Market research stories - Page 2
Americas Procurement Congress: Procurement's agentic moment has arrived
Last month
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digital transformation
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rpa
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erp
Procurement leaders at Americas Procurement Congress say agentic AI is moving from pilot to payback, slashing sourcing cycles and reshaping value cases.
Smart glasses drive 44% growth in global XR shipments
Last month
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gaming
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wearables
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physical security
AI-first smart glasses propel a 44.4% surge in global XR shipments, as Meta keeps the lead while headset demand slides and Viture grows fast.
UK, US firms abandon AI plans amid skills shortage
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digital transformation
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rpa
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erp
Major UK and US professional services firms are shelving AI projects as skill shortages bite, exposing a gap between tech spend and staff readiness.
Bazaarvoice finds AI review use fuels shopper mistrust
Last month
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cx
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martech
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personalisation
Bazaarvoice finds nearly a quarter of shoppers use AI to write reviews, yet almost two thirds distrust AI-assisted feedback as inauthentic.
AliExpress raises UK Brand+ price guarantee to £40
Last month
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martech
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commerce systems
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smart home
AliExpress boosts its UK Brand+ price promise, lifting per-item refunds to GBP £40 and monthly claim caps to GBP £160 on select goods.
AI aids product discovery, but shoppers shun checkout
Last month
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data protection
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digital transformation
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cx
AI is reshaping how shoppers discover products online, but Criteo data shows few trust it to handle checkout or share sensitive details.
Generational divides shape how shoppers use green data
Last month
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martech
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commerce systems
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partner programmes
Millennials, Gen Z and Baby Boomers want very different green data, forcing brands to tailor sustainability messaging by age group.
Qualtrics launches synthetic panels & hub to speed research
Last month
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data analytics
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digital transformation
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cx
Qualtrics unveils AI-driven synthetic panels and Research Hub, promising research-grade insights in hours and cheaper than human panels.
Qualtrics names Act XM top APJ partner in debut awards
Last month
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digital transformation
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cx
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martech
Qualtrics crowns Act XM top Asia Pacific Japan partner as it launches inaugural global Partner of the Year Awards across five categories.
PC shipments to plunge in 2026 on memory shortages
Last month
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semiconductors
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supply chain
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windows
Global PC shipments are set to slump 12% in 2026 as memory shortages push component costs sharply higher and force up system prices.
AI productivity gains erased by document verification
Last month
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data protection
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document management
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devops
AI tools leave office workers no faster overall, as time spent double-checking documents cancels out most of the promised productivity gains.
IDC says global server revenue hits USD $444.1 billion
Last month
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network infrastructure
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semiconductors
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hyperscale
IDC says AI demand drives global server revenue to a record USD $444.1 billion, with hyperscalers and GPU-based systems leading the surge.
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AI ambition outpaces readiness for smaller businesses
Last month
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data protection
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manufacturing
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data analytics
SMBs are bullish on AI but a new ECI report finds poor data, scarce skills and unclear use cases are stalling real-world results.
Virtana launches system-wide observability for AI chaos
Last month
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virtualisation
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devops
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hybrid cloud
Virtana debuts system-wide AI observability as enterprises battle double-digit AI job failures and mounting hybrid, multi-cloud fragility.
Enterprises shun plug-and-play AI for tailored builds
Last month
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saas
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digital transformation
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partner programmes
Enterprises ditch plug-and-play AI as Cognizant research shows buyers now favour bespoke builds and services-led, long-term partnerships.
Teradata adds agentic, multimodal AI to vector store
Last month
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hybrid cloud
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ai security
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aiops
Teradata upgrades Enterprise Vector Store with multimodal AI and agents to unify unstructured search and workflow orchestration at scale.
Distributors emerge as digital force in cloud & AI
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data analytics
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digital transformation
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hyperscale
IT distributors are emerging as strategic cloud and AI power-brokers, driving subscription growth, hyperscaler ties and digital platforms.
International Women's Day - women, confidence, and the credit gap
Last month
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fintech
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cx
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martech
Ahead of International Women's Day, new research exposes how shattered confidence, bias and complexity fuel a stubborn credit gap for women.
Start training for a job that doesn't exist yet
Last month
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data analytics
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data science
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management
On International Women's Day, a data leader urges young women to train for unseen careers, valuing curiosity and pivots over rigid plans.
US small firms turn to AI tools to cut operating costs
Last month
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crm
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data analytics
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digital transformation
US small firms are leaning on AI to slash admin costs and free staff for higher-value work, avoiding deeper headcount cuts for now.