CMOtech US - Technology news for CMOs & marketing decision-makers

Generative Engine Optimisation (GEO) stories - Page 2

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Progress unveils Agentic RAG for Sitefinity to drive AI-led content

Wed, 19th Nov 2025
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digital transformation
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martech
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llms
Progress Software launches Agentic RAG for Sitefinity, an AI-driven tool for real-time, personalised content delivery with compliance controls, now in early access.
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Progress Software unveils Sitefinity AI tool for tailored web content

Tue, 18th Nov 2025
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digital transformation
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martech
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personalisation
Progress Software launches Agentic RAG for Sitefinity, an AI tool enabling real-time, personalised web content tailored to user prompts and queries.
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Progress Software unveils Sitefinity Agentic RAG for dynamic AI content

Mon, 17th Nov 2025
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digital transformation
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ecm
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martech
Progress Software launches Agentic RAG for Sitefinity, an AI-powered CMS offering dynamic, personalised web content in real time for enterprises.
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Marketers struggle to prepare for AI-driven, click-less journeys

Thu, 13th Nov 2025
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cx
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martech
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partner programmes
Most marketers feel unprepared for AI-driven, click-less customer journeys despite 62% expecting them to be common within a year, reveals new research.
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Brandi AI launches programme to boost agency visibility in AI

Fri, 24th Oct 2025
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martech
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genai
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llms
Brandi AI launches a global programme helping agencies boost client brand visibility in AI-generated content through advanced analytics and GEO services.
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Adobe unveils LLM Optimizer to boost AI brand visibility

Wed, 15th Oct 2025
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martech
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erp
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genai
Adobe launches LLM Optimizer to help businesses boost brand visibility and track AI-driven traffic across chat services and browsers.
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Brandi AI unveils platform to boost brand presence in AI results

Wed, 8th Oct 2025
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martech
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marketing
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content creation
Brandi AI has launched a platform to help brands enhance visibility in AI-generated answers, reshaping digital marketing for the AI-driven buyer journey.
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Gen Z & Millennials turn to AI for shopping advice over search

Wed, 17th Sep 2025
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martech
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llms
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ai
A global survey reveals 33% of Gen Z and 26% of Millennials prefer AI platforms over search engines for shopping advice, signalling a shift in consumer habits.
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Sphere launches GEO platform to manage AI-driven online profiles

Tue, 16th Sep 2025
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martech
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llms
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ai
Sphere has launched a GEO platform enabling real-time control of personal and business AI profiles across major language models like GPT-5 and Gemini.
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Optimizely unveils CMS features to boost AI search visibility

Wed, 30th Jul 2025
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ecm
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martech
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genai
Optimizely launches new CMS features to boost AI search visibility, helping businesses adapt content for the rise of generative engine optimisation and AI-driven search.
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Fire on the Hill unveils GEO service to boost AI brand visibility

Tue, 29th Jul 2025
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digital transformation
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martech
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genai
Fire on the Hill launches GEO service to help brands shape and track their presence in AI-generated search results, boosting visibility and trust.
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Tracer unveils AI tool to shield brands from ChatGPT fraud

Thu, 3rd Jul 2025
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martech
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advanced persistent threat protection
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genai
Tracer AI launches Tracer Protect for ChatGPT, an AI tool to monitor and combat brand fraud and scams exploiting ChatGPT chatbot responses.