CMOtech US - Technology news for CMOs & marketing decision-makers

Sustainability stories

Sustainablilty in the tech sphere can also be described as Green IT and involves the use, distribution and creation of IT technology that has positive impacts on the environment. With close links to ESG, organisations need an informed strategy, engaged employees and positive leadership to achieve successful and sustainable outcomes.

Sustainable tech also involves reducing the negative impacts of manufacturing, use, and end-of-life handling, both of which relate to physical hardware and software.
Yan evans

Güntner names Yan Evans to lead global data centre

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Güntner taps former FläktGroup executive Yan Evans to unify its data centre push as AI-fuelled demand drives cooling expansion.
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EDB pitches intelligence per watt for AI data layer

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data analytics
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EDB touts Postgres AI gains, saying a data-layer overhaul can cut token use, speed vector indexing and trim emissions for enterprise AI workloads.
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SiTime touts precision timing to cut AI data centre energy

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SiTime says sharper synchronisation could trim power waste in AI data centres as operators face mounting scrutiny over grids, emissions and rising demand.
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EcoVadis deepens Google Cloud AI partnership for growth

Yesterday
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digital transformation
EcoVadis expands workplace AI rollout with Google Cloud, using Gemini Enterprise to automate internal tasks and train staff to build custom agents.
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MacPaw survey finds green concerns may drive file cleanups

2 days ago
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storage
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MacPaw Earth Day survey finds 71.7% of Mac users would clear cloud files more often if they knew the environmental cost.
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Earth Day calls for data centre grid reset amid AI surge

2 days ago
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smart cities
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datacentre infrastructure
Bentley Systems and Blue Cloud Softech Solutions say AI data centres must share more of the burden as power demand tests ageing grids.
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Coalition launches standards for greener AI data centres

2 days ago
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Greening AI data centre coalition sets global benchmarks as pressure mounts over power, water and green finance for booming server farms.
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Western Digital details sustainability gains amid AI demand

2 days ago
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storage
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Western Digital says emissions intensity from customer use of its drives is down 31%, while a rare-earth recovery pilot hit a 90% capture rate.
Hitachi

Hitachi Vantara flags AI data centre energy squeeze

3 days ago
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storage
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datacentre infrastructure
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digital transformation
Hitachi Vantara has unveiled sustainability progress as AI-driven data demand pushes energy, cooling and emissions reporting to the fore.
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NeuReality says AI networking could cut rack emissions

3 days ago
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power / energy
NeuReality says better AI networking could trim around 200 tons of CO2 a year from each rack while lifting output from existing infrastructure.
Tenzo

Tenzo secures USD $5 million for US expansion push

3 days ago
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data analytics
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digital transformation
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partner programmes
Tenzo lands USD $5 million and appoints Jane O'Riordan as Chair as the hospitality data group targets US growth and new product launches.
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Airsys launches LiquidRack AI cooling system in UK

4 days ago
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manufacturing
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datacentre infrastructure
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Airsys brings LiquidRack liquid cooling to the UK, targeting AI-ready retrofits and edge sites with up to 80 kW per rack.
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ESG shifts from reporting to action across industries

4 days ago
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agricultural technology
Earth Day prompts businesses to turn ESG, AI and recruitment talk into practical change, as leaders cite data, energy limits and candidate scrutiny.
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Supply chain leaders prioritise sustainability, survey finds

4 days ago
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Blue Yonder survey finds supply chain leaders are prioritising efficiency and resilience over emissions, even as 66% work to cut impact.
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SAP unveils agentic AI tools for manufacturing supply

4 days ago
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SAP rolls out agentic AI for factories, linking planning, production and logistics as it showcases live demonstrations at Hannover Messe 2026.
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Data centre liquid cooling market set for rapid growth

5 days ago
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datacentre infrastructure
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Liquid cooling is moving into the mainstream as AI workloads drive demand for denser data centres and operators seek lower energy use, forecasts show.
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Blancco, ERI & Start Campus tout greener IT

Last week
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wearables
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data protection
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datacentre infrastructure
Blancco, ERI and Start Campus say secure device reuse and engineering-led cooling could help curb e-waste and energy use as AI demand surges.
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SITA says fragmented data hinders aviation tech spend

Last week
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SITA says aviation tech spend hit USD $50.8 billion in 2025, but poor data integration is still limiting returns across AI, security and sustainability.
Colt technology

Colt completes SAP cloud ERP migration across 40 countries

Last week
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hybrid cloud
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data analytics
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digital transformation
Colt trims ERP switchover downtime to 6.5 hours as cloud overhaul unifies systems across 40 countries and supports sustainability goals.
Managing supply chain sustainability in the tariff era why master data is your most strategic asset

Tariffs and sustainability: Why master data is a supply chain game-changer

Last week
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digital transformation
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supply chain
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risk & compliance
Master data is becoming a strategic tool as firms juggle tariffs, sustainability demands and supply chain compliance in a fast-changing trade landscape.