Generative Engine Optimisation (GEO) stories

Australian Centre for AI in Marketing unveils four-week search strategy course as AI summaries drive fewer clicks and reshape brand visibility.

Optimizely training programme sees 375 AI agents built in five days as waitlist tops 1,500 amid rising enterprise marketing demand.

Superdry & Co turns to Verde Digital for SEO and AI search support as the rebranded retailer targets broader fashion discovery worldwide.

GEO spending is surging, but marketers risk wasting money if they do not first fix inconsistent brand messaging and content foundations.

Bazaarvoice unveils patent-pending API to help brands and retailers surface verified reviews in AI-led shopping and search results.

Search is shifting from clicks to citations, and brands that still rely on old SEO alone risk losing visibility where B2B buyers now decide.

As AI reshapes search, B2B brands must fuse thought leadership, media clout and GEO to stay visible, trusted and cited in summaries.

Strong GEO technical foundations now decide if AI engines even see your brand, turning structured data into future B2B revenue.

Unedited AI content could soon tank your Google rankings; here are five warning signs your pages are hurting rather than helping.

Radisys and AccelerComm add NB-IoT to their 5G satellite stack, letting operators serve low-power IoT and broadband over shared spectrum.

Q4 adds AI-focused optimisation to investor relations sites, helping listed firms surface verified disclosures in answer engines like ChatGPT.

Multipole AI has launched AIMSOO, a free platform to help SMEs boost visibility in AI-driven search and chat interfaces.

Gartner predicts public LLMs will double PR budgets by 2027 as AI search reshapes discovery and employee chatbots replace intranets.

Clarity launches Surfacd, a tool tracking how B2B brands are portrayed across AI search and assistants such as ChatGPT and Perplexity.

Umbraco launches Compose, a GraphQL-first SaaS to standardise data flows across composable digital experience and eCommerce stacks.

AI agents will reshape brand discovery by 2026, Kantar predicts, as marketers race to optimise for algorithmic assistants and micro‑communities.

Generative AI platforms have boosted digital discovery and sales, with app downloads up 319% and AI referrals generating 1.1 billion visits in June 2025.

AI is transforming search, urging companies to optimise content for AI alongside SEO to capture growing referral traffic from generative AI tools like ChatGPT.

Conductor's new report reveals AI tools like ChatGPT are reshaping digital brand visibility, with AI-driven search now influencing discovery across key sectors.

Progress Software unveils Agentic RAG for Sitefinity, enabling AI-driven dynamic web content tailored to each visitor's context and intent.