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Atoms AI launches Google Ads Agent for small firms
Software-as-a-Service

Atoms AI launches Google Ads Agent for small firms

Small firms and solo founders now get guided Google Ads setup and optimisation, easing a marketing hurdle for businesses with limited staff.

By Sean Mitchell • 3 min read • Thu, 30th Apr 2026
Bedrock deploys bidder on Index Cloud in programmatic first
Marketing Technologies

Bedrock deploys bidder on Index Cloud in programmatic first

A first-of-its-kind setup could widen access to ad inventory as Bedrock runs its bidder inside Index Exchange’s cloud infrastructure.

By Kaleah Salmon • 4 min read • Wed, 29th Apr 2026
Rakuten & impact.com form affiliate marketing alliance
Customer Experience

Rakuten & impact.com form affiliate marketing alliance

Advertisers could gain clearer sales tracking as the pair combine partner data, services and payments into one performance marketing model.

By Mark Tarre • 4 min read • Wed, 29th Apr 2026
IAS launches Total TV for connected TV transparency
Marketing Technologies

IAS launches Total TV for connected TV transparency

Advertisers will get a clearer view of where streaming ads appear, as IAS ties together content and quality data across major CTV platforms.

By Sofiah Nichole Salivio • 4 min read • Tue, 28th Apr 2026
New Zealand seeks public input on ad regulation rules
Data Protection

New Zealand seeks public input on ad regulation rules

The review could force brands, influencers and retailers to rethink how ads are labelled, priced and disclosed across digital channels.

By Karen Joy Bacudo • 4 min read • Tue, 28th Apr 2026
Teads & LG Ad Solutions expand CTV pact across APAC
Unified Communications

Teads & LG Ad Solutions expand CTV pact across APAC

Advertisers gain broader access to LG Smart TV home-screen inventory as the partners add Italy, Greece and Cyprus and widen APAC coverage.

By Catherine Knowles • 4 min read • Mon, 27th Apr 2026
AI referrals convert nearly three times better than search
Marketing Technologies

AI referrals convert nearly three times better than search

Brands may need to rethink search spending as AI-driven visits from ChatGPT and similar tools convert almost three times better than Google traffic.

By Joseph Gabriel Lagonsin • 3 min read • Mon, 27th Apr 2026
Neosframe lands Entain as client before beta finish
Marketing Technologies

Neosframe lands Entain as client before beta finish

The Brisbane startup has secured early validation and a reference customer, boosting its fundraising case before the software has finished beta.

By Sofiah Nichole Salivio • 3 min read • Mon, 27th Apr 2026
DoubleVerify wins TikTok video viewability accreditation
Marketing Technologies

DoubleVerify wins TikTok video viewability accreditation

The accreditation gives advertisers independent reporting on TikTok video ads, covering viewability and invalid traffic for Australian campaigns.

By Sofiah Nichole Salivio • 3 min read • Mon, 27th Apr 2026
Taboola launches Realise+ with agentic AI for advertisers
Marketing Technologies

Taboola launches Realise+ with agentic AI for advertisers

Advertisers could shift more performance budgets to the open web as Taboola adds real-time budget allocation and AI campaign tools.

By Joseph Gabriel Lagonsin • 5 min read • Sat, 25th Apr 2026
impact.com deepens YouTube tie-up for creator marketing
Marketing Technologies

impact.com deepens YouTube tie-up for creator marketing

Marketers in Southeast Asia gain a clearer way to track creator campaign returns as YouTube data replaces estimated metrics and fragmented workflows.

By Sofiah Nichole Salivio • 4 min read • Fri, 24th Apr 2026
Digital Envoy launches LocID Graph to update identity graphs
Customer Relationship Management

Digital Envoy launches LocID Graph to update identity graphs

Advertisers risk losing household-level accuracy as changing IP addresses disrupt targeting, frequency controls and attribution during campaigns.

By Shannon Williams • 3 min read • Thu, 23rd Apr 2026
MiQ says marketing funnel no longer matches consumers
Customer Experience

MiQ says marketing funnel no longer matches consumers

Consumers now switch between screens and shopping modes so quickly that MiQ says advertisers are misreading how purchases really happen.

By Shannon Williams • 4 min read • Thu, 23rd Apr 2026

Stories from Other Regions

Advertising Technologies (Adtech) stories

Amazon ad revenue surges 62% in Australia, says Pattern
Marketing Technologies

Amazon ad revenue surges 62% in Australia, says Pattern

Amazon's ad business is now outpacing major rivals in Australia, as Pattern estimates annual revenue reached USD $392 million in 2025.

By Sean Mitchell • 4 min read • Thu, 30th Apr 2026
Influencer marketing shifts from add-on to core strategy
Customer Relationship Management

Influencer marketing shifts from add-on to core strategy

Brands risk losing ground as influencer activity is now being tied to sales, traffic and customer growth across UK and Europe.

By Mark Tarre • 3 min read • Tue, 28th Apr 2026
Why last-mile compliance is putting ad campaigns at risk
Marketing Technologies

Why last-mile compliance is putting ad campaigns at risk

Campaigns can be delayed or pulled from air if rights or regulatory checks are missed at the final delivery stage, costing brands money.

By Noreen Connolly • 5 min read • Mon, 27th Apr 2026
CoinGecko adds market intelligence tools & partner platform
Software-as-a-Service

CoinGecko adds market intelligence tools & partner platform

Investors will get AI summaries, portfolio tracking and sharable charts as the crypto data site broadens beyond price feeds.

By Karen Joy Bacudo • 3 min read • Thu, 23rd Apr 2026