CMOtech US - Technology news for CMOs & marketing decision-makers

Business strategy stories - Page 3

Ah headshot

Adtech's next competitive advantage isn't AI - It's people

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Adtech's next edge won't come from smarter AI, but from cultures that empower diverse people, especially women, to lead and innovate.
Ashleigh

How intentional AI adoption is reshaping marketing and sales in tech

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digital transformation
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cx
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Deliberate AI adoption is transforming tech marketing and sales, with women leaders driving cultural shifts that unlock new performance gains.
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All you need is intention: Creating purpose in product management

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digital transformation
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ai
As AI reshapes work, product managers must lead with human intention, turning clear purpose into products that truly serve people.
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AI-first firms face slower cyber recovery & higher costs

Fri, 27th Feb 2026
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data protection
AI-first firms take months longer to recover from cyber attacks and face sharply higher breach and scraping costs, Fastly research warns.
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xReality hits profit as Operator XR drives global push

Thu, 26th Feb 2026
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saas
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partner programmes
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erp
xReality swings to operational profit as Operator XR powers record half-year, with revenue up 41% to AUD $10.4 million and EBITDA surging 190%.
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Linux report shows open source giving fivefold returns

Thu, 26th Feb 2026
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virtualisation
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devops
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digital transformation
Linux Foundation research finds active open source contributors gain up to a fivefold ROI, while passive users rack up hidden technical debt.
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Ataccama named Leader in 2026 Gartner data quality MQ

Fri, 20th Feb 2026
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data analytics
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digital transformation
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it automation
Ataccama named a Leader in Gartner's 2026 Magic Quadrant for augmented data quality, topping the Completeness of Vision axis.
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Zoho marks 30th year with 1m customers, 150m users

Fri, 20th Feb 2026
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saas
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crm
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digital transformation
Zoho marks 30 years in business as it surpasses 1m paying customers and 150m users worldwide, with revenue up 20% in 2025.
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Keltbray launches AI & data academy with Multiverse

Thu, 19th Feb 2026
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devops
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data analytics
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digital transformation
Keltbray has launched an AI and data academy with Multiverse to upskill staff, boost productivity and support growth in regulated sectors.
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Fleet electrification shifts from compliance to costs

Tue, 17th Feb 2026
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cartech
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partner programmes
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supply chain
Fleet electrification is shifting from green compliance to cost-cutting strategy, EO Charging survey finds, despite policy and energy uncertainty.
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Knowledge governance seen as key to AI adoption gap

Thu, 12th Feb 2026
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document management
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digital transformation
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ecm
New research finds 85% of firms trial AI but only 17% use it daily, with weak knowledge governance blamed for stalled adoption.
Geoff

Marketers: Get ready to AI-proof your careers

Wed, 11th Feb 2026
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devops
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cx
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martech
As AI reshapes marketing, leaders say careers will depend less on tactics and more on systems thinking, judgement and commercial clarity.
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Aerospike embeds default data masking in Database 8

Wed, 11th Feb 2026
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data protection
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application security
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partner programmes
Aerospike Database 8 now embeds default dynamic data masking, tightening PII protection while easing compliance and operational overhead.
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CFOs boost tech, sales & AI as headcount growth slows

Wed, 11th Feb 2026
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manufacturing
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digital transformation
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hcm
CFOs are funnelling 2026 budgets into tech, AI and sales, while easing back on hiring, HR spending and rapid pay growth.
Dan gamble

AI has raised the stakes: Why strategic communications remains human-led in 2026

Sat, 7th Feb 2026
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digital transformation
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partner programmes
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risk & compliance
AI is reshaping PR, but leaders warn the winners in 2026 will be those who keep strategic communications firmly human-led.
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Avanade names Chris Howarth CEO as Caserta joins Microsoft

Wed, 4th Feb 2026
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data analytics
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digital transformation
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partner programmes
Avanade has appointed Chris Howarth as CEO, succeeding Rodrigo Caserta, who departs after 11 years to lead SME and channel for Microsoft.
Craig flower

Zendesk names Craig Flower COO to drive AI first shift

Wed, 4th Feb 2026
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saas
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uc
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digital transformation
Zendesk promotes Craig Flower to chief operating officer, tasking him with accelerating its AI-first customer service and operations strategy.
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AI to transform qualitative research into measurable data

Mon, 2nd Feb 2026
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data analytics
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cx
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martech
Mercury Analytics says AI will turn open-ended feedback into measurable insight by 2026, reshaping how organisations use qualitative data.
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LG hits record 2025 sales as tariffs & EV slowdown bite

Fri, 30th Jan 2026
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datacentre infrastructure
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hyperscale
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smart home
LG posts record 2025 revenue of AUD 88.6 trillion but operating profit slips on U.S. tariffs, EV slowdown and one-off restructuring costs.
Nancy smith

Analytic Partners named Forrester Wave Leader for 2026

Fri, 30th Jan 2026
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cx
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martech
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partner programmes
Analytic Partners named a Leader in Forrester's 2026 marketing measurement Wave after topping current offering and scoring highly on strategy.