MassPay adds Cash App to its direct payout network

MassPay has added Cash App to its direct payout network, letting clients send near-real-time payments to Cash App accounts in the United States.

The addition expands MassPay's existing payout options through the same application programming interface and contract its clients already use.

Platforms on the network can now send funds to gig workers, creators, affiliates, contractors, marketplace sellers and customers through Cash App. The service is available to all MassPay clients in the US, and recipients can choose Cash App as a payout method.

The integration is aimed at businesses whose users want access to earnings without waiting for a standard bank transfer to clear. Faster access to funds has become more important in sectors such as gaming, marketplaces and app-based work.

Cash App had more than 59 million monthly transacting active users in the US, according to Block's second-quarter shareholder letter cited by MassPay. That gives the payout provider access to one of the country's largest user bases for consumer financial apps.

Payout options

Cash App now joins local bank rails, cards, mobile wallets, stablecoins and other real-time payout methods offered through MassPay's network in 180 countries. MassPay focuses on payout services for clients in iGaming and sports betting, gig and marketplace businesses, creator and affiliate networks, freelance and contractor payments, rewards and incentives, and insurance and claims disbursements.

Clients do not need to do additional integration work to add Cash App as a payment destination. Existing Cash App users also do not need to open a new account or download another app to receive funds.

For recipients, the main feature is speed. Funds sent to Cash App can arrive in real time for a fee and be available in the user's Cash App balance immediately.

MassPay also handles know-your-customer checks, sanctions screening and reporting for clients using the network. That is intended to let businesses add payout methods without building separate compliance processes for each one.

Ran Grushkowsky, Chief Executive Officer of MassPay, said clients across its markets had been asking for faster payments into accounts recipients already use.

"Demand for payouts is the clearest signal we hear from clients across every industry we serve," said Ran Grushkowsky, Chief Executive Officer of MassPay.

"Whether it's a gaming operator settling winnings, a marketplace paying sellers, or a gig platform paying a driver at the end of a shift, the ask is the same: get the money there now, into the account the recipient actually uses. Cash App is exactly that account for tens of millions of Americans, and we're proud to make it available to our clients on day one with zero additional integration work," Grushkowsky said.

Competitive pressure

The move reflects broader pressure on payout providers and digital platforms to offer alternatives to automated clearing house transfers, which can take days to settle. In sectors built around flexible work, creator income and fast-moving marketplace transactions, payment timing can affect whether users stay on a platform.

Companies that manage payouts for third parties have increasingly expanded the range of methods available, including instant card transfers, mobile wallets and digital asset rails. By adding a widely used consumer app, MassPay is seeking to make its network more relevant to workers and sellers who prefer to keep money in the financial services apps they use regularly.

That matters particularly in categories such as gig work and creator payments, where recipients may value convenience as much as price. A payment option that avoids bank details, extra registration steps, or delayed settlement can influence user behaviour on the platform where they make payments.

MassPay presented the Cash App addition as a way for clients to use a single technical connection while expanding the destinations available to users. For businesses operating across several payout types, that approach can reduce the need to manage separate vendor relationships.

Grushkowsky said the goal was to remove friction for both the paying platform and the person receiving money.

"The best payout experience is the one the recipient never has to think about," Grushkowsky said.

"Our integration with Cash App removes a real point of friction for our clients' users. For the clients themselves, it's simply a new option in the same dashboard they already use," he said.