Adobe Summit stories - Page 2
Adobe Summit Day 2: Cook skewers AI Hype, serves up truth
Thu, 20th Mar 2025
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martech
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ai
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future tech
At the Adobe Summit, Marriott's Hillary Cook challenged the AI hype, emphasising practical implementation and readiness over mere technological excitement.
Adobe Summit 2025: AI-powered upgrades steal the show in Vegas
Wed, 19th Mar 2025
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martech
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ai
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orchestration
At Adobe Summit 2025 in Las Vegas, AI-powered innovations took centre stage, showcasing tools that promise to transform creativity and marketing.
Adobe Summit: Coca-Cola's James Quincey on personalising a changing world
Wed, 19th Mar 2025
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digital transformation
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cx
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martech
At the Adobe Summit, Coca-Cola's CEO James Quincey outlined a bold strategy of personalisation to adapt the brand for a changing market, citing innovation and AI as key.
Adobe AI: Sensei and Firefly empower the many, challenge the few
Wed, 19th Mar 2025
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martech
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genai
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ai
As Adobe Summit unfolds in Las Vegas, anticipation grows around the potential of its AI tools, Sensei and Firefly, which could reshape creative industries.
Adobe launches AI-driven updates for personalised CXO
Wed, 19th Mar 2025
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hyperscale
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martech
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supply chain
Adobe has unveiled AI-driven innovations within its Experience Platform, aiming to transform Customer Experience Orchestration and enhance personalisation at scale.
How Adobe and ServiceNow aim to advance customer experience management
Wed, 27th Mar 2019
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crm
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cx
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martech
Adobe and ServiceNow partner to create a comprehensive view of customer data & improve customer experiences.