Market research stories

US SMBs hold firm on automated cybersecurity despite budget squeezes, as inflation forces tighter tech choices and wider AI enthusiasm cools.

Automotive microcontroller demand set to rise as software-led vehicles, electrification and advanced safety systems boost chip use.

ShareGate survey finds AI tools have surfaced sensitive data at 29% of firms, exposing a widening gap between confidence in governance and reality.

Half of US consumers now expect AI to help manage money, as Plaid says finance apps must offer more guidance, transparency and human oversight.

AI adoption among small business leaders is delivering measurable time savings, with Tech.co finding one in five save six to 10 hours a week.

UK firms race ahead with Microsoft Copilot, but ShareGate survey finds AI tools are exposing sensitive data and exposing governance gaps.

Cloud and AI boom to drive data centre investment as operators race to build power-hungry facilities and edge sites worldwide.

Study finds AI now shapes investment research for 78.3% of users, with strongest enthusiasm in the Middle East and Latin America.

World Cup audience in US led by casual viewers, Adlook study finds, with families, older women and big-screen watchers boosting reach.

Infobip marks 20 years with AgentOS launch as it pushes into agentic AI, aiming to unify customer data and let AI agents act across channels.

Chief executives' calls in Q1 2026 were dominated by AI, but references to Iran surged as boardrooms weighed war risks and supply chain exposure.

System1 adds AI-led reporting and predictive tools to Test Your Ad, aiming to speed up creative analysis while keeping consumer testing central.

Shoppers increasingly prefer human-led social posts over AI-generated material, with Gen Z driving brands towards micro-influencers and niche creators.

US small businesses turn to AI for data analysis, scheduling and stock control as most keep tech budgets steady or higher, survey finds.

Businesses warm to AI agents haggling over deals, but consumers remain wary of handing software full control of spending.

Cisco report finds firms are ramping up wireless budgets as AI, security pressures and staff shortages push networks into a strategic role.

Electric off-highway vehicles gain traction in construction, farming and mining as better batteries and digital tools challenge diesel's grip.

KPMG survey shows global leaders will keep AI investment high through recession fears, as governance and workforce change separate winners from the rest.

AskNicely unveils Ask NiceAI to help managers at multi-site service businesses turn scattered customer feedback into faster, data-backed action.

Law firms in US and Canada face rising admin drag as LEAP research finds AI and automation could unlock profitability through fewer manual tasks.