Sports Technology (SportsTech) stories - Page 4

Hisense will stream all FIFA Club World Cup 2025 matches free on its and Toshiba smart TVs via DAZN, enhancing global sports viewing with interactive features.

Rugby Australia will use Tixserve's digital-only ticketing for the 2025 British and Irish Lions Tour, enhancing fan experience with secure, app-based tickets.

Apple unveils watchOS 26 with a fresh Liquid Glass design, Workout Buddy and smarter features for a personalised, motivating Apple Watch experience.

Liveheats secures AUD $1.3m seed funding to expand its digital scoring platform for action sports globally, aiming to boost events and athlete performance.

Acronis partners with Adelaide Crows to deliver cyber protection for three AFL seasons, enhancing the club’s data security in a digital era.

Infobip partners with MoneyGram Haas F1 Team to boost fan engagement via AI-powered messaging channels like WhatsApp and RCS at the 2025 Miami Grand Prix.

Celonis becomes exclusive Process Intelligence partner of FC Bayern Munich, aiming to enhance operational efficiency across key club departments.

The Orlando Magic and SAS are revolutionising fandom by using data and AI to personalise experiences, boost ticket sales, and deepen fan engagement.

Superloop partners with Football Australia to support the Australia Cup and deliver AI-powered 4K live broadcasts, enhancing coverage for 750+ community teams.

The GAA has modernised its digital platform with Deltatre's FORGE system, enhancing user experience and engagement across its comprehensive sports content.

British fitness brand WithU teams up with Sir Mo Farah and top athletes to launch URUNN, a personalised running app set for release later this year.

SAS expands partnership with Orlando Magic to harness AI and data analytics, enhancing live game and digital fan experiences via personalisation and dynamic pricing.

Adobe expands partnership with the NFL as Official Partner, using AI and creative tech to personalise fan experiences for the 2025 NFL Draft and season.

The FIA has rolled out an AI Safety Camera at the 2025 European Rally Championship to enhance real-time spectator safety on rally stages.

Proto unveils interactive AI holograms of Amitabh Bachchan and Sourav Ganguly in India, enhancing fan engagement and banking experiences.

The NFL has announced a partnership with NetApp as its Official Intelligent Data Infrastructure partner, aiming to enhance operations and fan experiences globally.

Ultrahuman has launched the Ultrahuman Ring AIR in Australia, the world's lightest wearable at AUD $599.95, designed for health-conscious consumers.

LG Electronics has partnered with the Boston Red Sox to upgrade Fenway Park's displays, enhancing the fan experience with advanced LED technology.

Tata Consultancy Services has partnered with the Schneider Electric Marathon de Paris as its Official AI & Technology Partner for the next three years.

Hexaware Technologies has teamed up with San Francisco Unicorns to enhance fan engagement through digital innovation ahead of the 2026 cricket season.