Advertising Technologies (Adtech) stories - Page 2
Adclear partners NinjaTrader on AI compliance checks
This month
#
saas
#
crypto
#
fintech
NinjaTrader turns to Adclear's AI to speed compliance checks on marketing across the US and Europe as financial promotion rules tighten.
Siu says AI agents & blockchain will reshape internet
Last month
#
devops
#
digital transformation
#
crypto
Animoca Brands' Yat Siu argues autonomous AI agents will become the internet's main actors, with blockchain supplying payments, identity and trust.
Mediaocean appoints Guy Kuperman as Chief Strategy Officer
Last month
#
data analytics
#
martech
#
rpa
Mediaocean taps Innovid veteran Guy Kuperman to drive strategy, partnerships and AI-led integration across its ad tech portfolio.
Mercurius Media Capital backs LifeSafe with USD $1.5m
Last month
#
martech
#
risk & compliance
#
clean technologies
Mercurius Media Capital fires first shot in safety tech with USD $1.5 million deal to boost LifeSafe's US consumer push.
Cybercrooks abuse Keitaro tracker for AI scam campaigns
Last month
#
malware
#
phishing
#
martech
Cybercriminals exploit Keitaro ad tracker to cloak AI trading scams and malware, tying some 15,500 malicious domains into a hidden network.
Keitaro ad tracker tied to more than 15,000 scam domains
Last month
#
malware
#
phishing
#
martech
Keitaro ad tracker abused in 15,500 scam and malware domains, as fraudsters cloak AI-themed investment lures from security watchdogs.
SeenThis & Vudoo team up to power shoppable video ads
Last month
#
cx
#
martech
#
e-commerce
SeenThis and Vudoo join forces to deliver shoppable video ads on the open web, linking viewer attention directly to on-screen purchases.
Pacvue adds Reddit Ads to unify retail media planning
Last month
#
cx
#
martech
#
commerce systems
Pacvue to plug Reddit Ads into its commerce system, uniting community insights with retail media planning in one performance workflow.
Multiply raises USD $9.5m for self-learning B2B ads
Last month
#
crm
#
devops
#
martech
San Francisco startup Multiply raises USD $9.5m to power self-learning B2B ad campaigns across Google Search, LinkedIn and emerging AI formats.
Pattern appoints David Jennison to lead European growth
Last month
#
data analytics
#
cx
#
martech
Pattern appoints ex-Amazon eCommerce Specialist David Jennison as Europe MD to spearhead marketplace-driven growth and AI-powered expansion.
Spreetail unveils BEx real-time brand performance hub
Last month
#
data analytics
#
cx
#
martech
Spreetail launches BEx, a real-time performance hub giving brand partners live insight across marketplaces, ads, fulfilment and finance.
Seedtag unveils Liz Agent AI to speed media planning
Last month
#
martech
#
genai
#
llms
Seedtag launches Liz Agent, an AI media planning assistant that turns chat-style briefs into end-to-end contextual campaigns in minutes.
Perion debuts Outmax AI agent to optimise TikTok ads
Last month
#
martech
#
ai
#
marketing
Perion launches Outmax AI agent for TikTok, promising brands up to 25% better ad performance via its cross-channel optimisation engine.
Syndigo buys Taggstar to boost real-time retail messaging
Last month
#
devops
#
digital transformation
#
cx
Syndigo has snapped up Taggstar, folding its real-time social proof messaging into a wider product data cloud for retailers and brands.
Bitdefender unmasks global Meta investment scam ads
Last month
#
phishing
#
martech
#
physical security
Bitdefender exposes 26,000 Meta ads in 25 countries pushing fake investment schemes, impersonating banks, media and public figures.
Meta removes nearly 6m scam ads after DSA reports
Last month
#
martech
#
facebook
#
instagram
Meta took down nearly 6m scam ads in 2025 after alerts from Lithuanian watchdog Debunk.org under the EU's Digital Services Act system.
Vudoo & PubMatic launch shoppable programmatic ads
Last month
#
cx
#
martech
#
data privacy
Vudoo partners with PubMatic to bring shoppable, commerce-enabled ads to its programmatic marketplace via a single deal ID integration.
LiveRamp unveils AI agents for data-driven marketing
Last month
#
data protection
#
data analytics
#
martech
LiveRamp launches partner-built AI agents in its platform, automating audience planning, cross-media measurement and privacy-safe optimisation.
Criteo becomes first adtech partner for ChatGPT ads
Last month
#
cx
#
martech
#
personalisation
Criteo joins OpenAI's ChatGPT ad pilot as first adtech partner, testing conversational commerce ads across ChatGPT Free and Go in the US.
Designing for the real buyer: Why women drive the commerce + creator economy
Last month
#
cx
#
martech
#
commerce systems
Women drive USD $31.8 trillion in global spending, yet eCommerce and creator systems still under-serve how they discover and decide to buy.