Latest news

Pulse Advertising has named Paola Nannelli Chief Executive as it steps up UK and US growth plans in the fast-shifting social commerce market.

Optimizely secures Leader spot in Gartner’s 2026 Magic Quadrant for Personalization Engines, underscoring AI-led, warehouse-first strategy.

Nebula launches an Impact Rewards scheme that ties partner renewal perks to carbon credits, social housing upgrades and service governance.

AI shopping assistants win over UK and US consumers, but most abandon tools instantly when product suggestions feel irrelevant or pushy.

Teads partners with Google TV to offer HomeScreen ads on over 500 million devices, boosting global connected TV reach and impact.

Canva integrates with ChatGPT to auto-apply Brand Kits, letting teams generate editable, on-brand designs directly from chat prompts.

Maestra’s US customer base jumps 144% as DTC brands abandon Klaviyo for a single platform spanning email, personalisation and paid media.

SolarWinds refreshes global partner programme with tiered incentives, richer marketing support, and new training and specialisation tracks.

New research finds most people doubt under-16 social media bans will curb online harm, expecting teens to bypass rules and limits.

Most firms plan agentic AI within three years, but Celonis finds clunky processes and poor context threaten ROI and slow deployment.

Kentico launches AIRA Agentic Suite, bringing task-specific AI agents into its Xperience platform to automate and refine marketing workflows.

Cloudbeds has been chosen by Historic Hotels of America as preferred tech partner, offering a unified platform to over 300 landmark properties.

Highlight names Martin Saunders CEO as founder Richard Thomas becomes Chairman in leadership reshuffle to drive partner-led growth.

Datadog rolls out Feature Flags, tying feature controls to real-time APM and RUM data so teams can link releases directly to app behaviour.

Pricer launches Pricer Avenue, a modular, battery-free shelf-edge platform for targeted premium aisles and promotion-heavy store zones.

Adobe is offering eligible Firefly subscribers unlimited AI image and video generations across web, mobile and Boards until 16 March.

True Media appoints Alison Clark to lead account management as Senior Vice President, boosting its leadership hub in Minneapolis.

Pendulum tips ‘invisible personalisation’ as the next big event tech shift, using AI to tailor experiences without demanding attention.

Mentalist Oz Pearlman will headline FICO World 2026 in Orlando, anchoring an AI-focused summit on customer behaviour and financial services.

Atlassian weaves accessibility into its design system foundations, tooling and culture, fixing over 6,000 issues in a year-long overhaul.