HCLTech signs DP World Tour digital experience deal
HCLTech has been appointed Official Digital Experience Partner of the DP World Tour.
The agreement also includes a multi-year marketing partnership focused on Europe.
Under the deal, HCLTech will lead an overhaul of the tour's digital presence, centred on the DP World Tour website and mobile app. The project is intended to reshape how audiences find, follow and engage with the sport across devices and markets.
The redesigned digital ecosystem will target not only fans but also players, coaches, media organisations and commercial partners. It is expected to provide access to live content, storytelling, analytics and personalised user journeys.
The partnership gives HCLTech a broader role than a conventional technology supplier. Alongside the digital work, it will become an Official Marketing Partner and have a presence at five DP World Tour tournaments each season through hospitality, on-site activations and digital activity.
The arrangement links a technology services group with one of Europe's best-known sporting properties at a time when sports bodies are trying to deepen direct relationships with audiences. For tours and leagues, websites and apps have become central to attracting fans who expect live updates, video, data and tailored content in one place.
The DP World Tour has a wide international audience. The men's circuit, part of the European Tour group, describes itself as golf's global tour and says its players represent 46 nationalities.
Its current schedule includes 42 tournaments in 25 countries, divided into five Global Swings, the Back 9 and the DP World Tour Play-Offs. Those events culminate in the Race to Dubai, the season-long competition that ends at the DP World Tour Championship in Dubai.
Digital push
Sports organisations have invested more heavily in digital platforms as viewing habits fragment and fans increasingly follow competitions through mobile devices, clips, statistics and social channels as much as through traditional broadcasts. That has increased demand for systems that can handle live information, varied content formats and different user needs at the same time.
For the DP World Tour, the project is designed to support remote audiences as well as people attending tournaments in person. The new setup will also serve internal and business users, including media and partners.
HCLTech said the work would cover digital experience platforms across web and mobile. The company, which reported consolidated revenue of USD $14.7 billion for the 12 months to March 2026, employs more than 227,000 people across 60 countries.
It has also expanded its involvement in sports partnerships, with existing agreements that include MetLife Stadium in the United States, where it is Official Digital Transformation Partner, and Cricket Australia, where it is Official Digital Technology Partner.
Marketing element
The commercial side of the agreement gives HCLTech brand exposure in a market where golf has long served as a networking platform for corporate hospitality and business relationships. The tour's commercial leadership presented that as part of the partnership's appeal.
Jill Kouri, Chief Marketing Officer at HCLTech, said: "We're excited to partner with the DP World Tour - as both a client and a core marketing activation partner. On the client side, we're excited to be involved in a digital transformation program that will make it easier for fans to discover, analyze and share the moments that matter. From a partnership perspective, the collaboration further amplifies HCLTech's global brand presence, expanding our reach to diverse international audiences, primarily in Europe."
The DP World Tour said it selected HCLTech to support a broader shift in its digital strategy as expectations rise for always-available access to scores, content and insight.
Michael Cole, Chief Technology Officer at the DP World Tour, said: "The DP World Tour has a truly global fan base, which demands a world-class digital ecosystem to engage fans seamlessly, week after week. As we continue to elevate our digital ambition, we selected HCLTech for its deep engineering heritage, proven expertise in building large-scale, always-on digital platforms, and its ability to translate technology into meaningful fan experiences."
The tour also described the agreement as a commercial partnership built around access to an international audience.
Max Hamilton, Executive Commercial Director at the DP World Tour, said: "Golf is traditionally the 'sport of business,' and the Tour's global platform provides a targeted and flexible platform for HCLTech to showcase their innovation at scale and connect with audiences worldwide."