CMOtech US - Technology news for CMOs & marketing decision-makers

Virtual Reality (VR) stories - Page 2

Strap on a headset and enter a computer-generated world where interactions and movement bring person and machine closer together. As a simulation, experiences can vary from closely matching the real world, through to fantastical environments limited only by the imagination of their developers. VR is typically broken down into three categories- non-immersive, semi-immersive, and fully-immersive. A non-immersive example would appear on a normal screen, semi-immersive might add a headset, while fully-immersive combines headset and motion-sensitive controls. VR applications are extensive and include video gaming, training simulations including in military, healthcare and business, and travel and leisure.
Digital economy set to hit usd 28 trillion in 2026

Digital economy set to hit USD $28 trillion in 2026

Fri, 9th Jan 2026
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robots
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digital transformation
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quantum computing
The global digital economy is forecast to surge 9.5% in 2026 to USD $28 trillion, triple the pace of overall worldwide economic growth.
Smart iot enabled cement plant with drones and low emissions scene

CIMPOR's private 5G blueprint boosts efficiency, cuts CO2

Thu, 8th Jan 2026
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uc
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wearables
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drones
CIMPOR's new private 5G blueprint lifts plant efficiency by 1%, saves up to USD $15 million a year and cuts CO2 emissions by 140,000 tonnes.
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Meta buys Manus to boost general-purpose AI agents

Tue, 30th Dec 2025
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data analytics
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digital transformation
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rpa
Meta has bought Singapore AI start-up Manus, aiming to embed its autonomous general-purpose agent across consumer and business products.
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AI agents to reshape brand discovery by 2026, says Kantar

Tue, 23rd Dec 2025
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martech
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partner programmes
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digital twins
AI agents will reshape brand discovery by 2026, Kantar predicts, as marketers race to optimise for algorithmic assistants and micro‑communities.
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From hype to reality: The three forces defining security in 2026

Mon, 22nd Dec 2025
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wearables
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data protection
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smart cities
In 2026, agentic AI, digital twins and AR wearables shift from hype to daily tools, reshaping how security risks are detected and managed.
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Realise Music launches VR singing game on Meta Quest with 1m tracks

Fri, 28th Nov 2025
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digital entertainment
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ar, vr & metaverse
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digital music
Realise Music launches VR singing game on Meta Quest with over 1 million licensed tracks, blending music, wellness, and interactive gameplay.
Person using vr headset with floating books and training icons transforming into 3d virtual scenarios

SkillsVR unveils AI tool to rapidly convert training into VR

Thu, 20th Nov 2025
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digital transformation
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ai
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ar, vr & metaverse
SkillsVR launches AI tool GenerateVR, turning static training materials into interactive VR modules rapidly, boosting immersive learning accessibility and scale.
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How the University of Miami is halving VR development time - No coding required

Tue, 18th Nov 2025
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edutech
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ar, vr & metaverse
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higher education
The University of Miami slashes virtual reality development time by over half using a no-code toolkit that simplifies creating immersive learning simulations.
Creative workspace artists sketching designers using digital tablets abstract ai patterns

Exclusive: Bosch on blending AI with human creativity

Thu, 30th Oct 2025
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digital transformation
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martech
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llms
Bosch blends AI with human creativity under Sebastian Schwartze, transforming marketing, design, and innovation across the company while stressing care and ethics.
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SuperWorld & ASI Alliance partner to build virtual real estate

Mon, 25th Aug 2025
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gaming
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crypto
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blockchain
SuperWorld partners with ASI Alliance to enhance its virtual real estate platform by integrating decentralised AI, creating immersive and monetisable real-world linked experiences.
Wa police vr training

X Reality Group wins AUD $5.71m Texas public safety contract

Thu, 7th Aug 2025
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ai
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ar, vr & metaverse
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law enforcement
X Reality Group has secured a AUD $5.71 million contract to supply its Operator XR training systems to the Texas Department of Public Safety by 2026.
Modern vr headset hologram technology vs obsolete av cables monitors office

Businesses chase AV innovation but struggle with old systems

Wed, 6th Aug 2025
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network infrastructure
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digital transformation
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supply chain
One in 10 businesses invest in holograms and avatars, but outdated AV systems and infrastructure hinder productivity and innovation benefits.
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Western Digital unveils new high-capacity drives in Australia

Thu, 10th Jul 2025
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digital transformation
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ai
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ar, vr & metaverse
Western Digital launches new high-capacity Professional and NAS storage solutions in Australia, targeting creative and business data demands up to 208TB.
Modern engineering workspace mixed reality 3d holographic collaboration

Siemens updates NX platforms with AI copilot & mixed reality tools

Thu, 3rd Jul 2025
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uc
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digital transformation
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ai
Siemens updates NX platforms with AI copilot and mixed reality tools, enhancing design, simulation, and collaboration in product engineering software.
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Apple launches visionOS 26 update with new spatial features

Tue, 10th Jun 2025
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martech
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personalisation
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cdp
Apple has previewed visionOS 26, introducing new spatial widgets, shared experiences, AI-powered photo scenes, and enhanced personalisation for Apple Vision Pro users.
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WBA launches AFC platform for 6 GHz wi-Fi deployment

Tue, 20th May 2025
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uc
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smart cities
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iot
Wireless Broadband Alliance Services launches WBA Services AFC, enabling standard power Wi-Fi in the 6 GHz band across the US via a cloud-based coordination platform.
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Flam raises USD $14 million to expand mixed reality for brands

Mon, 19th May 2025
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digital transformation
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cx
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martech
Flam secures USD $14 million to advance its app-less mixed reality platform, enabling brands like Google and Samsung to enhance consumer engagement worldwide.
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Wi-Fi 7 trials show doubled throughput & lower latency for firms

Thu, 8th May 2025
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uc
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network infrastructure
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digital transformation
Wi-Fi 7 trials with AT&T, CommScope, and Intel show doubled throughput and reduced latency, enhancing enterprise connectivity and supporting next-gen applications.
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Retailers boost performance with personalisation & new tech

Tue, 6th May 2025
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digital transformation
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cx
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martech
Cloudinary's survey reveals 93% of retailers see up to 4x better results from personalisation, boosting online and in-store customer experiences globally.
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Personalised data & AI crucial for brands' future success

Fri, 2nd May 2025
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data analytics
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cx
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martech
Circana's new report reveals how brands can boost customer lifetime value through personalised commerce, leveraging data tech and predictive analytics.