Social Media stories

A deepfake surge is driving relentless AI-powered celebrity scams, with persona kits and adaptive fraud campaigns eroding online trust.

Ofcom has opened a probe into X over claims its Grok AI tool enabled deepfake sexual images, testing the UK’s new Online Safety Act.

Cyber crime reports to Action Fraud have jumped 37% in five years, but analysts warn hidden enterprise losses run to hundreds of millions.

PR teams face flat budgets, leadership disconnects and AI disruption as they struggle to prove impact and align with business goals.

Australian online florist LVLY is shortlisted in three customer service and online retail categories at the 2026 Inside Retail awards.

Microsoft again tops global phishing brand list as attackers increasingly mimic big tech services to steal cloud and consumer credentials.

Hendrix Rose PR has been appointed to lead UK media relations for fashion search specialist Verde Digital, targeting fashion and eCommerce titles.

Australians greatly overestimate their ability to spot AI-driven scam images, with new research showing they get it right less than half the time.

AI hiring slowdown pushes employers to scrutinise online reputation, raising the bar for trust and squeezing early‑career candidates.

Infoblox agrees to buy AI-driven threat hunter Axur, aiming to curb phishing and brand abuse beyond the traditional network perimeter.

Instagram denies a data breach after a dataset on 17m users appears on hacking forums, blaming old leak scraps and a fixed reset bug.

Virgin Australia shifts to self-serve Adobe tools, boosting marketing output 40% and cutting design bottlenecks across the airline.

Kyowon outage and an Instagram bug expose entrenched identity security gaps across APAC, from credential hygiene to privileged access.

Most Australians think they can spot AI scams, but new research shows fewer than half can correctly identify deepfake images in tests.

New Zealand urged to enact AI safety laws as deepfake sexual images surge, amid warnings it can no longer rely on tech firms’ goodwill.

AI agents will reshape how shoppers discover brands, forcing retailers to rethink visibility as SaaS vendors and ad budgets come under strain.

Liz Kendall presses X to stop AI tool Grok being used for sexual deepfakes, warning it may be breaching the UK’s Online Safety Act rules.

Australian studio unveils AI ‘celebrity’ Bruce Ryder, launching a global hyperfiction tour from Los Angeles with interactive social shows.

Australian AI Festival 2025 crowns joint startup winners Apate and Lenexa Medical as awards span tools, influencers and creative AI work.

OpenAI backs a new California ballot measure with child-safety group Common Sense Media to impose strict rules on youth use of AI chatbots.