True Media names Alison Clark to lead account team

True Media has appointed Alison Clark as Senior Vice President, Head of Account Management, as the independent media agency adds senior leadership in Minneapolis.

Clark will work from True Media's Minneapolis office. She reports to Chris Actis, President of True Media.

True Media said Clark will lead its account management team. The agency also said she will focus on strengthening client partnerships.

Actis announced the appointment and positioned it as a leadership hire for the account management function.

"We're thrilled to welcome Alison to True Media," said Chris Actis, President, True Media. "Her proven track record of building strong client relationships and delivering exceptional results, combined with her strategic vision for account leadership, makes her the ideal person to guide our account management team into the future. Alison's client-first approach and deep understanding of how media drives business outcomes align perfectly with our mission to help brands rise above the noise."

Agency background

True Media operates as part of True Independent Holdings. The group sits within Meet The People, an international network of agencies backed by Innovatus Capital Partners.

True Media said it was founded in 2005. The company describes itself as an independent media agency working with brands across North America.

True Independent Holdings lists a portfolio that includes True Media, True Media Canada, Swell Media, Coegi, Coegi Canada and RADaR. The group works across areas that include strategy, media, data, analytics, digital, social and content development, according to the company.

Career history

Clark brings more than 25 years of agency experience, True Media said. Her sector experience includes retail, quick-service restaurants, gaming, MedTech, and hardlines.

Before joining True Media, Clark worked at Marcus Thomas as Chief Client and Growth Officer. She led client services and business development, according to True Media.

Clark previously held senior roles at CBX and Colle McVoy. True Media said she served at CBX as Vice President, Group Director, Head of Client Services and at Colle McVoy as Lead Group Account Director.

True Media also listed earlier roles at JWT, Deutsch LA and Leo Burnett.

Across her career, Clark has worked with brands that include JCPenney, Target, Old Navy, Festival Foods, Invisalign, McDonald's, KFC, Nintendo, PlayStation, and Stanley Black and Decker, the agency said.

Clark said she would join True Media's team at a time when agencies and marketers continue to face rapid change across media and customer engagement.

"I'm excited to join the talented team at True," said Alison Clark, Senior Vice President, Head of Account Management, True Media. "I've found a wickedly smart group of media professionals who are reimagining the media landscape. I'm excited to see what we can grow together."

Client roster

True Media said it works with clients including Bobcat, StorageMart, and Central Bank. The agency also positioned the hire as part of its approach to client service and account leadership.

Meet The People describes itself as a group of unified but independent agencies spanning marketing services. The organisation includes services across creative and design, activation and measurement, according to its description.

True Independent Holdings said its structure allows agencies in its portfolio to operate independently while collaborating when required. The group said its agencies work together across media services, data analytics and consumer behaviour.

Clark will take up responsibility for account management leadership from the Minneapolis office as True Media continues to expand senior oversight across its client teams.