CMOtech US - Technology news for CMOs & marketing decision-makers

Virtual Reality (VR) stories

Strap on a headset and enter a computer-generated world where interactions and movement bring person and machine closer together. As a simulation, experiences can vary from closely matching the real world, through to fantastical environments limited only by the imagination of their developers. VR is typically broken down into three categories- non-immersive, semi-immersive, and fully-immersive. A non-immersive example would appear on a normal screen, semi-immersive might add a headset, while fully-immersive combines headset and motion-sensitive controls. VR applications are extensive and include video gaming, training simulations including in military, healthcare and business, and travel and leisure.
Rasangi

The world needs more women in tech - and there's no time to wait

Last week
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smart cities
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data analytics
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digital transformation
Women hold just 28% of tech roles worldwide, a glaring gap experts warn is stifling innovation, ESG progress and global economic growth.
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xReality hits profit as Operator XR drives global push

Last month
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saas
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partner programmes
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erp
xReality swings to operational profit as Operator XR powers record half-year, with revenue up 41% to AUD $10.4 million and EBITDA surging 190%.
Brand logo portal dissolving into multiple gaming world gateways

Brands pivot to integrations in virtual worlds shift

Last month
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gaming
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martech
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partner programmes
Brands are ditching standalone virtual worlds in favour of repeatable integrations inside Roblox and Fortnite, GEEIQ data shows.
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SkillsVR offers free VR device management amid Meta shift

Last month
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saas
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digital transformation
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mdm
SkillsVR launches ACTIVATE MDM Lite, a free six‑month VR fleet tool as organisations adapt to Meta's changing Quest hardware strategy.
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ExpressVPN launches VR app & hybrid browser extension

Last month
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data protection
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vpns
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cybersecurity
ExpressVPN debuts a Meta Quest VR app and hybrid browser extension, offering switchable browser-only or full-device VPN protection.
Modern bank cash operations room automated machines global scene

How digital service is transforming global cash cycles

Last month
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data analytics
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digital transformation
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cx
From AI analytics to remote fixes, digital service is reshaping cash operations, boosting uptime, trust, and sustainability at every stage.
Modern manufacturing control room quality analytics dashboards

Siemens named Leader in Gartner QMS software ranking

Sat, 31st Jan 2026
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manufacturing
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data analytics
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iot
Siemens named a Leader in Gartner Magic Quadrant for quality management software, spotlighting its AI-enabled, integrated QMS portfolio.
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xReality surges on US defence, law enforcement deals

Fri, 30th Jan 2026
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erp
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ai
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ar, vr & metaverse
xReality receipts jump 85% as US defence and police contracts swell pipeline to AUD $63 million and support a larger Sydney base.
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Public safety LTE & 5G spend to top USD $6.3 billion

Wed, 28th Jan 2026
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uc
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smart cities
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digital entertainment
Global public safety LTE and 5G spending will climb from USD $5bn in 2025 to over USD $6.3bn annually by 2028, SNS Telecom & IT says.
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Goertzel & Lanier clash over AI autonomy & control

Fri, 16th Jan 2026
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crypto
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blockchain
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genai
Ben Goertzel and Jaron Lanier clash over whether increasingly autonomous AI deserves moral standing or must always remain under human control.
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Forrester warns on 2026 tech budgets amid AI shifts

Wed, 14th Jan 2026
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uc
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semiconductors
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data analytics
Forrester flags cooler optimism for 2026 tech budgets as leaders juggle AI-driven investment plans with rising geopolitical and cyber risks.
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Porsche debuts cloud 3D configurator for Cayenne EVs

Mon, 12th Jan 2026
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gaming
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digital transformation
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hyperscale
Porsche launches a cloud-based 3D Cayenne Electric configurator, streaming photoreal models to browsers, apps and dealer showrooms.
Niit sweetrush merger offices glowing connection sf sunset scene

NIIT buys SweetRush for up to USD $26m in AI learning push

Mon, 12th Jan 2026
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digital transformation
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e-learning
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ai
NIIT Learning Systems snaps up US learning designer SweetRush for up to USD $26m to boost AI-driven custom training and near-shore reach.
Glowing circuit world map digital economy currency symbols 2026

Digital economy seen surging to USD $28 trillion by 2026

Fri, 9th Jan 2026
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robots
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data protection
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smart cities
The global digital economy is forecast to hit USD $28 trillion by 2026, growing nearly three times faster than overall world output.
Digital economy set to hit usd 28 trillion in 2026

Digital economy set to hit USD $28 trillion in 2026

Fri, 9th Jan 2026
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robots
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digital transformation
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quantum computing
The global digital economy is forecast to surge 9.5% in 2026 to USD $28 trillion, triple the pace of overall worldwide economic growth.
Smart iot enabled cement plant with drones and low emissions scene

CIMPOR's private 5G blueprint boosts efficiency, cuts CO2

Thu, 8th Jan 2026
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uc
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wearables
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drones
CIMPOR's new private 5G blueprint lifts plant efficiency by 1%, saves up to USD $15 million a year and cuts CO2 emissions by 140,000 tonnes.
Meta hq merging with singapore tech tower glowing data streams

Meta buys Manus to boost general-purpose AI agents

Tue, 30th Dec 2025
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data analytics
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digital transformation
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rpa
Meta has bought Singapore AI start-up Manus, aiming to embed its autonomous general-purpose agent across consumer and business products.
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AI agents to reshape brand discovery by 2026, says Kantar

Tue, 23rd Dec 2025
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martech
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partner programmes
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digital twins
AI agents will reshape brand discovery by 2026, Kantar predicts, as marketers race to optimise for algorithmic assistants and micro‑communities.
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From hype to reality: The three forces defining security in 2026

Mon, 22nd Dec 2025
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wearables
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data protection
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smart cities
In 2026, agentic AI, digital twins and AR wearables shift from hype to daily tools, reshaping how security risks are detected and managed.
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Realise Music launches VR singing game on Meta Quest with 1m tracks

Fri, 28th Nov 2025
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digital entertainment
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ar, vr & metaverse
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digital music
Realise Music launches VR singing game on Meta Quest with over 1 million licensed tracks, blending music, wellness, and interactive gameplay.