American Stories

WaveMaker & AT&T launch influencer app studio for wireless MVNOs

WaveMaker and AT&T launch an app studio enabling influencers to create bespoke mobile-first wireless businesses with embedded 5G features and rapid deployment.

By Catherine Knowles • 3 min read • Wed, 30th Apr 2025

Unified Communications

WaveMaker unveils app studio for influencer-branded MVNO apps

WaveMaker partners with AT&T to launch a mobile app studio enabling influencers to create branded wireless apps swiftly and at scale for their followers.

By Kaleah Salmon • 2 min read • Mon, 28th Apr 2025

Software-as-a-Service

Blend AI opens US office to bolster ecommerce solutions

Blend AI, an Australian adtech firm, has launched its first US office in Austin, seeking to enhance its presence in the burgeoning ecommerce market.

By Melania Watson • 3 min read • Tue, 1st Apr 2025

Global Stories

Marketing Technologies

Silverpush unveils AI tool for brand safety on TikTok ads

Silverpush launches AI-powered Silverpush Mirrors for TikTok, enhancing brand safety and campaign optimisation for advertisers on the platform.

By Jed Nykolle Harme • 3 min read • Sat, 14th Jun 2025

Digital Entertainment

Hands-on Review: Rode Wireless Micro a compact mic system for creators

The Rode Wireless Micro is a sleek, compact wireless mic system offering up to 21 hours of quality audio, perfect for content creators on the move.

By Melania Watson • 4 min read • Thu, 12th Jun 2025

Customer Experience

Amazon Prime tops list as most-cancelled subscription app

Amazon Prime tops the list of most-cancelled subscription apps, with 578,000 monthly cancellation searches, surpassing Disney+ by nearly 45%.

By Shannon Williams • 4 min read • Fri, 30th May 2025

Artificial Intelligence

Retail fraud awareness rises with social media, risks USD $107bn

Awareness of retail fraud surges via social media, with risks looming at USD $107bn by 2029 as consumers grow tempted and acceptance rises.

By Shannon Williams • 4 min read • Thu, 22nd May 2025

Marketing Technologies

Boston Consulting & Pencil partner to boost AI in marketing

Boston Consulting Group and Pencil launch global partnership to scale AI in marketing, enhancing efficiency, reducing costs, and boosting campaign performance.

By Shannon Williams • 3 min read • Thu, 22nd May 2025

Digital Entertainment

Amazon Prime tops list as most cancelled app & subscription

Amazon Prime leads digital subscription cancellations with 578,000 monthly searches, as users reconsider services amid rising costs and tiered pricing models.

By Kaleah Salmon • 3 min read • Thu, 15th May 2025

Instagram

White Fox leads Australian fashion brands in global popularity

White Fox leads as Australia's most searched fashion brand globally, with 687,220 monthly searches and millions of social media followers worldwide.

By Sean Mitchell • 4 min read • Fri, 2nd May 2025

Data Science

Moloco appoints Jean-Luc Nahon to lead product for Moloco Ads

Moloco has hired Jean-Luc Nahon, former Amazon Ads executive, as Head of Product to boost its AI-driven advertising solutions and strategic growth in 2025.

By Melvin Hipolito • 3 min read • Fri, 2nd May 2025

Marketing Technologies

Moloco named among top five global mobile ad platforms for 2025

Moloco ranks among the world's top five mobile advertising platforms in the 2025 Singular ROI Index, joining Meta, Google, Apple Ads, and TikTok.

By Kaleah Salmon • 3 min read • Fri, 2nd May 2025

Partner Programmes

Gen X influencers spark brand interest as social media booms

Gen X influencers aged 45+ are gaining traction as brands invest in mid-life creators to engage diverse audiences across TikTok, Instagram, and Facebook.

By Shannon Williams • 4 min read • Tue, 29th Apr 2025

Customer Experience

AI platform Glu launches to streamline ecommerce creativity

Glu, an AI-driven platform for ecommerce, has officially launched in the Asia-Pacific, promising to streamline content creation and enhance brand consistency.

By Shannon Williams • 2 min read • Wed, 9th Apr 2025

Stories from Other Regions

Data Protection

Tanvi Mehta Krensel joins Squire Patton Boggs in Sydney role

Tanvi Mehta Krensel has joined Squire Patton Boggs in Sydney as a partner, enhancing expertise in data privacy amid Australia's evolving privacy laws.

By Jed Nykolle Harme • 3 min read • Tue, 17th Jun 2025

Artificial Intelligence

Father's Day spending to hit GBP £1.12 billion despite fewer shoppers

Despite fewer shoppers marking Father's Day, UK spending on gifts is set to reach GBP £1.12 billion in 2025, driven by inflation and rising prices.

By Kaleah Salmon • 4 min read • Tue, 10th Jun 2025

Marketing Technologies

YouTube marks 20 years as top platform for influencer spend

YouTube, marking 20 years, remains the top platform for influencer spend with 2.476 billion users and highest EMV returns in 2025 projections.

By Kaleah Salmon • 3 min read • Fri, 30th May 2025

Instagram

Emotional spending boosts local luxury as Brits shun big brands

Shoppers increasingly favour local luxury, with £41 billion spent annually on emotion-driven impulse buys, signalling a shift from big brands to local products.

By Shannon Williams • 3 min read • Thu, 29th May 2025