CMOtech US - Technology news for CMOs & marketing decision-makers

Latest news - Page 71

Techday 232064b342770a50e99a

Applied Labs secures USD $4.2 million to boost AI solutions

Tue, 28th Jan 2025
#
data analytics
#
digital transformation
#
ai
Applied Labs has secured USD $4.2 million in funding to enhance AI solutions, aiming to improve business operations and customer support reliability.
Techday f d9742a43d5c0c475111f

Equativ updates Maestro platform for better ad management

Mon, 27th Jan 2025
#
martech
#
clean technologies
#
sustainability
Equativ has unveiled its revamped curation platform, Maestro, enhancing campaign management with new features for superior ad placement and brand safety.
Techday e044cb355ac61a35ec69

Top trends shaping retail media to reach USD $179.5bn

Mon, 27th Jan 2025
#
martech
#
ai
#
adtech
A new report forecasts the global retail media market will soar to USD $179.5 billion by 2025, driven by AI and innovative advertising strategies.
Techday f 61a84008902647a81128

Clay secures USD $40 million, valued at USD $1.25 billion

Fri, 24th Jan 2025
#
cx
#
martech
#
agentic ai
Clay has raised USD $40 million in Series B funding, boosting its valuation to USD $1.25 billion following impressive revenue growth and strategic acquisitions.
Samara halterman

Myriad360 appoints first Chief Marketing Officer, Halterman

Fri, 24th Jan 2025
#
uc
#
collaboration
#
cmo
Myriad360 has appointed Samara Halterman as its inaugural Chief Marketing Officer, enhancing its leadership team to drive growth and innovation.
Techday 2c0b9278cf372e22d9bb

Clapper hits milestone with 10 million monthly users

Fri, 24th Jan 2025
#
social media
#
users
#
ux
Clapper has crossed 10 million monthly active users, underscoring its rise as a preferred ad-free platform for creators and community engagement.
Techday 00b3d3da780f8529f710

Pipeshift secures USD $2.5m for AI efficiency boost

Fri, 24th Jan 2025
#
paas
#
iaas
#
genai
AI infrastructure startup Pipeshift has secured USD $2.5 million in seed funding for its innovative platform aimed at streamlining AI deployment efficiency.
Techday aa4dedf1b00f0191bde6

Kentico celebrates digital innovation with 2024 awards

Thu, 23rd Jan 2025
#
edutech
#
digital transformation
#
ecm
The Kentico Site of the Year 2024 Awards have celebrated 30 exceptional digital projects, demonstrating the platform's growing impact across various industries.
Techday f 945ead64341ebaa988fc

Offline coupons drive higher engagement over online ones

Thu, 23rd Jan 2025
#
marketing
#
fujifilm
#
online marketing
A study led by Japanese academics reveals that offline coupons significantly outperform online ones in driving consumer engagement and redemption rates.
Techday f78a341a3de43ea3e027

Global clickstream analytics market to reach USD $4.84bn

Thu, 23rd Jan 2025
#
uc
#
data analytics
#
digital transformation
The global clickstream analytics market is set to expand from USD $1.71 billion in 2025 to USD $4.84 billion by 2033, driven by rising eCommerce and smart analytics.
Techday f 870153b1e78ba1f56340

Global PWA market set to grow from USD $3.53bn to $21.44bn

Thu, 23rd Jan 2025
#
cx
#
martech
#
ai
The global progressive web app market is poised to surge dramatically, growing from USD $3.53 billion in 2024 to USD $21.44 billion by 2033.
Techday 759be92b99df3257efb9

PPDS extends partnership with Oracle Red Bull Racing team

Thu, 23rd Jan 2025
#
uc
#
digital signage
#
displays
PPDS and Oracle Red Bull Racing have announced a multi-year contract extension, continuing PPDS as the exclusive digital display supplier for the F1 team.
Techday f 0d815bf918444db28729

Fiverr supports diverse entrepreneurs in 2025 programme

Thu, 23rd Jan 2025
#
support
#
entrepreneur
#
smb
Fiverr has unveiled its largest cohort yet for The Future Collective, a business accelerator supporting 15 underrepresented entrepreneurs across the US.
Lale headshot

eToro appoints Lale Akoner as Global Market Analyst

Thu, 23rd Jan 2025
#
bbc
#
bloomberg
#
etfs
eToro has appointed Lale Akoner as its new Global Market Analyst, boosting its investment insights team with her ten years of industry experience.
Techday 413c78fd2e039d878b99

Adobe invests USD $5m in fund for diverse filmmakers

Thu, 23rd Jan 2025
#
martech
#
adobe
#
film production
Ahead of the 2025 Sundance Film Festival, Adobe unveils updates to its tools and pledges USD $5 million to support underrepresented filmmakers.
Techday f 155ed2c14c2aaf0968b1

Qualtrics & SAP partner to enhance employee experiences

Thu, 23rd Jan 2025
#
hcm
#
ai
#
productivity
Qualtrics has partnered with SAP to enhance employee experiences, integrating its XM platform with SAP SuccessFactors to boost engagement and productivity.
Techday f937c78beb280f42267e

Workers cautious about AI despite increased utilisation

Thu, 23rd Jan 2025
#
saas
#
ai
#
agentic ai
A new study reveals that while 58% of workers in the US and UK are using agentic AI, concerns over its quality and emotional intelligence remain high.
Techday f 9e7352ebfaef1987b2a3

T-Mobile acquires Vistar to revolutionise DOOH sector

Wed, 22nd Jan 2025
#
martech
#
customers
#
digital media
T-Mobile has acquired Vistar Media for USD $600 million, aiming to innovate the digital-out-of-home advertising sector by merging technologies and insights.
Sarah jarvis headshot latest

Bringing personalized loyalty strategies to life: From promise to reality

Wed, 22nd Jan 2025
#
data analytics
#
cx
#
martech
Forrester's latest report highlights effective strategies for brands to personalise loyalty programmes, showcasing success stories from retailers like Loblaw and Woolworths.
Techday 8b6c17c2be4db3c79792

YouTube tops list as most popular global side hustle

Fri, 27th Dec 2024
#
martech
#
commerce systems
#
youtube
A study by Printful reveals YouTube content creation as the world's top side hustle, with a 189% rise in global searches and UK earnings averaging GBP £4,192.