CMOtech US - Technology news for CMOs & marketing decision-makers

Latest news - Page 18

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Clay secures USD $40 million, valued at USD $1.25 billion
Fri, 24th Jan 2025
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cx
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martech
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agentic ai
Clay has raised USD $40 million in Series B funding, boosting its valuation to USD $1.25 billion following impressive revenue growth and strategic acquisitions.
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Clapper hits milestone with 10 million monthly users
Fri, 24th Jan 2025
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social media
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users
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ux
Clapper has crossed 10 million monthly active users, underscoring its rise as a preferred ad-free platform for creators and community engagement.
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Pipeshift secures USD $2.5m for AI efficiency boost
Fri, 24th Jan 2025
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paas
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iaas
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genai
AI infrastructure startup Pipeshift has secured USD $2.5 million in seed funding for its innovative platform aimed at streamlining AI deployment efficiency.
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Offline coupons drive higher engagement over online ones
Thu, 23rd Jan 2025
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digital marketing
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fujifilm
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online marketing
A study led by Japanese academics reveals that offline coupons significantly outperform online ones in driving consumer engagement and redemption rates.
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Kentico celebrates digital innovation with 2024 awards
Thu, 23rd Jan 2025
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edutech
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digital transformation
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ecm
The Kentico Site of the Year 2024 Awards have celebrated 30 exceptional digital projects, demonstrating the platform's growing impact across various industries.
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Global clickstream analytics market to reach USD $4.84bn
Thu, 23rd Jan 2025
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uc
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data analytics
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digital transformation
The global clickstream analytics market is set to expand from USD $1.71 billion in 2025 to USD $4.84 billion by 2033, driven by rising e-commerce and smart analytics.
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Global PWA market set to grow from USD $3.53bn to $21.44bn
Thu, 23rd Jan 2025
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cx
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martech
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ai
The global progressive web app market is poised to surge dramatically, growing from USD $3.53 billion in 2024 to USD $21.44 billion by 2033.
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PPDS extends partnership with Oracle Red Bull Racing team
Thu, 23rd Jan 2025
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digital signage
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displays & projectors
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collaboration
PPDS and Oracle Red Bull Racing have announced a multi-year contract extension, continuing PPDS as the exclusive digital display supplier for the F1 team.
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Fiverr supports diverse entrepreneurs in 2025 programme
Thu, 23rd Jan 2025
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support
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entrepreneur
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Fiverr has unveiled its largest cohort yet for The Future Collective, a business accelerator supporting 15 underrepresented entrepreneurs across the US.
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eToro appoints Lale Akoner as Global Market Analyst
Thu, 23rd Jan 2025
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bbc
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bloomberg
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etfs
eToro has appointed Lale Akoner as its new Global Market Analyst, boosting its investment insights team with her ten years of industry experience.
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Adobe invests USD $5m in fund for diverse filmmakers
Thu, 23rd Jan 2025
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martech
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adobe
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film production
Ahead of the 2025 Sundance Film Festival, Adobe unveils updates to its tools and pledges USD $5 million to support underrepresented filmmakers.
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Qualtrics & SAP partner to enhance employee experiences
Thu, 23rd Jan 2025
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hcm
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ai
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productivity
Qualtrics has partnered with SAP to enhance employee experiences, integrating its XM platform with SAP SuccessFactors to boost engagement and productivity.
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Workers cautious about AI despite increased utilisation
Thu, 23rd Jan 2025
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saas
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ai
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agentic ai
A new study reveals that while 58% of workers in the US and UK are using agentic AI, concerns over its quality and emotional intelligence remain high.
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T-Mobile acquires Vistar to revolutionise DOOH sector
Wed, 22nd Jan 2025
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martech
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customers
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digital media
T-Mobile has acquired Vistar Media for USD $600 million, aiming to innovate the digital-out-of-home advertising sector by merging technologies and insights.
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Bringing personalized loyalty strategies to life: From promise to reality
Wed, 22nd Jan 2025
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data analytics
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cx
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martech
Forrester's latest report highlights effective strategies for brands to personalise loyalty programmes, showcasing success stories from retailers like Loblaw and Woolworths.
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YouTube tops list as most popular global side hustle
Fri, 27th Dec 2024
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martech
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commerce systems
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youtube
A study by Printful reveals YouTube content creation as the world's top side hustle, with a 189% rise in global searches and UK earnings averaging GBP £4,192.
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New study calls for a human-first approach in AI workplaces
Fri, 1st Nov 2024
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digital transformation
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data science
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ai
A new study by Unit4 advocates a human-first strategy for creating AI-driven workplaces, highlighting the need for cultural shifts and expert roles.
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Forrester predicts 25% drop in brand loyalty by 2025
Wed, 23rd Oct 2024
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cx
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martech
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genai
Forrester predicts a 25% decline in brand loyalty by 2025 due to rising prices, while loyalty programmes are set to rise amid consumer cost-cutting efforts.
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Kape Technologies appoints Ankit Khemka as new CMO
Thu, 8th Aug 2024
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saas
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data privacy
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pwc
Kape Technologies appoints Ankit Khemka as new CMO to bolster its senior leadership and enhance its commitment to privacy and security technology.
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Exclusive: SS&C Blue Prism's CMO discusses role of automation in business growth
Mon, 5th Aug 2024
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robots
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ai
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healthtech
SS&C Blue Prism's CMO, Paul Taylor, reveals how automation and AI are driving business growth, efficiency, and innovation in an exclusive interview.