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A/B testing stories

Code and Theory launches AI creative tool with Adobe
DevOps

Code and Theory launches AI creative tool with Adobe

Financial services marketers can now test creative against synthetic AI personas before approval, reducing costly changes after campaigns go live.

By Catherine Knowles • 3 min read • Thu, 23rd Apr 2026
Google Cloud unveils Gemini agent platform & new TPUs
DevOps

Google Cloud unveils Gemini agent platform & new TPUs

Demand for AI agents is driving Google Cloud to broaden its stack with new security tools and eighth-generation Tensor Processing Units.

By Sean Mitchell • 4 min read • Thu, 23rd Apr 2026
Adobe unveils seven AI marketing workflow prototypes
DevOps

Adobe unveils seven AI marketing workflow prototypes

The prototypes aim to cut weeks of manual campaign work by automating content, testing and personalisation across Adobe's marketing tools.

By Sean Mitchell • 4 min read • Thu, 23rd Apr 2026
Blackpepper deploys Fastly WAF to protect eCommerce
Firewalls

Blackpepper deploys Fastly WAF to protect eCommerce

Checkout attacks and traffic spikes are being absorbed automatically, helping Blackpepper keep retail sites online and revenue flowing.

By Mark Tarre • 4 min read • Mon, 13th Apr 2026
Optimizely training sparks surge in marketing AI agents
DevOps

Optimizely training sparks surge in marketing AI agents

Growing demand for hands-on AI training has pushed Optimizely’s waitlist past 1,500 as marketers turn agents into daily workflow tools.

By Sean Mitchell • 4 min read • Thu, 9th Apr 2026
Datadog launches Experiments to track product impact
DevOps

Datadog launches Experiments to track product impact

Product teams can now measure A/B tests against revenue and usage data in one place, as Datadog widens into experimentation.

By Mark Tarre • 4 min read • Tue, 7th Apr 2026
Constructor debuts AI agent for eCommerce merchandising
DevOps

Constructor debuts AI agent for eCommerce merchandising

Constructor unveils Merchant Intelligence Agent, an AI copilot to explain, optimise and automate eCommerce search and merchandising decisions.

By Sofiah Nichole Salivio • 4 min read • Tue, 24th Mar 2026
Multiply raises USD $9.5m for self-learning B2B ads
Customer Relationship Management

Multiply raises USD $9.5m for self-learning B2B ads

San Francisco startup Multiply raises USD $9.5m to power self-learning B2B ad campaigns across Google Search, LinkedIn and emerging AI formats.

By Sofiah Nichole Salivio • 4 min read • Thu, 19th Mar 2026
Contentful expands ANZ operations with new local arm
Software-as-a-Service

Contentful expands ANZ operations with new local arm

Contentful opens an Australian arm and expands ANZ hiring, backing rising enterprise demand for composable digital experience tools.

By Joseph Gabriel Lagonsin • 3 min read • Tue, 17th Mar 2026
Auxia hits 100bn AI decisions as enterprises scale up
Software-as-a-Service

Auxia hits 100bn AI decisions as enterprises scale up

Auxia passes 100bn AI 'revenue decisions' as enterprises shift from genAI trials to agent-based systems that drive measurable top-line gains.

By Mark Tarre • 4 min read • Thu, 12th Mar 2026
Algolia powers AI search overhaul for Club Med website
DevOps

Algolia powers AI search overhaul for Club Med website

Algolia's AI now powers Club Med's global site search, promising faster trip discovery, smarter filters and higher direct online bookings.

By Catherine Knowles • 4 min read • Wed, 11th Mar 2026
Syndigo buys Taggstar to boost real-time retail messaging
DevOps

Syndigo buys Taggstar to boost real-time retail messaging

Syndigo has snapped up Taggstar, folding its real-time social proof messaging into a wider product data cloud for retailers and brands.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 11th Mar 2026

Stories from Other Regions

A/B testing stories

Braze launches AI tools for marketers & European hosting
Customer Relationship Management

Braze launches AI tools for marketers & European hosting

Marketers can now automate campaigns and keep customer data in Europe as Braze rolls out AI agents, creative tools and regional hosting.

By Shannon Williams • 5 min read • Thu, 23rd Apr 2026
Webtrends Optimize appoints Samantha Bessant as Customer Success Director
Software-as-a-Service

Webtrends Optimize appoints Samantha Bessant as Customer Success Director

Customer delivery will be central as the British software firm scales its client operations after a 41% rise in new accounts last year.

By Mark Tarre • 3 min read • Mon, 13th Apr 2026
Frasers AI assistant lifts online sales conversion by 25%
DevOps

Frasers AI assistant lifts online sales conversion by 25%

Early tests suggest conversational search is helping shoppers buy more quickly, with the new tool lifting online sales conversion by up to 25%.

By Sofiah Nichole Salivio • 3 min read • Sat, 11th Apr 2026
Australian retailers use AI to boost profits, report finds
DevOps

Australian retailers use AI to boost profits, report finds

A new report warns that poorly targeted AI is adding work rather than profit for many online merchants, despite some sharp gains.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 8th Apr 2026
Inlight launches martech practice with Anthony Fontana
DevOps

Inlight launches martech practice with Anthony Fontana

Inlight has launched a Martech, Data & Analytics practice led by former Wesfarmers OneDigital executive Anthony Fontana in a senior hire.

By Catherine Knowles • 4 min read • Wed, 25th Mar 2026