CMOtech US - Technology news for CMOs & marketing decision-makers

Content Creation stories

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Canva & Klaviyo launch one-click email template link

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Canva and Klaviyo deepen their tie-up with a one-click route from design to campaign-ready email templates, cutting manual rebuilds for marketers.
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RØDE unveils Sonaura mic tech, wireless gear & software

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RØDE launches Sonaura MEMS mic tech, RØDELink II wireless system and podcast software in broad push across pro audio and creator tools.
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Sound Devices unveils Astral Mini Plus & software updates

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Sound Devices adds Astral Mini Plus wireless transmitter as it rolls out firmware, SoundBase integration and cloud upload updates for 8-Series recorders.
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Blackmagic adds Apple Watch control to iPhone camera app

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Blackmagic Design updates Blackmagic Camera for iOS with Apple Watch controls and ATEM integration, turning mounted iPhones into remote studio cameras.
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Vylit launches 18+ creator platform led by Ami Gan

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Former OnlyFans chief executive Ami Gan and Kailey Magder unveil Vylit, an invite-only 18+ social network blending discovery, subscriptions and AI tools.
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FlightHub launches football flight search & travel hub

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FlightHub unveils football match flight search and a new travel content hub as it targets fans planning trips around tournament host cities.
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The Real World launches expert-approved Campus certificate

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The Real World rolls out expert-approved Campus Graduation Certificate to prove practical skills, as employers question the value of AI training.
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Adobe unveils Firefly AI assistant to streamline creative workflows

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Adobe unveils Firefly AI Assistant to streamline multi-step creative workflows across Photoshop, Premiere and other apps, with public beta due soon.
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Adobe just rewrote the rules of graphic design

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Adobe unveils Firefly AI Assistant to automate multi-step creative work across Photoshop and Premiere, as design roles shift.
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Adobe launches Firefly AI Assistant for creative apps

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Adobe adds Firefly AI Assistant and new editing tools as it deepens its push into agentic creativity across Photoshop, Premiere and more.
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Springboards launches Flint AI model for marketers

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Springboards unveils Flint, a novelty-focused AI model for marketers, as it refreshes its platform with new self-serve plans and wider access.
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ACAM launches search course as zero-click AI rises

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Australian Centre for AI in Marketing unveils four-week search strategy course as AI summaries drive fewer clicks and reshape brand visibility.
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Nearly 18% of marketing emails miss inboxes, study finds

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APAC marketers urged to tighten email deliverability as Sinch Mailgun study says weaker inbox placement is draining returns despite heavier AI adoption.
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Hyland appoints Lubor Ptacek as Product Marketing Chief

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Hyland names Lubor Ptacek Senior Vice President of Product Marketing as the software group sharpens its global AI product strategy.
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G2A partners with epay on gaming gift cards marketplace

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G2A teams up with epay to broaden its marketplace with hundreds of gaming and entertainment gift cards as demand for prepaid digital spending grows.
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Shoppers turn against AI social content, survey finds

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Shoppers increasingly prefer human-led social posts over AI-generated material, with Gen Z driving brands towards micro-influencers and niche creators.
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PayPal brings payment links to Canva's 265 million

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PayPal brings payment links into Canva for 265 million users, letting creators, entrepreneurs and small firms sell from designs with QR codes and checkouts.
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Optimizely training sparks surge in marketing AI agents

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Optimizely training programme sees 375 AI agents built in five days as waitlist tops 1,500 amid rising enterprise marketing demand.
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Hands-on review: Apple AirPods Max 2 refined upgrade

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Apple's premium over-ear headphones gain stronger noise cancellation, USB-C lossless audio and new smart features, but keep the same familiar design.
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Levanta acquires Perch+ to expand Amazon marketplace

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Levanta buys Perch+ as it broadens creator and affiliate tools for Amazon sellers, adding hundreds of merchants and publishers to its platform.