The Ultimate Guide to Partner Programmes

2026 · American Edition

Explore the dynamic landscape of Partner Programmes in the technology sector, where collaborations between vendors and service providers are pivotal. These programmes are designed to equip partners with tools, resources, training, and incentives to jointly drive growth, innovation, and customer success across diverse IT domains including cloud services, cybersecurity, data management, and digital transformation.

By engaging with the latest stories, readers can gain insights into how partner ecosystems evolve to meet emerging challenges and opportunities. From new initiatives aimed at enhancing partner profitability to programmes fostering talent development and technical expertise, these narratives showcase how strategic partnerships are shaping the future of technology delivery and creating mutual value in a rapidly changing market.

American Partner Programmes news
Analyst Insights
Rubrik launches Google Cloud tools for AI governance
Gartner · Partner Programmes · Storage
3 days ago
Gigamon eyes AI-led surge in network observability
IDC · Partner Programmes · Virtualisation
Last week
Rafay & Argentum AI strike software orchestration deal
Gartner · Partner Programmes · Virtualisation
This month
Arctic Wolf wins Gartner Customers' Choice for MDR
Gartner Peer Insights · Partner Programmes · Cloud Security
This month
Everest names Sapiens Decision a Luminary in AI report
Everest Group · Partner Programmes · Digital Transformation
This month
Expert columns
Turning security into a story: How managed service providers use reporting to drive retention and revenue
By Scott Jenkins of SonicWall
Yesterday
How MH Enterprise turns trust into cybersecurity success
By Gaëlle Perrin of SonicWall
4 days ago
How Atomgate uses education and partnership to drive successful SonicWall upgrades
By Gaëlle Perrin of SonicWall
Last week
Why Legal Services demand is about to grow, not shrink
By Jamie Ng of Ashurst
Last week
The biggest shift in M&A: Strategic and cultural fit first (then financial)
By Matt Reck of Fortra
This month
Pivoting marketing strategy in the face of a recession
By Azadeh Williams of AZK Media
This month
Why the next phase of AI adoption will be determined less by models and more by data foundations
By Will LaForest of Confluent
This month
How Apograph uses proactive firewall upgrades to protect clients and control costs
By Gaëlle Perrin of SonicWall
This month
The evolving role of the CSO: From technical guardian to business strategist
By Bill O’Connell of Commvault
Last month
How cybersecurity partner programs are evolving in 2026
By Allison Clarke of SonicWall
Last month
How Sourcepass turns firewall upgrades into a competitive edge
By Gaëlle Perrin of SonicWall
Last month
AI agents vs AI automations: how to get the mix right in your future marketing strategy
By Pipin Firmansyah of Manning & Co
Last month
Consistent security, less overhead: Help your customers do more with SonicWall NSM
By Suriti Singh of SonicWall
Last month
Trust as a measurable asset for CMOs in the age of AI
By Geoff Main of Passionberry Marketing
Last month
Upgrade advantage: Future-proofing for partners, MSPs and MSSPs
By Sarah Choi and Mahpara Banday of SonicWall
Last month
Interviews
Exclusive: Google sees success with niche AI playbooks
Discussing Cloud Services
3 days ago
Scale By Avec says strategic hiring is the key in the age of AI
Discussing Collaboration
Last month
Milestone turns video data into AI-driven intelligence
Discussing Software-as-a-Service
Last month
Composable, process‑aware AI key to enterprise ROI
Discussing Digital Transformation
Wed, 25th Feb 2026
Exclusive: Edifier outlines next phase of global audio strategy
Discussing Headphones
Tue, 10th Feb 2026
Recent news
Google Cloud expands AI deal with Thinking Machines Lab
About Storage
Today
LendingClub to rebrand as Happen Bank in summer 2026
About Fintech
Today
Adyen adds loyalty software in €750m Talon.One deal
About Software-as-a-Service
Yesterday
GE Vernova lifts guidance as orders & profit surge
About Hyperscale
Yesterday
Commvault brings cloud resilience tools to Google Cloud
About Cloud Services
Yesterday
ClickHouse deepens Google Cloud tie-up with four updates
About Software-as-a-Service
Yesterday
ServiceNow & Google Cloud widen AI agent partnership
About IT service management
Yesterday
IP Fabric launches MCP server for network operations
About Firewalls
Yesterday
KnowBe4 picks Flywire for global payments overhaul
About Productivity
Yesterday
Sage launches HCM platform for mid-market businesses
About Capital Management
Yesterday
Tredence launches agentic AI suite with Google Cloud
About IT Industry
2 days ago
NetApp deepens Google Cloud tie-up with Gemini rollout
About Storage
2 days ago
Thrive launches Abacode compliance services after deal
About Cloud Services
2 days ago
Cognizant launches Gemini Enterprise practice with Google
About Cloud Services
2 days ago
RWS survey finds most leaders distrust AI cultural nuance
About Digital Transformation
2 days ago
Job moves
Coro promotes Benjamin Morrell to security strategy role
Move at Anomali
Yesterday
Scality appoints Greg DiFraia to lead AI alliances
Move at Scality
Yesterday
Claroty appoints John Ryan to lead global partner push
Move at Illumio
2 days ago
Claroty names John Ryan to lead global partner ecosystem
Move at Illumio
3 days ago
Cogna appoints former Amazon AI leader Sam Ng as CTO
Move at Microsoft
3 days ago
Newo appoints Jason Luo as Chief Executive Officer
Move at Mastercard
4 days ago
Alchelyst names three senior leaders after Lyra merger
Move at Alchelyst
Last week
iManage appoints Ryan Begin & David Zember to partner roles
Move at Salesforce
Last week
Portnox names Jonathan Skinner as Chief Marketing Officer
Move at Symantec
Last week
Backblaze names Anuj Kumar as chief revenue officer
Move at VMware
Last week
Top players
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