CMOtech US - Technology news for CMOs & marketing decision-makers

Workflow Automation stories - Page 8

Workflow automation refers to designing, streamlining, executing, and automating a series of tasks so that they can be easily spread among people and technologies to fit business needs.

It can involve and be a part of coding patterns, CRM, Artificial Intelligence, ERP software and a variety of other technological fields relating to enterprise digitisation.

Workflow Automation is essential in today's rapidly changing tech landscape. Its overall goal is to optimise and streamline processes to create better business outcomes.
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ACTO launches role-based AI SuperAgents for Life Sciences

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ACTO rolls out role-based AI SuperAgents for life sciences field teams, aiming to speed compliant access to approved content across sales and medical work.
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Q4 buys Virtua Research to add analyst consensus data

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Q4 acquires Virtua Research to bring analyst consensus data and AI-powered earnings workflows into its investor relations platform.
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NASCAR uses AI to speed race analysis & fan feedback

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NASCAR expands AI use to cut race analysis from hours to minutes, sharpen fan feedback reviews and guide decisions on competition quality.
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Splashtop launches unified IT platform for endpoints

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Splashtop unveils AI-assisted endpoint platform for IT teams, blending patching, remote support and security alerts in one console.
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Infobip launches AgentOS platform, targets agentic AI shift

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Infobip marks 20 years with AgentOS launch as it pushes into agentic AI, aiming to unify customer data and let AI agents act across channels.
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Qlik partners ServiceNow to embed analytics in workflows

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Qlik and ServiceNow team up to pipe governed analytics and metadata into workflows, aiming to sharpen AI agents' decisions across enterprise systems.
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Anthropic launches Claude for Word with tracked edits

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Anthropic brings Claude into Microsoft Word as a beta add-in, letting users edit tracked changes, check documents and draft in templates.
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Cloudflare expands Agent Cloud for AI software agents

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Cloudflare adds compute, storage and sandboxing tools to Agent Cloud as it races to become the infrastructure layer for AI software agents.
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5 key take aways for CIOs from Celonis' 2026 Process Optimisation Report

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CIOs warned AI will miss ROI without process intelligence as Celonis survey finds 85% of firms eyeing agentic enterprise status and 76% held back.
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Oracle adds Lucinity AI investigation tools for banks

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Oracle expands its financial crime platform with Lucinity's AI investigation tools, aiming to cut compliance workloads for banks and regulated firms.
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Exclusive: Celonis global banking head says AI rollout hinges on process intelligence

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Banks are slowing AI rollouts as they prioritise process visibility, with Celonis arguing execution depends on understanding how work flows today.
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Hyland appoints Lubor Ptacek as Product Marketing Chief

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Hyland names Lubor Ptacek Senior Vice President of Product Marketing as the software group sharpens its global AI product strategy.
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Celonis expands Oracle cloud tie-up for enterprise AI

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Celonis broadens Oracle cloud partnership to let enterprises run its process intelligence on OCI, linking AI tools with business workflows and modernisation.
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FintechOS launches AI platform for banks & insurers

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FintechOS rolls out FintechOS 8 preview, pairing governed AI with product workflows for lenders and insurers as it eyes launch later this quarter.
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Xero & Anthropic fuel AI battle in finance software

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Xero's Anthropic tie-up deepens finance software AI split as groups weigh integrated platforms against agent tools that work across multiple systems.
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Anthropic launches Claude Managed Agents in public beta

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Anthropic's public beta gives developers cloud-hosted AI agents with built-in execution, tracing and governance, as rivals race to simplify deployment.
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Cynomi launches AI agents for MSP cybersecurity work

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Cynomi adds AI Insights and co-worker Agents to its platform as it aims to automate MSP security workflows, reduce staff pressure and drive account growth.
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HI USA taps Cloudbeds to streamline hostel network

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Hostelling International USA turns to Cloudbeds to modernise operations across its largest US hostel network, aiming to cut admin and improve staff control.
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Sidetrade launches AI-native plan with three new products

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Sidetrade sets out a four-year push into AI-driven order-to-cash, with three new products due in 2026 and a shift towards usage-linked revenue.
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Apax backs MillTech in USD $60 million growth deal

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Apax Digital takes stake in London FX risk firm MillTech in USD $60 million deal as North American expansion gathers pace.