Content Creation stories

Adobe broadens Firefly Foundry with major Hollywood deals, pitching brand-safe generative AI tools for film, TV and immersive content.

Social media creators urged to treat content as a business as dashboard payouts ignore platform cuts, tax and rising running costs.

Logitech G tips 2026 as a turning point, with blockbusters, ageing gamers, creators and cosy live-service worlds reshaping how we play.

Cedar Lodge pupils power digital signage with TrilbyTV, turning school screens into a creative, inclusive communications hub.

UK health and beauty marketers plan to deepen AI use in 2026 while boosting hiring, creative budgets and influencer partnerships.

Skillsoft has appointed Bernard Barbour as Chief Technology and Product Officer to drive AI-led evolution of its Percipio skills platform.

Adobe folds new generative AI into Acrobat Studio, auto-making slide decks, chat-edited PDFs and podcast-style summaries from documents.

YouTube sets 2026 agenda with tougher child safety tools, bigger creator payouts and expanded AI across production and viewing.

PayPal-owned Honey is dropped by Rakuten’s ad network, cutting it off from 2,000 merchants amid claims of affiliate fraud and link theft.

Bengaluru-based Online Instruments acquires Arizona’s Level 3 Audiovisual, securing its first direct US base to bolster global AV delivery.

Adobe unveils expanded AI video tools for Premiere and After Effects and pledges USD $10m in new Film & TV Fund grants for creators.

THG Studios hires Adam Mandelstam and Rob Sanderson to lead a reshaped senior creative team as it pursues international growth.

Cloudflare acquires UK AI marketplace Human Native to give creators more control and pay for data used to train and run AI systems.

YAP Global appoints Otto Jacobsson as CEO, signalling expansion and a broader service mix as the crypto and digital assets sector matures.

Constant Contact buys GURU Conference, SubjectLine.com and Certified GURU to deepen its email marketing tools, training and community reach.

Cloudflare snaps up Human Native in bid to reshape how AI models pay for online content, promising new tools for pricing and discovery.

AI hiring slowdown pushes employers to scrutinise online reputation, raising the bar for trust and squeezing early‑career candidates.

Salesforce rolls out upgraded Slackbot, turning the chat app into an AI-powered workplace agent for Business+ and Enterprise+ users.

Salesforce debuts a revamped AI Slackbot as a personal work agent, tying Slack into its Agentforce 360 automation and data platform.

Hyland has been named IDC’s 2025 Customer Experience Award winner for content and experience management, topping global satisfaction scores.