Generative Engine Optimisation (GEO) stories - Page 2

Australians spend 41 hours weekly online, with digital ad spend surging to USD $20.7 billion, driven by social media and influencer marketing growth.

Senior marketing leaders feel 76% empowered by AI, while only 43% of junior staff share this, reveals new global study on AI in communications.

Brandi AI launches a global programme helping agencies boost client brand visibility in AI-generated content through advanced analytics and GEO services.

Adobe launches LLM Optimizer to help businesses boost brand visibility and track AI-driven traffic across chat services and browsers.

Brandi AI has launched a platform to help brands enhance visibility in AI-generated answers, reshaping digital marketing for the AI-driven buyer journey.

A global survey reveals 33% of Gen Z and 26% of Millennials prefer AI platforms over search engines for shopping advice, signalling a shift in consumer habits.

Sphere has launched a GEO platform enabling real-time control of personal and business AI profiles across major language models like GPT-5 and Gemini.

Optimizely launches new CMS features to boost AI search visibility, helping businesses adapt content for the rise of generative engine optimisation and AI-driven search.

Fire on the Hill launches GEO service to help brands shape and track their presence in AI-generated search results, boosting visibility and trust.

As AI-powered language models replace traditional search, brands must master generative engine optimisation to stay visible and competitive in discovery.

Labelium acquires generative SEO firm reegen.ai and appoints its founder Ben Gibson as UK CEO to boost AI-driven marketing growth.

Tracer AI launches Tracer Protect for ChatGPT, an AI tool to monitor and combat brand fraud and scams exploiting ChatGPT chatbot responses.

Australian brands risk being crushed by global eCommerce giants as local e-tailers lag in digital maturity amid booming online sales in 2024.

At humAIn 2025, experts reveal AI is reshaping creativity, search, and work, urging brands to blend human insight with machine intelligence for success.

As AI revolutionises our lives, companies must prepare for its impact on crisis management, addressing risks and harnessing opportunities to protect their reputation.