news for CMOs & marketing decision-makers

Latest news - Page 72

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How to work with TechDay: A guide for PR Agencies

Tue, 17th Dec 2024
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Preparing your releases in a particular way will not only make our lives easier, but improve the chances of your lead being picked among the masses.
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New study calls for a human-first approach in AI workplaces

Fri, 1st Nov 2024
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uc
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digital transformation
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data science
A new study by Unit4 advocates a human-first strategy for creating AI-driven workplaces, highlighting the need for cultural shifts and expert roles.
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Forrester predicts 25% drop in brand loyalty by 2025

Wed, 23rd Oct 2024
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genai
Forrester predicts a 25% decline in brand loyalty by 2025 due to rising prices, while loyalty programmes are set to rise amid consumer cost-cutting efforts.
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Kape Technologies appoints Ankit Khemka as new CMO

Thu, 8th Aug 2024
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data privacy
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pwc
Kape Technologies appoints Ankit Khemka as new CMO to bolster its senior leadership and enhance its commitment to privacy and security technology.
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Exclusive: SS&C Blue Prism's CMO discusses role of automation in business growth

Mon, 5th Aug 2024
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SS&C Blue Prism's CMO, Paul Taylor, reveals how automation and AI are driving business growth, efficiency, and innovation in an exclusive interview.
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18 year 'wild ride' for TechDay to global tech news powerhouse

Wed, 31st Jul 2024
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TechDay is celebrating 18 years of growth, transforming from a small magazine to what is now a global digital powerhouse.
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Campaign management software market to reach $10.2B by 2034

Tue, 23rd Jul 2024
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data analytics
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digital transformation
The global campaign management software market is set to soar to USD$4.8 billion by 2024 and may reach USD$10.2 billion by 2034, driven by AI and cloud innovations.
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Brightcove partners with FrightPix to launch niche streaming service

Mon, 17th Jun 2024
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ios
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apple
Brightcove partners with FrightPix to launch a free ad-supported streaming service focused on horror, thriller, and true crime content in the US.
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AI in media & entertainment market to reach USD $51.37 billion

Wed, 29th May 2024
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data analytics
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digital transformation
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digital entertainment
The artificial intelligence in media and entertainment market is set to rise from USD $10.24 billion in 2024 to USD $51.37 billion by 2034, driven by a 17.5% CAGR.
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Andrew Swinand appointed new CEO of Inspired Thinking Group

Tue, 14th May 2024
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content creation
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modernisation
Inspired Thinking Group (ITG) appoints Andrew Swinand as new Group CEO, aiming to expand its innovative content marketing solutions for global brands.
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Gender gap narrows in tech sectors across UK, EU & US

Tue, 5th Mar 2024
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software development
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organisational culture
The gender gap in tech sectors has seen a significant decrease over the past four years, according to a Financial Times report.
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Gypsy Rose Blanchard's Instagram fame bolsters influencer marketing potential

Fri, 2nd Feb 2024
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instagram
Following her release, convicted murderer Gypsy Rose Blanchard has gained a huge following on Instagram, with an impressive 9.8% engagement rate and an estimated media value of up to $3.5m.
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Gretchen Johnson joins Nexxen as new Chief People Officer

Thu, 1st Feb 2024
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martech
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hcm
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partner programmes
Nexxen appoints former Siprocal executive Gretchen Johnson as Chief People Officer, emphasising talent development and company culture.
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Study highlights consumer distrust due to dark design patterns

Fri, 15th Dec 2023
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gaming
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digital entertainment
Dovetail's study finds that 40% of users face financial loss due to 'dark design' tactics on eCommerce platforms.
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Reddit appoints Durgesh Kaushik as VP of International Growth

Tue, 5th Dec 2023
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workforce technology
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Durgesh Kaushik takes up a new role as VP of International Growth at Reddit, aiming to increase global user adoption. .
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TechDay celebrates 17 years of service

Thu, 27th Jul 2023
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In an amazing achievement, we celebrate our 17th birthday! From our humble beginnings so long ago, TechDay and the team have come quite a long way.
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Exclusive: Filament drives MDF efficiencies for vendors and channel partners

Fri, 24th Mar 2023
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martech
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b2b marketing
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content creation
Filament's B2B-focused agency offering includes content marketing, search engine optimisation, digital advertising and website services.
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What to understand about lead generation from 2023 onwards

Fri, 24th Feb 2023
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faq
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retail
Techday's extensive research shows that customers now only enquire with suppliers after thorough research, changing the marketing-to-sales conversion funnel.
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Visuals an eye-catcher for leaders when browsing B2B content

Thu, 26th Jan 2023
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b2b
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branding
Ah Um has released a new study showing that 65% of business leaders are drawn in by visuals when browsing B2B content.
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Introducing Ultimate Guides, TechDay's new editorial features

Fri, 23rd Sep 2022
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TechDay introduces new Ultimate Guides, providing comprehensive coverage on various topics across its sites. Brand features available.