Bizcap rebrands US arm & launches new capital product

NewCo Capital Group has rebranded its US business as Bizcap US, bringing the American operation under the wider Bizcap brand.

The rebrand coincides with the launch of a new Line of Capital product in the US for brokers and independent sales organisations seeking a revolving working capital option for clients.

The US business has operated since 2019 and will retain the same leadership and team following the name change. Integration with the global brand also gives US partners access to a Partner Portal and broader internal systems.

Bizcap operates across Australia, the UK, New Zealand, Singapore, Europe, Canada and the US. It says it has funded more than 100,000 businesses globally and provided USD $5 billion in financing since its inception.

Albert Gahfi, Chief Executive Officer of Bizcap US, said the rebrand is intended to align the US arm with the group's international operations while preserving its existing market approach.

"Since 2019, we've built our business around one core principle: helping brokers and ISOs deliver fast, flexible funding solutions to their clients," said Albert Gahfi, Chief Executive Officer of Bizcap US.

"This is far more than a new name and logo. Bringing our US business under the Bizcap brand unites our global operations under a single vision, led by myself and Global Co-CEO Zalman Blachman. It gives our partners access to enhanced technology, a broader product suite and the backing of a truly global business, while preserving the speed, responsiveness and relationships they've always valued."

New product

The new Line of Capital product offers eligible businesses a revolving facility of up to USD $2 million. Customers can draw funds when needed rather than taking a fixed-term loan in a single instalment, with charges applying only to the amount used.

The product has already been used in other markets where Bizcap operates. Average utilisation of an approved facility reaches 200% of its approved capacity over its lifetime through redraws and renewals, according to the company.

"On average, customers draw 200% of their approved facility over its lifetime through redraws and renewals, demonstrating the ongoing value it delivers beyond a one-off funding solution. Globally, we're on track to fund between $2 billion and $2.5 billion this year, with more than 60% of that volume attributed to LOC. It's a product that's proven its value globally," Gahfi said.

Broker focus

The announcement places particular emphasis on brokers and ISOs, which remain a key distribution channel for the US operation. The rebrand is meant to signal a longer-term commitment to that market while extending access to the group's processes and experience.

Bizcap also says its underwriting model is designed for small businesses that may struggle to obtain finance from traditional lenders. In the US, it is positioning the new revolving product as a flexible option for working capital needs.

Bruce Gurvitsch, Chief Revenue Officer of Bizcap US, said the latest changes reflect a model that has worked in several regions.

"The challenges facing small businesses are remarkably similar, regardless of where they operate," said Bruce Gurvitsch, Chief Revenue Officer of Bizcap US.

"The transition to Bizcap US and the launch of LOC reflect the strength of a model that has been proven across multiple markets. Our partners now have the backing of a global organisation with deep experience helping businesses access funding when they need it most."

Bizcap says its application process does not involve hard credit inquiries and that its approach has produced higher approval rates than some traditional finance routes. Through the rebrand and product launch, it seeks to tie its US broker network more closely to its broader international business.