CMOtech US - Technology news for CMOs & marketing decision-makers
United States

Content Creation Stories

American Stories

Content Creation stories

Global Stories

Content Creation stories

There is no such place as APAC
eCommerce

There is no such place as APAC

Influence in Southeast Asia now depends on local creator trust, as a single global brief can fail in one market and thrive in another.

By Wendy Wang • 5 min read • Yesterday
saas.group acquires 3D AI Studio in 27th acquisition
Software-as-a-Service

saas.group acquires 3D AI Studio in 27th acquisition

The deal gives saas.group a foothold in AI-native creative tools, adding a browser-based 3D platform used by 1.9 million creators worldwide.

By Regine Laguilles • 3 min read • Today
Adobe launches free tools for startups in new scheme
Generative AI

Adobe launches free tools for startups in new scheme

Eligible startups will get 12 months of free access to Adobe and Semrush tools as the software group courts founders with tight budgets.

By Mara Sugue • 3 min read • Today
Nvidia launches RTX Spark laptops with local AI push
Data centers

Nvidia launches RTX Spark laptops with local AI push

Premium Windows laptops with on-device AI now start at USD $2,399, as Nvidia extends its Blackwell RTX hardware into the consumer market.

By Mara Sugue • 4 min read • Last week
Cloudinary named Gartner Leader in digital asset management
Customer Experience

Cloudinary named Gartner Leader in digital asset management

The shift boosts Cloudinary's standing as brands race to automate image and video management across websites, apps and marketing channels.

By Sofiah Nichole Salivio • 4 min read • Last week
Google Cloud outlines SAVE method for generative media
Generative AI

Google Cloud outlines SAVE method for generative media

The framework aims to cut hallucinations and costly production rework by forcing teams to verify facts before any video or audio is generated.

By Mara Sugue • 3 min read • Last week
Oracle launches Media Fabric to join production & streaming
Generative AI

Oracle launches Media Fabric to join production & streaming

The new system could cut production time and costs for broadcasters and streamers while tying adverts more closely to viewer data.

By Sofiah Nichole Salivio • 4 min read • Last week
Meta survey finds most Asia-Pacific small firms use AI
Data Privacy

Meta survey finds most Asia-Pacific small firms use AI

The findings suggest many smaller firms are already using AI to lift productivity, but training costs and know-how remain major barriers.

By Karen Joy Bacudo • 4 min read • Last week
Apple unveils M6 MacBook Pro, iMac & new iPad mini
Artificial Intelligence

Apple unveils M6 MacBook Pro, iMac & new iPad mini

The latest hardware refresh brings faster AI and graphics performance to Apple's laptops, desktops and tablet, with new creator tools too.

By Sean Mitchell • 6 min read • Last week
Tonies launches Toniebox Lite in Australia & New Zealand
Content Creation

Tonies launches Toniebox Lite in Australia & New Zealand

The smaller, screen-free device gives families a cheaper entry point, with the Toniebox Lite My Story Set priced at AUD $149.95.

By Sean Mitchell • 3 min read • Last week
Nvidia unveils RTX Spark software push for AI & games
Gaming

Nvidia unveils RTX Spark software push for AI & games

Creative and coding apps will run locally on RTX Spark laptops as Nvidia and partners add AI tools, security and gaming support before launch.

By Sean Mitchell • 4 min read • Last week
Marketers fear AI visibility is eroding brand quality
Artificial Intelligence

Marketers fear AI visibility is eroding brand quality

More than 500 marketing leaders in the US and UK say AI search is pushing brands to trade authenticity and quality for citations.

By Sean Mitchell • 4 min read • Last week
Adobe signs AI fan deal with Alpine Formula One Team
Customer Experience

Adobe signs AI fan deal with Alpine Formula One Team

The partnership is set to reshape Alpine's digital outreach from 2027, as Adobe tools help target fans through AI search and personalised content.

By Mara Sugue • 4 min read • Last month
Blackmagic cuts DaVinci Resolve Studio price by 20%
Artificial Intelligence

Blackmagic cuts DaVinci Resolve Studio price by 20%

Users can now buy the paid video-editing suite for USD $236, as Blackmagic extends temporary discounts across its keyboards and colour panels.

By Joseph Gabriel Lagonsin • 3 min read • Last month

Stories from Other Regions

Content Creation stories

UK marketers say AI adds admin rather than easing it
Digital Transformation

UK marketers say AI adds admin rather than easing it

Many teams are seeing AI create extra admin rather than cutting it, with 59% of UK marketers reporting heavier workloads over three years.

By Sofiah Nichole Salivio • 2 min read • Last week
Global generative AI use hits 3.24 billion monthly
Digital Transformation

Global generative AI use hits 3.24 billion monthly

The shift is reshaping how people find information online, with web traffic down more than 10 per cent since ChatGPT launched and social use climbing.

By Mara Sugue • 5 min read • Last month
More than half of adults in Ireland would try influencing
Data Privacy

More than half of adults in Ireland would try influencing

A survey by Pure Telecom found 56% of adults in Ireland would consider influencing for income, while 82% already follow at least one creator.

By Sofiah Nichole Salivio • 4 min read • Last month