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HI USA taps Cloudbeds to streamline hostel network
Digital Transformation

HI USA taps Cloudbeds to streamline hostel network

The nonprofit expects the cloud-based system to cut admin for staff across the country’s largest hostel network and improve guest service.

By Mark Tarre • 4 min read • Sat, 11th Apr 2026
World Cup ad spend at risk from campaign data flaws
Gaming

World Cup ad spend at risk from campaign data flaws

Poor campaign naming could leave advertisers blind on performance, with as much as USD $3.9 billion in World Cup ad spend at risk.

By Sofiah Nichole Salivio • 3 min read • Fri, 10th Apr 2026
Atlassian adds AI visuals & partner agents to Confluence
Software-as-a-Service

Atlassian adds AI visuals & partner agents to Confluence

Users can now turn Confluence pages into visuals, prototypes and presentations as Atlassian opens AI links to third-party tools.

By Sean Mitchell • 4 min read • Fri, 10th Apr 2026
AI skincare searches surge as consumers seek guidance
Marketing Technologies

AI skincare searches surge as consumers seek guidance

Search demand is surging as shoppers use AI tools to cut through crowded skincare choices, though experts warn they cannot diagnose serious conditions.

By Kaleah Salmon • 5 min read • Fri, 10th Apr 2026
System1 adds AI-led tools to Test Your Ad platform
Data Analytics

System1 adds AI-led tools to Test Your Ad platform

Marketers can now get faster readouts from Test Your Ad as System1 layers AI summaries and predictive scoring onto its consumer-based testing.

By Catherine Knowles • 3 min read • Fri, 10th Apr 2026
Minor Hotels unveils global AI platform with Google
Unified Communications

Minor Hotels unveils global AI platform with Google

The hotel group expects the new system to unify guest data and privacy controls across 640 properties, with full rollout due in 2026.

By Mark Tarre • 5 min read • Fri, 10th Apr 2026
Atlassian adds AI Remix & partner agents to Confluence
Data Analytics

Atlassian adds AI Remix & partner agents to Confluence

The new tools let teams turn Confluence pages into charts, prototypes and presentations without manual copying, cutting friction for users.

By Catherine Knowles • 3 min read • Fri, 10th Apr 2026
Shoppers turn against AI social content, survey finds
Customer Experience

Shoppers turn against AI social content, survey finds

Growing distrust of AI-made posts is pushing brands towards human-led social campaigns as younger shoppers increasingly favour authenticity online.

By Catherine Knowles • 4 min read • Fri, 10th Apr 2026
LoopMe launches Chartboost Direct for app publishers
Gaming

LoopMe launches Chartboost Direct for app publishers

As web traffic falls, the new system aims to help app publishers tap brand budgets directly without changing their ad tech stack.

By Catherine Knowles • 4 min read • Fri, 10th Apr 2026
Opia expands promotion cover as brands seek budget certainty
Risk & Compliance

Opia expands promotion cover as brands seek budget certainty

Brands facing volatile participation can now cap promotion risk as Opia extends cover to protect budgets when redemptions run above forecast.

By Catherine Knowles • 3 min read • Fri, 10th Apr 2026
Pivoting marketing strategy in the face of a recession
Customer Experience

Pivoting marketing strategy in the face of a recession

Inflation is forcing brands to ditch blanket discounts as shoppers scrutinise every purchase and demand clearer value.

By Azadeh Williams • 6 min read • Fri, 10th Apr 2026
PayPal brings payment links to Canva's 265 million
Software-as-a-Service

PayPal brings payment links to Canva's 265 million

Creators and small businesses can now take payments inside Canva, reaching its 265 million users through PayPal-hosted checkout links and QR codes.

By Sean Mitchell • 3 min read • Fri, 10th Apr 2026
Trustpilot launches AI search tools for brand visibility
Data Analytics

Trustpilot launches AI search tools for brand visibility

Brands risk losing search traffic as Trustpilot’s new tools track how recent reviews shape AI recommendations and rankings.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 9th Apr 2026
Retail websites worst for accessibility, report finds
Customer Experience

Retail websites worst for accessibility, report finds

Disabled shoppers face repeated barriers online, as retail sites log 27% more accessibility errors than the average website, a report says.

By Shannon Williams • 4 min read • Thu, 9th Apr 2026
Superdry appoints Verde Digital to boost organic search
Digital Transformation

Superdry appoints Verde Digital to boost organic search

The fashion retailer wants more shoppers to find its clothing through generic searches, reducing reliance on branded traffic and paid ads.

By Joseph Gabriel Lagonsin • 3 min read • Thu, 9th Apr 2026
Nexxen launches AI-native DSP interface for traders
DevOps

Nexxen launches AI-native DSP interface for traders

Traders will gain automated checks and campaign recommendations as the platform extends AI across planning, activation and reporting.

By Sean Mitchell • 3 min read • Thu, 9th Apr 2026
ActivTrak launches AI insights to track workplace use
Software-as-a-Service

ActivTrak launches AI insights to track workplace use

Employers are struggling to prove AI spending is lifting output, as ActivTrak’s new tools measure adoption, governance and return on investment.

By Shannon Williams • 4 min read • Thu, 9th Apr 2026
Appspace named Gartner leader in workplace experience
Software-as-a-Service

Appspace named Gartner leader in workplace experience

The new Gartner category highlights demand for unified office software as employers seek to cut friction across hybrid work, visitor and desk management.

By Shannon Williams • 4 min read • Thu, 9th Apr 2026
Malta tops AI automation risk list in service jobs
Digital Transformation

Malta tops AI automation risk list in service jobs

Service-heavy economies are most exposed as AI puts 155,000 Maltese jobs at risk, according to a new Planera study.

By Shannon Williams • 3 min read • Thu, 9th Apr 2026