Adobe Summit stories

Google Cloud turns Gemini Enterprise into a single control point for developers and staff as it adds governance, no-code building and partner agents.

Code and Theory and Adobe launch AI tool for financial services, using synthetic personas to guide creative decisions before campaigns reach approval.

Adobe's Summit Sneaks session spotlights seven experimental AI tools aimed at speeding up personalisation, testing and campaign production.

Adobe unveils CX Enterprise to knit together AI agents, cloud partners and governed marketing workflows across large enterprise tech stacks.

Adobe names 2026 award winners as Costa Crociere, TSB Bank, the NFL and Lenovo are honoured for data-led customer engagement.

Adobe's Sneaks programme puts early-stage ideas on stage, with Principal Evangelist Eric Matisoff saying the live format can help concepts evolve into products.

Adobe expands Experience Manager with AI visibility tools as businesses race to control brand truth across chat services and AI-driven shopping.

Adobe widens AI alliances with Amazon, Google, Microsoft, OpenAI and agencies to embed agent workflows across customer experience tools.

Adobe unveils CX Enterprise to let brands run AI-powered customer journeys across partner platforms, with new agents, governance and orchestration tools.

Adobe expands GenStudio with Brand Intelligence, giving marketing teams AI tools to bind brand rules, approvals and campaign workflows together.

Adobe launches CX Enterprise Coworker to connect fragmented marketing systems and let AI agents carry out customer experience tasks with human oversight.

Mirantis ties NVIDIA Run:ai into k0rdent AI to automate GPU stack setup, cutting AI platform deployment from days to minutes for enterprises.

SnapLogic unveils AI gateway and trusted identity tools as it broadens governance, connectivity and orchestration for enterprise agents.

Adobe unveils Firefly AI Assistant to automate multi-step creative work across Photoshop and Premiere, as design roles shift.

Adobe unveils Firefly AI Assistant to streamline multi-step creative workflows across Photoshop, Premiere and other apps, with public beta due soon.

Adobe adds Firefly AI Assistant and new editing tools as it deepens its push into agentic creativity across Photoshop, Premiere and more.

Teciem appoints fintech veteran Didier Bouillard as independent chair, tasking him with steering governance and growth under private equity.

Teciem debuts in London as an independent treasury software group, backed by Apax and serving more than 340 financial institutions.

Code & Theory has launched its Enterprise Experience Transformation practice to enhance business content supply chains through AI integration, led by Cory Haldeman.

Katrina Troughton, Adobe ANZ MD, champions AI as a transformative marketing tool at the Adobe Summit, emphasising creativity and efficiency over fear.