Storytelling stories

AI is reshaping PR, but leaders warn the winners in 2026 will be those who keep strategic communications firmly human-led.

Bitget deepens its UNICEF partnership to boost Cambodian girls’ digital skills through game design, coding and youth-led Game Jam events.

Hybrid AI will shift from experimental tool to core creative infrastructure by 2026, reshaping how major brands produce content worldwide.

AI now underpins most UK Christmas campaigns, as 78% of marketers use it to deliver more personalised festive ads amid rising consumer demands.

As AI reshapes communications, experts say human storytelling and clear brand narratives will define who thrives in the coming years.

Gen Z is turning away from polished ads and backing creators, forcing brands to pivot towards social commerce and community-led influence.

The AARON Awards have been launched globally to celebrate AI-led creativity in advertising, focusing on solo and small teams advancing commercial campaign innovation.

Retail's future lies in blending AI with human creativity to craft unique experiences, not just chasing tech buzzwords in the digital age.

YouTube’s new rules require creators to show human input in their videos, aiming to protect authentic creativity amidst rising AI-generated content.

Indian festive campaigns face digital clutter; brands must blend cultural relevance, creativity and technology to truly connect and stand out this season.

Auxia launches a redesigned AI marketing platform with a unified workspace, integrating content, decisioning, and insights for streamlined campaigns.

Pax8 has appointed Tom Gavin as Chief Marketing and Communications Officer to lead global marketing and advance its AI and managed intelligence initiatives.

Adobe launches The Unfinished Creator Film, a global collaborative AI project empowering creators to co-create and remix an evolving short film via Firefly.

THG Studios has launched a Virtual Production suite in Manchester, investing seven figures to boost creative flexibility and cut costs for brands.

Google unveils Flow, an AI tool designed for filmmakers to craft and edit cinematic clips using advanced AI models Veo, Imagen, and Gemini.

Creativity4Better will hold its first Italian event, Nuance in a Polarized World, on 2 October 2025 in Milan with global leaders and masterclasses.

Chronicle unveils its AI-powered presentation tool, enabling users to create polished decks in minutes, revolutionising visual storytelling and collaboration.

Google launches Flow, an AI tool designed to help filmmakers craft cinematic scenes using generative AI models Veo, Imagen, and Gemini.

Conversational commerce is revolutionising shopping and brand experiences, with AI assistants accelerating purchases by 30% and reshaping creative roles.

Skillsoft appoints Raianne Reiss as Chief Marketing Officer to lead global marketing, aiming to enhance brand and drive growth amid digital transformation.