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Attentive launches AI Grow to boost email sign-ups
Customer Relationship Management

Attentive launches AI Grow to boost email sign-ups

Retailers may lift sign-ups from existing traffic after beta tests showed a median 25% increase in email and SMS subscriptions.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 21st Aug 2026

Global Stories

A/B testing stories

Braze launches AI tool to test billion customer mixes
Marketing Technologies

Braze launches AI tool to test billion customer mixes

The new software aims to help marketing teams automate customer outreach and campaign checks, reducing reliance on technical staff or manual testing.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Braze launches AI tools & deepens AWS collaboration
Software-as-a-Service

Braze launches AI tools & deepens AWS collaboration

Marketers will gain more automated personalisation and compliance checks as the software maker deepens its ties with AWS.

By Joseph Gabriel Lagonsin • 5 min read • Last month
Komodor launches agentic operations platform for SRE
Software-as-a-Service

Komodor launches agentic operations platform for SRE

Rising production incidents and AI governance gaps are driving demand for Komodor's platform, which lets teams run and control agents at scale.

By Joseph Gabriel Lagonsin • 4 min read • Last month
YouTube adds AI tools for creators, viewers & safety
Generative AI

YouTube adds AI tools for creators, viewers & safety

Viewers could soon get mood-based feeds, while creators gain editing, testing and identity-protection tools as competition intensifies.

By Sofiah Nichole Salivio • 4 min read • Last month
Google uses eBPF schedulers to boost RPC performance
Data centers

Google uses eBPF schedulers to boost RPC performance

A custom eBPF scheduler has lifted queries per second by about 5% on some RPC stacks, while reducing kernel change risk for production tests.

By Sofiah Nichole Salivio • 3 min read • Last month
Google adds six AI analytics functions to BigQuery
Data Analytics

Google adds six AI analytics functions to BigQuery

The update lets analysts probe metric swings, causal effects and trends inside BigQuery without exporting data to other tools.

By Sean Mitchell • 4 min read • Last month
Secure.com warns AI security tools can falter in production
Security Operations Centres

Secure.com warns AI security tools can falter in production

Live testing may show AI security tools missing threats or flooding analysts with false alerts, Secure.com says.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Webflow launches Source platform for marketing teams
Software-as-a-Service

Webflow launches Source platform for marketing teams

The limited preview aims to help marketers use AI on live sites without adopting developer workflows, while keeping brand controls in place.

By Joseph Gabriel Lagonsin • 4 min read • Last month
LoopMe brand lift joins Trade Desk measurement marketplace
Marketing Technologies

LoopMe brand lift joins Trade Desk measurement marketplace

Advertisers can now run brand lift studies inside The Trade Desk as the integration widens access across 35 markets and cuts minimum impression levels.

By Sofiah Nichole Salivio • 3 min read • Last month
Auxia launches Agent Studio for AI marketing workflows
Software-as-a-Service

Auxia launches Agent Studio for AI marketing workflows

Marketers could cut manual campaign work as Auxia links AI agents to existing tools, after surpassing 200 billion personalisation decisions.

By Mark Tarre • 3 min read • Thu, 27th Aug 2026
Ramp launches Router.com to route AI model traffic
Software-as-a-Service

Ramp launches Router.com to route AI model traffic

Developers can now compare AI models on cost and latency through a single interface as Ramp opens its internal routing tool to outside users.

By Karen Joy Bacudo • 4 min read • Fri, 21st Aug 2026
Max Factory doubles customers with Vonage messaging
Unified Communications

Max Factory doubles customers with Vonage messaging

Printed flyers lost ground as the retailer reached more shoppers and cut campaign errors after switching to targeted messaging across WhatsApp, RCS and SMS.

By Sofiah Nichole Salivio • 3 min read • Thu, 20th Aug 2026

Stories from Other Regions

A/B testing stories

UK consumers trust AI marketing less, Optimizely finds
Digital Transformation

UK consumers trust AI marketing less, Optimizely finds

Trust is eroding as 62% of UK consumers say AI-made marketing content feels less credible, according to a new Optimizely survey.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Swiggy adopts Snowflake to speed up data workflows
Software-as-a-Service

Swiggy adopts Snowflake to speed up data workflows

Swiggy's data teams can now run heavy queries far faster as the platform brings marketing, operations and finance onto one governed view.

By Sofiah Nichole Salivio • 3 min read • Last month
JD Sports sees multi-million-pound loyalty sales lift
Customer Relationship Management

JD Sports sees multi-million-pound loyalty sales lift

A trial of tailored offers found relevance drove spend more than bigger discounts, pointing to a multi-million-pound sales opportunity at JD Sports.

By Sofiah Nichole Salivio • 4 min read • Last month
Solum Oceania launches Newton E-Paper retail posters
Digital Signage

Solum Oceania launches Newton E-Paper retail posters

Retailers could turn static poster sites into sellable ad space as Solum Oceania rolls out battery-powered Newton E-Paper displays.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 20th Aug 2026